綠色浪潮席捲的現今，企業爭相投入綠色發展，使得綠色產品在市場上的曝光度和受重視程度不斷地提升。然而綠色產品的市場反應程度及獲利卻是企業發展綠色產品動機最大的關鍵因素，因此本研究期望透過綠色產品研發績效的探討與評估決策模式的建構，以減少綠色產品在設計研發過程所遇到的繁雜重複性問題，亦可對市場需求反應有大略性的了解，進而增加企業投入研發後的獲利、減少開發綠色產品本身的風險，同時利於綠色產品在上市後的競爭力以及企業永續發展的提升。本研究在永續發展的觀點下運用市場問卷調查及專家訪談，並對照企業在綠色產品發展的績效評估方式，而透過訪談企業綠色產品開發意願所得之數據，利用層級分析法(Analytical Hierarchy Process, AHP)加以探討分析，最後建構出綠色產品研發績效評估之決策模式，以幫助企業綠色產品可更快速地開發，配合更完善的績效評估，徹底落實綠色產品之經濟效益提升。

Because the trend of green issue, the companies focus on green development and green product development becomes more important. On the other hand, the degree of market reaction and profit are the most key factors for enterprise to develop green products. Therefore, the study hopes to discuss development performance of green products and evaluation strategy to reduce the complicated problems during the research and development process. Through study also can give a general understanding of market demands and responses which increase the competitiveness of products and therefore enhance the permanent growth of enterprises, enlarge the profits and decrease the risks. Market survey and experts interviews are used in this research and also given to evaluate the profit factors. Enterprises' development desires are also evaluated to find out whether or not the direct influence exists with the green products performance indicator. Green products economy characteristics are categorized from the indicating numbers. Also data gathered from enterprises interviews are studied using Analytical Hierarchy Process (AHP). Finally, the strategic model of green products performance evaluation is established. More rapid, effectiveness and thorough evaluation can be achieved, to completely increase the economic benefits of green products.