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題名：衛星派遣計程車之乘客選擇意向比較
書刊名：運輸學刊
作者：黃國平 引用關係／賴柏瑎
作者(外文)：Hwang, Kevin P.／Lai, Po-shie
出版日期：2008
卷期：20:2
頁次：頁119-145
主題關鍵詞：衛星派遣計程車；意願偏好；結構方程模式；集群分析；GPS-dispatched taxi；Preference；Structural equation model；Cluster analysis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:15
  • 點閱點閱:93
本論文應用多變量分析中之結構方程模式及集群分析，比較民眾在不同都會環境搭乘計程車時，選擇衛星計程車之意向差異。調查包括臺北、臺中、高雄民眾搭乘計程車的特性，如搭乘頻率、搭乘要求、旅次目的、個人屬性等，之後以結構方程模式檢定舒適性、便利性、安全性、可靠性是否會影響民眾據以選搭或增加搭乘衛星計程車的意願。結果顯示，三個都會中便利性為民眾增加搭乘衛星計程車的重要且顯著的構面且與GPS特性吻合。針對消費者進行集群分析，發現搭乘計程車者可以分為二或三群，且在搭乘意願、便利性、安全性、可靠性這四構面的屬性上表現不同，群與群間存有明顯差異。
This study applied the structural equation model of multivariate analysis and cluster analysis to compare the difference of consumer choice intention in using GPS-dispatched taxi among the three metropolises in Taiwan, namely, Taipei, Taichung, and Kaohsiung. Data on users’ choice frequency, riding pre-requisite, trip purpose, and personal demographics were surveyed. Four constructs were used to identify the preference of consumer behavior. They are comfort, convenience, reliability, and safety. It appeared that the convenience construct in three metropolises had positive impact on consumers' intention to choose GPS-taxi. The study also found that the survey respondents both in Taipei and Kaohsiung could be clustered into two different groups; but the respondents in Taichung could be clustered into three groups. As for the intention to choose a GPS-taxi over a traditional one, the three GPS-related constructs could play a significant role to cluster consumers in the three metropolises.
期刊論文
1.Bentler, P. M.、Dudgeon, P.(1996)。Covariance Structure Analysis: Statistical Practice, Theory and Directions。Annual Review of Psychology，47(1)，563-592。  new window
2.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
3.Mageean, J.、Nelson, J. D.(2003)。The evaluation of demand responsive transport services in Europe。Journal of Transport Geography，11(4)，255-270。  new window
4.張學孔、凃保民(19940900)。計程車計時收費之研究。運輸計劃，23(3)，273-288。new window  延伸查詢new window
5.周文生、曾群明(20000300)。品牌計程車服務品質評鑑指標擷取之研究。運輸計劃，29(1)，33-51。new window  延伸查詢new window
6.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
7.曾平毅(20000300)。建立品牌計程車評鑑制度之研究。運輸學刊，12(1)，1-16。new window  延伸查詢new window
8.Garvin, David A.(1983)。Quality on the Line。Harvard Business Review，61(5)，64-75。  new window
9.Chen, Lei-da、Gillenson, Mark L.、Sherrell, Daniel L.(2002)。Enticing online consumers: an extended technology acceptance perspective。Information & Management，39(8)，705-719。  new window
10.張堂賢(1992)。都會區計程車運輸市場及其定價研究。運輸計劃季刊，21(1)，63-94。new window  延伸查詢new window
11.張學孔(1993)。計程車運價訂定原理與計費方案分析。都市交通，70，23-28。new window  延伸查詢new window
12.張學孔、黃士銘(2003)。計程車最適費率與空車率之研究。運輸計劃季刊，32(2)，341-364。new window  延伸查詢new window
