This research aims specifically at the commercial package strategies of rice gift boxes, and investigates the characteristics of these boxes and the culture of gift-giving in Taiwan. Taking the analysis and induction of relative literatures as academic authority, and observing and collecting rice gift boxes is in order to realize the situation of marketing. Through field research, the study generalize, analyze and compare these boxes’ packing material, style, color application and the quality of their brands. This paper hopes to improve the emphasis of rice gift boxes' packaging design, especially to rice operators and related experts. From the research result it is known that traditional rice being transformed into gift boxes corresponds to the gift-giving culture. It is not only providing new choices for customers, but also discovering another marketing channel. Among the versatile series of rice gift boxes, it can show how hard the business administrator works, and look after both sides on brand and quality. Customers have confidence on products via certification and contest achievement imperceptibly. However, the certification of high-quality rice is not easy to obtain, those with quality assurance such as champion rice, contest rice and top ten-classic rice resulted in a shortened life cycle of such products, which blocked the promotion mutually. The packaging samples are applied by earth primary colors that take the advantages of rice straws, leaves, wood, bamboo, hemp, soil etc. natural material colors, such as ocher, flaxen, brown, green on the package. This assists in the direct image communication and association of the product. Few of the gift boxes have still kept the traditional scarlet colors on them in order to send out the message of festivities and compliments, which is similar with champion tea's package. In addition, the gift boxes have drift away from the traditional literal image that can't present the product characteristics and lost the meaning of vision difference instead. Recently, the government popularizes green packing design that made use of the natural material of local culture industry to packing rice gift boxes, and gave consideration to environmental reborn or combined local culture with marketing. Such a packing result has made a deep impression.