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題名:年齡對自創卡漫廣告代言人訊息可信度與廣告效果影響之研究
書刊名:人文暨社會科學期刊
作者:陳姿蓉
作者(外文):Chen, Tuz-rong
出版日期:2009
卷期:5:1
頁次:頁83-88
主題關鍵詞:自創卡漫廣告代言人訊息可信度廣告代言人廣告效果Creative animated endorsersAgeAdvertising effectiveness
原始連結:連回原系統網址new window
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  • 共同引用共同引用:0
  • 點閱點閱:33
期刊論文
1.Ozanne, Julie L.、Brucks, Merrie、Grewal, Dhruv(1992)。A Study of Information Search Behavior during the Categorization of New Products。Journal of Consumer Research,18(4),452-463。  new window
2.Tripp, C.、Jensen, T. D.、Carlson, L.(1994)。The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitude and Intentions。Journal of Consumer Research,20(4),535-547。  new window
3.Aitken, Robert、Gray, Brendan、Lawson, Robert(2008)。Advertising Effectiveness from a Consumer Perspective。International Journal of Advertising,27(2),279-297。  new window
4.Callcott, M. F.、Phillips, B. J.(1996)。Observations: Elves make Good Cookies: Creating Likable Spokes-character Advertising。Journal of Advertising Research,36(5),73-79。  new window
5.Garretson, Judith A.、Niedrich, Ronald W.(2004)。Spokes-characters: Creating character trust and positive brand attitudes。Journal of Advertising,33(2),25-36。  new window
6.Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。  new window
7.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
其他
1.郭莉芳(20050317)。洪鴻銘讓台壽保每股獲利拿下六連霸。  延伸查詢new window
2.楊雅棠、周欣儀、王雅蘭、黃怡絜、林莉卿、黃煜珊(2006)。自創與授權卡通人物角色代言對顧客品牌態度與品牌權益影響之研究,台北:國立台北商業技術學院資訊管理學系。  延伸查詢new window
3.劉哲男(2007)。懷舊物件迷懷舊傾向對其消費態度之影響--以古董機車為例,台北縣。  延伸查詢new window
4.鄧然(20070822)。英國:卡通人物不得代言垃圾食物。  延伸查詢new window
5.謝坤穎(2005)。卡通代言人對廣告態度、品牌態度與購買意圖影響之研究,新竹市。  延伸查詢new window
6.薛翔之(20080320)。上銀打Pukii牌基金業績暴紅五成。  延伸查詢new window
7.Acuff, D. S., & Reiher, R. H.(1997)。What kids buy and why: The psychology of marketing to kids,New York:Free Press。  new window
8.Braun, K.(2007)。Beyond nostalgia: Using childhood memories as a means to emotionally connect with consumers。  new window
9.Bush, A. J., Hair, Jr. J. F., & Bush, R. P.(1983)。A content analysis of animation in television advertising。  new window
10.Callcott, M. F., & Lee, W. N.(1994)。A content analysis of animation and animated spokes- Characters in television commercials。  new window
11.Friedman, H. H., Termini, S., & Washington, R.(1976)。The effectiveness of advertisement utilizing four types of endorsers。  new window
12.Guber, S., & Berry, J.(1993)。Marketing to and through kids,New York:McGraw Hill。  new window
13.Hoy, M. G., Young, C., & Mowen, J. C.(1986)。Animated host-selling advertisements: Their impact on young children’s recognition, attitudes and behavior。  new window
14.Louie, T., Kulik, A., Robert, L., & Jacobson, R.(2001)。When bad things happen to the endorsers of good products。  new window
15.Melissa, St. J.(2003)。The use of celebrities in advertising high products: Technology association’s impact on advertising effectiveness。  new window
16.Neeley, S. M., & Schumann, D. W.(2004)。Using animated spokes-characters in advertising to young children。  new window
17.Phillips, B. J.(1996)。Defining trade characters and their role in American popular culture。  new window
 
 
 
 
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