臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：品牌策略與企業形象對消費者購買意願的影響--涉入的干擾效果
書刊名：真理財經學報
作者：林隆儀／曾席璋
作者(外文)：Lin, Long-yi／Tseng, His-chang
出版日期：2008
卷期：19
頁次：頁79-122
主題關鍵詞：品牌策略；企業形象；購買意願；涉入；Brand strategy；Corporate image；Purchase intention；Involvement
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:67
  • 點閱點閱:53
期刊論文
1.LaForet, S.、Saunders, J.(1994)。Managing Brand Portfolios: How the Leaders do it。Journal of Advertising Research，18(3)，64-76。  new window
2.Westbrook, Robert A.、Fomell, Claes(1979)。Patterns of Information Source Usage among Durable Goods Buyers。Journal of Marketing Research，16(1)，303-312。  new window
3.Aaker, David A.、Joachimsthaler, Erich(2000)。The Brand Relationship Spectrum: The Key to Brand Architecture Challenge。Califorina Management Review，42(4)，8-23。  new window
4.Biswas, A.(1992)。Tlie Moderating Role of Brand Familiarity in Reference Price Perception。Journal of Business Research，25(1)，251-262。  new window
5.Goldberg, M. E.、Hartwick, J.(1990)。The Effects of Advertising Reputation and Extremity of Advertising Claim on Advertising Effectiveness。Journal of Consumer Research，17(2)，172-179。  new window
6.Houston, M. J.、Rothschild, M. L.(1978)。Conceptual and Methodological Perspectives on Involvement, Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association，3(1)，184-187。  new window
7.King, C. W.、Ring, L. J.(1980)。The Dynamics of Style and Taste Adoption and Diffusion: Contribution From Fashion Theory。Advances in Consumer Research，7(1)，13-26。  new window
8.Laurent, G.、Kapferer, J. N.(1985)。Measure consumer Involvement Profiles。Journal of Marketing Research，22(1)，41-53。  new window
9.Newberry, C. Robert、Klemz, Bruce R.、Boshoff, Christo(2003)。Managerial Implications of Predicliug Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study。Journal of Services Marketing，17(6)，609-620。  new window
10.Nguyen, N.、LeBlanc, G.(1998)。The Mediating Kole of Corporate Image on Customers, Retention Decisions, An Investigation in Financial Services。International Journal of Bank Marketings，16(2)，52-65。  new window
11.Taylor, Mark B.(1981)。Price Discrimination Using in Store Merchandising。Journal of Marketing，60(1)，17-30。  new window
12.別蓮蒂(20031200)。企業品牌傘策略之企業名稱背書效果。管理學報，20(6)，1175-1199。new window  延伸查詢new window
13.鄭紹成、陳鉦達、黃仁俊(20060600)。服務保證、價格與企業可信度對消費者購買意願之影響--以團體套裝旅遊業為例。旅遊管理研究，6(1)，83-100。new window  延伸查詢new window
14.Bowen, Lawrence、Chaffee, Steven H.(1974)。Product involvement and pertinent advertising appeals。Journalism Quarterly，51(4)，613-621+644。  new window
15.林隆儀、林岳民(20050600)。廣告比較策略與廣告訴求方式對購買意願的影響--產品涉入之干擾效果。企業管理學報，65，1-29。new window  延伸查詢new window
16.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
17.Richins, Marsha L.、Bloch, Peter H.(1986)。After the new wears off: The temporal context of product involvement。Journal of Consumer Research，13(2)，280-285。  new window
18.Arora, R.(1982)。Validation of an S-O-R model for situation, enduring, and response components of involvement。Journal of Marketing Research，19(4)，505-516。  new window
19.Bloch, P. H.(1981)。An exploration into the scaling of consumers' involvement with a product class。Advances in consumer Research，8(1)，61-65。  new window
20.Beckett, Antony、Hewer, Paul、Howcroft, Barry(2000)。An Exposition of Consumer Behavior in the Financial Services Industry。International Journal of Bank Marketing，18(1)，15-26。  new window