13.Rosenbloom, S.(1980)。Local Responses to Meeting the Transportation Needs of the Handicapped: The Experience of Six Texas Cities。Transportation Research Record，784，39-43。  new window
14.Schaller, B.(1998)。Issues in Fare Policy: Case of the New York Taxi Industry。Transportation Research Record，1618，139-142。  new window
15.Wong, S. C.、Yang, H.(1998)。Network Model of Urban Taxi Services Improved Algorithm。Transportation Research Record，1623，27-30。  new window
16.Stone, J. R.、Stevens, D. C.(2000)。Effectiveness of Taxi Partitions: Baltimore, Maryland, Case Study。Transportation Research Record，1731，71-78。  new window
17.Berne, C.、Mugica, J. M.、Rivera, P.(2005)。The Managerial Ability to Control the Varied Behaviour of Regular Customers in Retailing: Interformat Differences。Journal of Retailing and Consumer Services，12(3)，151-164。  new window
18.Sztompka, P.(2006)。Streetwise - How Taxi Drivers Establish Their Customers' Trustworthiness - Diego Gambetta and Heather Hamill。International Journal of Urban and Regional Research，30(4)，978-979。  new window
19.Liao, Z.(2001)。Taxi Dispatching via Global Positioning Systems。IEEE Transactions on Engineering Management，48(3)，342-347。  new window
20.Laroche, M.、Pons, F.、Zgolli, N.、Kim, C.(2001)。Consumers Use of Price Promotions: A Model and Its Potential Moderators。Journal of Retailing and Consumer Services，8(5)，251-260。  new window
21.Sistla, A. P.、Wolfson, O.、Huang, Y.(1998)。Minimization of Communication Cost through Caching in Mobile Environments。IEEE Transactions on Parallel and Distributed Systems，9(4)，378-389。  new window
22.Rosenbloom, S.(1981)。Urban Taxi Policies。Journal of Contemporary Studies，Spring，4-10。  new window
會議論文
1.Kirby, R. F.(1981)。Innovations in the Regulation and Operation of Taxicabs。0。13-19。  new window
2.Liao, Z.(2003)。GPS-based AVLDS and In-vehicle Ergonomic Interface。0。1387-1388。  new window
3.黃國平、簡任志(2005)。影響搭乘衛星計程車意願之因素與構面分析。0。  延伸查詢new window
4.蘇昭銘、莊子駿、陳惠筑(2002)。結合GPS及傳統無線電技術之智慧型計程車派遣系統。0。313-322。  延伸查詢new window
5.曾平毅、溫杰炤(1998)。臺灣地區計程車服務水準之滿意程度調查分析。0。643-652。new window  延伸查詢new window
6.蘇昭銘、楊琮平、莊子駿、田顥、王裕民(2000)。計程車招呼站智慧化之研究。0。481-490。  延伸查詢new window
研究報告
1.周文生(2000)。八十九年度臺北地區計程車營運情形調查。  延伸查詢new window
2.吳水威(1997)。臺北市設置品牌計程車服務水準評鑑。臺北市。  延伸查詢new window
3.交通部運輸研究所(2002)。建立示範性計程車營運安全管理系統之研究。0。  延伸查詢new window
4.交通部運輸研究所(1999)。第三期臺灣地區整體運輸系統規劃－整體運輸系統供需預測與分析。臺北市。  延伸查詢new window
學位論文
1.黃元貞(2001)。衛星定位計程車引進後消費者叫車偏好選擇行為之研究，0。  延伸查詢new window
圖書
1.Booz, Allen and Hamilton(1982)。New Product Management for the 1980's。New York：Booz, Allen and Hamilton, Inc.。  new window
2.Hoyle, R. H.(1995)。Structural Equation Modeling: Concepts, Issues, and Applications。Sage。  new window
3.Meyer, John Robert、Gomez-Ibanez, J. A.(1981)。Autos, Transit, and Cities。Autos, Transit, and Cities。Cambridge, MA。  new window
其他
1.交通部統計處(2006)。九十四年臺灣地區計程車營運狀況調查報告，0。  延伸查詢new window
 
 
 
 
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