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K.(2005)。Building Quality Brand for Macao Banks and Other Related Suggestions。 | 7. | Hawkins, Del I.、David L. Mothersbaugh、Roger J. Best(2007)。Consumer Behavior。New York, NY。 | 其他1. | Bocage, A.(2007)。Perception and Theory。 | 2. | Dolak, D.(2003)。Building a Strong Brand: Brands and Branding Basics,http:/www.davedolak.com/articles/dolak4.htm。 | 3. | Elena Delgado-Ballester。Development and Validation of a Brand Trust Scale,http://www.csom.umn.edu。 | 4. | Frampton, Jez(2006)。Best Global Brands 2006。 | 5. | Jean-Leon Bouchenoire(2005)。In Pursuit of Brand Loyalty,http://brandchannel.com。 | 6. | Landow, G. 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