21.Whitelark, David B.、Geurts, Michael D.、Swenson, Michael J.(1993)。New Product Forecasting with a Purchase Intention Survey。The Journal of Business Forecasting Methods and Systems，12(3)，18-21。  new window
22.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。  new window
23.Dowling, Grahame R.(1986)。Managing Your Corporate Images。Industrial Marketing Management，15(2)，109-115。  new window
24.Dodds, B. W.、Monroe, K. B.、Grewal, D.(19910800)。Effect of Price, Band, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
25.Mitchell, A. A.(1981)。The dimensions of advertising involvement。Advances in Consumer Research，8(1)，25-30。  new window
26.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing，62(2)，46-59。  new window
27.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research，20(2)，271-280。  new window
28.Laroche, Michel、Kim, Chankon、Zhou, Lianxi(1996)。Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context。Journal of Business Research，37(2)，115-120。  new window
29.Smeltzer, L. R.(1997)。The Meaning and Origin of Trust in Buyer-Supplier Relationships。International Journal of Purchasing and Materials Management，33(3)，40-48。  new window
30.Alpert, Frank H.、Kamins, Michael A.(1995)。An Empirical Investigation of Consumer Memory, Attitude, and Perceptions toward Pioneer and Follower Brands。Journal of Marketing，59(4)，34-45。  new window
31.黃俊英、賴文彬(19900500)。涉入的理論發展與實務應用。管理科學學報，7(1)，15-29。  延伸查詢new window
32.Gwinner, Kevin P.、Gremler, Dwayne D.、Bitner, Mary Jo(1998)。Relational Benefits in Services Industries: The Customer's Perspective。Journal of the Academy of Marketing Science，26(2)，101-114。  new window
33.林南宏、王文正、邱聖媛、鍾怡君(20071200)。產品知識及品牌形象對購買意願的影響--產品類別的干擾效果。行銷評論，4(4)，481-504。new window  延伸查詢new window
34.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
35.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
36.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
37.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science，19(3)，177-185。  new window
38.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
39.許士軍(19870700)。新加坡消費者對不同來源地產品之知覺及態度。管理評論，5-23。new window  延伸查詢new window
40.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
41.Robertson, Thomas S.、Gatignon, Hubert(1986)。Competitive effects on technology diffusion。Journal of Marketing，50(3)，1-12。  new window
42.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review，36(1)，47-55。  new window
43.Sinha, Indrajit、Batra, Rajeev(1999)。The Effect of Consumer Price Consciousness on Private Label Purchase。International Journal of Research in Marketing，16(3)，237-251。  new window
44.Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing，47(3)，69-81。  new window
會議論文
1.Gunther, E. E.(1959)。Evaluating Corporate Image Measurement。The ARF Conference。  new window
學位論文
1.何信賢(2007)。職棒球迷之球隊認同感對球隊母企業品牌的購買意願之影響(碩士論文)。朝陽科技大學。  延伸查詢new window
2.陳柏州(2005)。企業形象、信任度與購買意願之關聯性研究--以東森電視購物為例(碩士論文)。淡江大學。  延伸查詢new window
3.丁立武(2006)。品牌策略、通路策略與通路績效關係之研究-桌上型電腦準系統廠商實證(碩士論文)。國立臺北科技大學。  延伸查詢new window
圖書
1.Walters, C. G.、Paul, G. W.(1970)。Consumer Behavior: An Integrated Frame Work。NY：Richard D. Irwin, Inc.。  new window
2.顏月珠(1996)。統計學。台北：三民書局股份有限公司。  延伸查詢new window
3.林建煌(2005)。行銷管理。臺北市：華泰文化事業。  延伸查詢new window
4.黃俊英(1993)。行銷研究--管理與技術。台北：華泰文化事業(股)公司。  延伸查詢new window
5.Glenn, W. C.(1974)。Theory & Practice, Consumer Behavior。Richard D.Irwin Inc.。  new window
6.黃俊英(2005)。行銷研究--管理與技術。臺北：華泰文化事業(股)公司。  延伸查詢new window
7.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey：Prentice-Hall Inc.。  new window
