Since 2006, All-out Defense Battle Camp has been held by National Defense Department for Taiwan’s high school students, to experience the importance of the national defense to its own country. The idea of holding battle camp is education with fun. Experience is very popularly used in marketing events in Taiwan. However, experience the national defense has been heard only in recent years and rarely studied by the academy. The purpose of this exploratory research is therefore to apply the experiential marketing view on All-out Defense, using the example of the Military Police Battle Camp (MPBC). Two questions are asked: What kind of strategic experiential modules (SEMs) does MPBC adopt to reach high school students? And how do these young audiences experience MPBC? Researchers first use the participant observation method to see how courses have been taught and then use in-depth interview to understand how students thought about the courses. The result shows that, given the inner differences between MPBC and the commercial activity, the experiential marketing perspective can be transferred to explain MPBC well. Students in MPBC are connected to Think, Act, and Relate modules mostly through Sense and Feel Modules.