Trust, Satisfaction and Commitment--On Loyalty to International Retail Service Brands_

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題名：	Trust, Satisfaction and Commitment--On Loyalty to International Retail Service Brands
書刊名：	Asia Pacific Management Review
作者：	Lee, Kuan-yin／Huang, Hui-ling／Hsu, Yin-chiech
出版日期：	2007
卷期：	12:3
頁次：	頁161-169
主題關鍵詞：	Brand trust；Brand satisfaction；Continuance commitment；Affective commitment；Advocacy loyalty；Repurchase loyalty
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:2 共同引用:5 點閱:24

Retail service brands are a ubiquitous feature of the retail landscape. In this competitive environment, how to retain consumers and create consumers’ retail service brand loyalty is very important. Therefore, this paper will attempt to understand the process through which consumers become loyal to retail service brands. Our research was designed to use 429 valid samples from four international retail service brand settings in different retail formats as the subjects for empirical analysis. the result of empirical analysis by means of LIREL 8.52 show that retail service brand settings, brand satisfaction, brand trust and commitment is the diver of loyalty; brand trust, and continuance commitment are especially important.

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圖書
1.	Berry, L. L.、Parasuraman, A.、Zeithaml, V. A.(1991)。Marketing Services: Competing through Quality。New York：The Free Press。
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