:::

詳目顯示

回上一頁
題名:觀光溫泉體驗行銷、體驗價值與重遊意願之實證研究
書刊名:國立屏東商業技術學院學報
作者:廖曜生 引用關係許詩函
作者(外文):Liao, Yao-shengSyu, Shih-han
出版日期:2013
卷期:15
頁次:頁287-316
主題關鍵詞:體驗體驗行銷體驗價值重遊意願ExperienceExperiential marketingExperiential valueRevisiting willingness
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:267
期刊論文
1.Ostrowski, P. L.、O'Brien, T. V.、Gordon, G. L.(1993)。Service quality and customer loyalty in the commercial airline industry。Journal of Travel Research,32(2),16-24。  new window
2.Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。  new window
3.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
4.Deighton, John、Grayson, Kent(1995)。Marketing and seduction: Building exchange relationships by managing social consensus。Journal of Consumer Research,21(4),660-676。  new window
5.Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。  new window
6.Unger, Lynette S.、Kernan, Jerome B.(1983)。On the meaning of leisure: An investigation of some determinants of the subjective experience。Journal of Consumer Research,9(4),381-392。  new window
7.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。  new window
8.Ghani, Jawaid A.、Deshpande, Satish P.(1994)。Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction。The Journal of Psychology,128(4),381-391。  new window
9.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
10.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.許睿真(2006)。消費者在精緻超市購物體驗之研究(碩士論文)。銘傳大學。  延伸查詢new window
2.蔡淑如(2010)。遊客參與金山溫泉區遊憩動機、遊憩體驗、滿意度對重遊意願之相關研究(碩士論文)。聖約翰科技大學。  延伸查詢new window
3.劉美侖(2011)。服務品質、知覺價值、滿意度與重遊意願之相關研究--以四重溪溫泉旅館為例(碩士論文)。國立高雄應用科技大學。  延伸查詢new window
4.邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。  延伸查詢new window
5.張集毓(1994)。遊憩區市場定位之研究(碩士論文)。國立中興大學。  延伸查詢new window
6.潘紫筠(2009)。體驗行銷、體驗價值、顧客忠誠度之研究--以璞石麗緻溫泉會館為例(碩士論文)。國立政治大學。  延伸查詢new window
7.侯錦雄(1990)。遊憩區遊憩動機與遊憩認知間關係之研究(博士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。  new window
2.野村順一(1996)。增補色之秘密:最新色彩學入門。台北:文藝春秋。  延伸查詢new window
圖書論文
1.Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE