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題名:製造商領導下自行銷售與自我品牌策略的選擇
書刊名:管理學報
作者:廖俊雄 引用關係曾貝莉
作者(外文):Liao, Chun-hsiungTseng, Pei-li
出版日期:2008
卷期:25:5
頁次:頁467-485
主題關鍵詞:複式通路自行銷售自我品牌子賽局完全均衡Manufacturer stackelbergMultiple channelsDirect sellingPrivate brandSubgame perfect equilibrium
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:8
  • 點閱點閱:73
期刊論文
1.Collins-Dodd, Colleen、Lindley, Tara(2003)。Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions。Journal of Retailing and Consumer Services,10(6),345-352。  new window
2.Choi, S. Chan(1991)。Price competition in a channel structure with a common retailer。Marketing Science,10(4),271-296。  new window
3.Choi, S. C.(1996)。Price Competition in a Duopoly Common Retailer Channel。Journal of Retailing,72(2),117-134。  new window
4.Sayman, Serdar、Raju, Jagmohan S.(2004)。How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis。Journal of Retailing,80(4),279-287。  new window
5.Anderson, E.(1985)。The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis。Marketing Science,4(3),234-254。  new window
6.Krishnan, T. V.、Soni, H.(1997)。Guaranteed Profit Margins: A Demonstration of Retailer Power。International Journal of Research in Marketing,14(1),35-56。  new window
7.趙琪、黃恆獎(20010900)。交易成本與混合統治對複式通路訂價之影響--競食、私有品牌及協商的討論。管理學報,18(3),453-476。new window  延伸查詢new window
8.鍾谷蘭(19970900)。零售商自有品牌商品策略之通路競爭分析。管理學報,14(3),457-477。new window  延伸查詢new window
9.Raju, J. S.、Sethuraman, R.、Dhar, S.(1995)。The Introduction and Performance of Store Brands。Marketing Science,41(6),957-978。  new window
10.McGuire, T. W.、Staelin, R.(1983)。An industry equilibrium analysis of downstream vertical integration。Marketing Science,1983(Spring),161-191。  new window
11.Jeuland, Abel P.、Shugan, Steven M.(1983)。Managing Channel Profits。Marketing Science,2(3),239-272。  new window
12.曾美君、鍾谷蘭(1995)。獨家經銷通路之競爭。管理科學學報,12(2),215-229。  延伸查詢new window
13.Jueland, A.、Shugan, S.、Jeuland, A.(1988)。Reply to: Managing Channel Profits: Comment。Marketing Science,7,103-106。  new window
14.Moorthy, K. S.(1987)。Managing Channel Profits: Comment。Marketing Science,6(3),375-379。  new window
15.Trivedi, M.(1998)。Distribution Channels: An Extension of Exclusive Retailership。Management Science,7,896-896。  new window
16.Moorthy, K. S.(1988)。Strategic Decentralization in Channels。Marketing Science,7,335-335。  new window
17.林瑞益(2002)。以議價方式改善雙邊獨占配銷通路合作的問題。管理與系統,9(3),369-384。new window  延伸查詢new window
18.Jeuland, A.、Shugan, S.(1988)。Channel of Distribution Profits When Channel Members form Conjectures。Marketing Science,7,202-210。  new window
19.Ross, W. T.、Dalsace, F.、Anderson, E.(2005)。Should You Set up Your Own Sales Force or Should You Outsource It? Pitfalls in the Standaerd Analysis。Business Horizons,48,23-36。  new window
20.Bloom, P.、Perry, V. G.(2001)。Retailer Power and Supplier Welfare: The Case of Wal-mart。Journal of Retailing,77,379-396。  new window
21.Crittenden, V. L.、Crittenden, W. F.(2004)。Developing the Sales Force, Growing the Business: The Direct Selling Experience。International Business Review,4(3),279-294。  new window
22.Choi, S. Chan、Coughlan, Anne T.(2006)。Private Label Positioning: Quality versus Feature Differentiation From the National Brand。Journal of Retailing,82(2),79-93。  new window
學位論文
1.洪紹芸(2002)。消費者特性、產品類別與購買商店品牌產品關係之研究(碩士論文)。逢甲大學。  延伸查詢new window
2.王怡民(2002)。消費者對於商品品牌態度與購買行為關連之研究,0。  延伸查詢new window
3.陳建霖(1997)。促銷對品牌權益影響之研究,0。  延伸查詢new window
圖書
1.Stern, L. W.、El-Ansary, A. L.(1992)。Marketing Channel。Englewood Cliffs, NJ:Prentice-Hall。  new window
2.Chiang, Alpha C.(1984)。Fundamental Methods of Mathematical Economics。New York。  new window
3.Wileman, A.、Jary, M.(1999)。Retail Power Plays: From Trading to Brand Leadership。Retail Power Plays: From Trading to Brand Leadership。United Kingdom。  new window
 
 
 
 
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