| 期刊論文1. | Ostrowski, P. L.、O'Brien, T. V.、Gordon, G. L.(1993)。Service quality and customer loyalty in the commercial airline industry。Journal of Travel Research,32(2),16-24。 | 2. | Holbrook, Morris B.、Hirschman, Elizabeth C.(1982)。The experiential aspects of consumptions: consumer fantasies, feelings and fun。Journal of Consumer Research,9(2),132-140。 | 3. | Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。 | 4. | Deighton, John、Grayson, Kent(1995)。Marketing and seduction: Building exchange relationships by managing social consensus。Journal of Consumer Research,21(4),660-676。 | 5. | Mathwick, Charla、Malhotra, Naresh K.、Rigdon, Edward(2001)。Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment。Journal of Retailing,77(1),39-56。 | 6. | Unger, Lynette S.、Kernan, Jerome B.(1983)。On the meaning of leisure: An investigation of some determinants of the subjective experience。Journal of Consumer Research,9(4),381-392。 | 7. | Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research,20(3),451-466。 | 8. | Ghani, Jawaid A.、Deshpande, Satish P.(1994)。Task Characteristics and the Experience of Optimal Flow in Human-computer Interaction。The Journal of Psychology,128(4),381-391。 | 9. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 10. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 學位論文1. | 許睿真(2006)。消費者在精緻超市購物體驗之研究(碩士論文)。銘傳大學。 延伸查詢 | 2. | 蔡淑如(2010)。遊客參與金山溫泉區遊憩動機、遊憩體驗、滿意度對重遊意願之相關研究(碩士論文)。聖約翰科技大學。 延伸查詢 | 3. | 劉美侖(2011)。服務品質、知覺價值、滿意度與重遊意願之相關研究--以四重溪溫泉旅館為例(碩士論文)。國立高雄應用科技大學。 延伸查詢 | 4. | 邱㴒媞(2003)。體驗行銷模式與其遊客行為之實證研究(碩士論文)。中國文化大學。 延伸查詢 | 5. | 張集毓(1994)。遊憩區市場定位之研究(碩士論文)。國立中興大學。 延伸查詢 | 6. | 潘紫筠(2009)。體驗行銷、體驗價值、顧客忠誠度之研究--以璞石麗緻溫泉會館為例(碩士論文)。國立政治大學。 延伸查詢 | 7. | 侯錦雄(1990)。遊憩區遊憩動機與遊憩認知間關係之研究(博士論文)。國立臺灣大學。 延伸查詢 | 圖書1. | Schmitt, Bernd(1999)。Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands。New York:The Free Press。 | 2. | 野村順一(1996)。增補色之秘密:最新色彩學入門。台北:文藝春秋。 延伸查詢 | 圖書論文1. | Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。 | |