本研究基於情感設計與預設用途理論之相關探討，整合情境劇本的故事方法與心理喚醒之原理，提出造形聯想設計模式，以發展產品概念。本研究提議，設計者能以預想使用者的產品經驗為導向，依擬定之設計步驟，產生更具情感效果的造形成果。此設計模式，係以「心理喚醒的情境脈絡」與「造形聯想步驟」兩個向度，定義出「造形情感喚醒」之創作思考矩陣。其中，心理喚醒的情境脈絡，包含：傳達語言的建立、狀態差異的強化，以及意象的連結等三種手法。造形聯想步驟，則包含：建立設計情境、設計特徵明確化、技術特質的應用，設計張力的強化等四個設計步驟。本研究具體陳述此模式的建構理論、執行方式與執行成果的驗證：首先，敘述相關的理論與此設計模式的使用原則及步驟；其次，藉由三件概念產品的開發案例來驗證其應用性，設計成果經由公開展演發表獲得肯定。經此驗證可初步確認，此種模式有助於設計者構思設計，較易獲得wow的驚喜設計效果。最後，本研究也將對執行之要點、應注意事項及限制，提出檢討與建議。

Scenario and storytelling is a user’s experience oriented design method. Based upon scenario, storytelling and theory of affordance, this research discovered that, from references of emotional design, it was possible to integrate form arousal theory to handle positively pleasant imagination and negatively unpleasant imagination to yield a more efficient form arousal design model. Through the design model, a creative thinking matrix defined by two dimensions of affective arousal context and process of from association was proposed. The model used language enhancement, condition difference, and image links as three major means for affective arousal context. Moreover, the form association could be triggered by four steps: (1) building imagination scenario, (2) making clear characteristics, (3) arranging functions and mechanisms, and (4) reinforcing the product form tension. In this study, a rule of models was first built for the application and steps in the model. Secondly, three conceptual design cases were used to illustrate the possibility of using the arousal design model in new product development. With such a design model, the designers had a good chance to give wow impressions to their audience. The findings suggest that the understanding processes of design experts overlaps with those of designers in terms of form arousal. Likewise, it is easier to obtain the wow impression in conceptual design. At last, suggestions and restrictions for the application of the form arousal model were offered.