8.Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y：McGramn-Hill。  new window
9.Solomon, M. R.(1999)。Consumer behavior: Buying, having, & being。Upper Saddle River, NJ：Prentice Hall。  new window
10.Blackwell, Roger D.、Miniard, Paul W.、Engel, James F.(2001)。Consumer Behavior。Ohio：Mike Roche。  new window
11.Walton, S. D.(1966)。American Business and Its Environment。New York, NY：Macmillan Book。  new window
12.Schiffman, L. G.、Kanuk, L. L.(2000)。Consumer Behaviour。New Jersey：Prentice-Hall。  new window
13.周文賢(2000)。多變量統計分析：SAS/STAT使用方法。臺北：智勝文化事業有限公司。  延伸查詢new window
14.Petty, Richard E.、Cacioppo, John T.(1981)。Attitude and Persuasion: Classic and Contemporary Approaches。Dubuque, IA：Wm. C. Brown Company。  new window
15.Hawkins, Del I.、Best, Roger J.、Coney, Kenneth A.(2001)。Consumer Behavior: Building Marketing Strategy。Irwin/McGraw-Hill。  new window
16.Keller, K. L.(2000)。Building and Managing of Corporate Brand Equity。London：Oxford University Press。  new window
17.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
18.許士軍(1983)。現代行銷管理。臺北：臺灣商務印書館。  延伸查詢new window
19.Roscoe, J. T.(1975)。Fundamental Research Statistics for the Behavioral Sciences。Holt, Rinehart and Winston。  new window
20.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
21.Schiffman, Leon G.、Kanuk, Leslie Lazar(2004)。Consumer Behavior。Upper Saddle River, New Jersey：Prentice-Hall。  new window
22.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
23.Peter, J. Paul、Olson, Jerry C.(1987)。Consumer behavior: Marketing Strategy Perspectives。Richard D. Irwin, Inc.。  new window
24.Walters, Charles G.(1978)。Consumer behavior: An integrated framework。Richard D. Irwin Inc.。  new window
25.Solomon, Michael R.、Panda, T. K.(2004)。Consumer Behavior: Buying, Having and Being。Pearson Education。  new window
26.Barnes, J. G.(2001)。Secrets of Customer Relationship Management: It's All about How You Make Them Feel。New York：McGraw-Hill。  new window
27.Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1993)。Consumer Behavior。Dryden Press。  new window
28.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Katona, George、Mueller, Eva(1955)。A Study of Purchase Decisions。Consumer Behavior。New York：New York University Press。  new window
2.Clarke, K.、Belk, R. W.(1978)。The Effect of Product Involvement and Task Definition on Anticipated Consumer Effort。Advances In Consumer Research。Ann Arbor, MI：Association for Consumer Research。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 綠色行銷、企業社會責任、企業形象對消費者購買意願之關聯性研究--以科技產品為例
2. 後疫情時代不動產購買意願影響因素之研究
3. 養生百香果餐研發與品評之研究--以樂齡大學學員為例
4. The Influence of Regional Revitalization Implementation on Corporate Image and Consumer's Purchase Intention: The Moderating Effects of Consumer's Perception of Corporate Social Responsibility Involvement--A Case Study of Yonglin Farm in Taiwan
5. 影響消費者對菇類農產品購買意願的因素與其作用
6. 科技服務創新、服務品質與顧客口碑對消費者購買行為之影響--以駕駛行為模式基礎保險為例
7. 探討籃球鞋代言人對消費者的可信度與再購買意願之影響
8. 探討服務品質、體驗行銷、購買意願對再購意願的影響--以3C產業為例
9. 鬼滅之刃文創商品行銷策略、涉入程度、與購買意願間關係之研究
10. 共享平臺特性對消費者偏好之研究：以信任與風險為中介變項
11. 知覺價格、知覺品質、知覺價值與購買意圖關係之研究--以團體制服為例
12. A Study on the Relationships between Perceived Price, Word-of-mouth of Internet and Purchase Intention--Case of Bitcoin
13. 消費者企業社會責任認知對顧客滿意度及再購意願之影響--以保險業為例
14. 金融機構理專人員人格特質對顧客滿意度影響
15. 原鄉部落茶葉品牌形象與行銷組合對購買意願與文化認同之影響
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：317（臺灣：316，外國：1） ／ 本年度總使用人次：1641614 ／ 訪客人次（自102年09月）：67437854
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上