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題名:Human Brand--What Factor Affects Brand Loyalty?
書刊名:醒吾學報
作者:莊素珍
作者(外文):Chuan, Su-jen
出版日期:2009
卷期:40
頁次:頁235-262
主題關鍵詞:偶像品牌品牌專業品牌外表顧客滿意品牌忠誠Human brandBrand competenceBrand appearanceCustomer satisfactionBrand loyalty
原始連結:連回原系統網址new window
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  • 共同引用共同引用:0
  • 點閱點閱:33
期刊論文
1.Taylor, Steven A.、Hunter, Gary L.(2003)。An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty Within the (B2B) eCRM Industry。Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior,16,19-35。  new window
2.Babakus, Emin、Bienstock, Carol C.、Van Scotter, James R.(2004)。Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth。Decision Sciences,35(4),713-737。  new window
3.Naumann, E.、Jackson, D. W. Jr.、Rosenbaum, M. S.(2001)。How to implement a customer satisfaction program。Business Horizons,44(1),37-48。  new window
4.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
5.Bretherton, I.(1992)。The origins of attachment theory: John Bowlby and Mary Ainsworth。Developmental Psychology,28(5),759-775。  new window
6.Czellar Sandor(2003)。Consumer attitude toward brand extensions: an integrative model and research propositions。International Journal of research in marketing,20,97-115。  new window
7.Evanschitzky, H.、Iyer, G. R.、Plassmann, H.、Niessing, J.、Meffert, H.(2006)。The relative strength of affective commitment in securing loyalty in service relationships。Journal of Business Research,59(12),1207-1213。  new window
8.Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market-Focused Management,4(4),341-370。  new window
9.Keller, Kevin Lane(2001)。Building customer-based brand equity。Marketing Management,10(2),14-19。  new window
10.James, L. R.、Brett, J. M.(1984)。Mediators, moderators, and tests for mediation。Journal of Applied Psychology,69(2),307-321。  new window
11.Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。  new window
12.Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research,5(4),333-344。  new window
13.Johnson, Michael D.、Herrmann, Andreas、Huber, Frank(2006)。The evolution of loyalty intentions。Journal of Marketing,70(2),122-132。  new window
14.Luo, Xueming、Bhattacharya, C. B.(2006)。Corporate Social Responsibility, Customer Satisfaction, and Market Value。Journal of Marketing,70(4),1-18。  new window
15.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
16.Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。  new window
17.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
18.Luo, Xueming、Homburg, Christian(2007)。Neglected outcomes of customer satisfaction。Journal of Marketing,71(2),133-149。  new window
19.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
20.Thomson, Matthew(2006)。Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities。Journal of Marketing,70(3),104-119。  new window
21.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
22.Palmatier, Robert W.、Dant, Rajiv P.、Grewal, Dhruv、Evans, Kenneth R.(2006)。Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis。Journal of Marketing,70(4),136-153。  new window
23.Völckner, F.、Sattler, H.(2006)。Drivers of Brand Extension Success。Journal of Marketing,70(2),18-34。  new window
24.Aaker D. A.(2003)。The Power of Bbranded Differentiation。MIT Sloan Management review,45(1),83-86。  new window
25.Barrett Joanna、Ashley Lye、Venkateswarlu, P.(1999)。Consumer Perceptions of Brand Extensions: Generalising Aaker & Keller's Model。Journal of Empirical Generalisations in Marketing Science,4,1-21。  new window
26.John, Deborah Roedder、Barbara Loken、Kyeonhheui Kim、Alokpama Basu Monga(2006)。Brand Concept Maps: A Methodology for Identifying Brand Association。Journal of Marketing Research,XLIII,549-563。  new window
27.Kotelnikowersion, V.(2008)。What Brands Mean to the Consumer and How to Manage Brands Properly。Brands and Brand Management。  new window
28.Chen, A. C.(2001)。Using Free Association to Examine the Relationship between the Characteristics of Brand Associations and Brand Equity。Journal of Product and Brand Management,10,7。  new window
29.Elberse, Anita(2007)。The Power of Stars: Do Star Actors Drive the Success of Movies?。Journal of Marketing,71,102-120。  new window
30.Lee, K. Y.、Hui-Ling Huang、Yin-Chiech Hsu(2007)。Trust, Satisfaction and Commitment-On Loyalty to International Retail Service Brands。Asia Pacific Management Review,161-169。  new window
31.Schmidhuber, J.(1997)。Low-Complexity Art。Journal of the International Society for the Arts, Sciences, and Technology,30(2),97-103。  new window
32.SMART(2006)。Strategic Marketing and Research Techniques-Brand Equity & Image。Strategic Marketing and Research Techniques。  new window
33.Lewis, Michael(2006)。Customer Acquisition Promotions and Customer Asset Value。Journal of Marketing Research,XLIII,195-203。  new window
34.Narayanan, Srudgar、Puneet Manchanda、Pradeep K.、Chintagunta(2005)。Temporal Differences in the Role of Marketing Communication in New Product Categories。Journal of Marketing Research,XLII,278-290。  new window
35.Vorhies, Douglas W.、Neil A. Morgan(2005)。Bechmarking Marketing Capabilities for Sustainable Competitive Advantage。Journal of Marketing,69,80-94。  new window
36.Fullerton(2005)。Impact of Brand Commitment on Loyalty to Retail Service Brands。the Canadian Journal of Administrative Sciences-Find Articles。  new window
研究報告
1.Frampton, Jez(2006)。Global Branding。  new window
圖書
1.Chow, Wayne Shyan(2002)。Multivariate Statistical Analysis: with Application of SAS/ STAT。Taipei:Best wise Co., Ltd.。  new window
2.Bedbury, S.、Stephen Fenichell(2002)。A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century。NY:Viking Penguin, Inc.。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
4.Etzel, M. J.、Walker, B. J.、Stanton, W. J.(2004)。Marketing。Boston:McGraw-Hill Irwin。  new window
5.Kotler, P.、Keller, K. L.(2008)。Marketing Management。Prentice Hall。  new window
6.Chio, L. K.(2005)。Building Quality Brand for Macao Banks and Other Related Suggestions。  new window
7.Hawkins, Del I.、David L. Mothersbaugh、Roger J. Best(2007)。Consumer Behavior。New York, NY。  new window
其他
1.Bocage, A.(2007)。Perception and Theory。  new window
2.Dolak, D.(2003)。Building a Strong Brand: Brands and Branding Basics,http:/www.davedolak.com/articles/dolak4.htm。  new window
3.Elena Delgado-Ballester。Development and Validation of a Brand Trust Scale,http://www.csom.umn.edu。  new window
4.Frampton, Jez(2006)。Best Global Brands 2006。  new window
5.Jean-Leon Bouchenoire(2005)。In Pursuit of Brand Loyalty,http://brandchannel.com。  new window
6.Landow, G. P.(2005)。Ruskin's theory of Typical Beauty,http://www.victorianweb.org。  new window
7.Lo(2006)。The Impact of Investment Component Embodied in Brand Equity on Consumer Behavior,http://163.17.8.9/admin/rpdata/4b20c565bd29be31cclf61b8d52d0f45.pdf。  new window
8.Nzuki Kithung' A Peter(2006)。Brand Associations and Consumer Perceptions of Value of Products,http://www.fiuc.org。  new window
9.Smith, G.,Marilyn Reid(2007)。Customer Satisfaction & Brand Loyalty Research。  new window
10.Thompson, A.(2002)。Customer Satisfaction in 7 Steps,http://www.sitepoint.com/article/satisfaction-7-steps/, 20020211。  new window
11.(2007)。  new window
 
 
 
 
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