| 期刊論文1. | Van der Heijden, H.、Verhagen, T.(2004)。Online Store Image: Conceptual Foundations and Empirical Measurement。Information and Management,41(5),609-617。 | 2. | Oh, J.、Fiorito, S. S.、Cho, H.、Hofacker, C. F.(2008)。Effects of Design Factors on Store Image and Expectation of Merchandise Quality in Web-Based Stores。Journal of Retailing and Consumer Services,15(4),237-249。 | 3. | Collins-Dodd, Colleen、Lindley, Tara(2003)。Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions。Journal of Retailing and Consumer Services,10(6),345-352。 | 4. | Li, F.、Cai, L.、Lu, A.(2001)。Methods of Multi-criteria Fuzzy Decision Making Based on Vague Sets。Journal of Huazhong University of Science and Technology,29(7),1-3。 | 5. | Rich, S. U.、Porties, Bernard D.(1964)。The imageries of department store。Journal of Marketing,28(2),10-15。 | 6. | Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。 | 7. | Pathak, D. S. C.、Willian, J. E.、Sweitzer, R. W.(1974)。Customer image versus the retailer's anticipated image。Journal of Retailing,50(4),21-28。 | 8. | James, D. L.、Durand, R. M.、Dreves, R. A.(1976)。The use of multi-attribute model in a store image study。Journal of Retailing,52(2),23-32。 | 9. | Fisk, G.(1961)。A Conceptual Model for Studying Customer Image。Journal of Retailing,37(4),1-8+54-55。 | 10. | Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。 | 11. | Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。 | 12. | Chen, S. M.、Tan, J. M.(1994)。Handling Multicriteria Fuzzy Decision-making Problems Based on Vague Set Theory。Fuzzy Sets and Systems,67(2),163-172。 | 13. | Lindquist, J. D.(1974)。Meaning of Image: A Survey of Empirical and Hypothetical Evidence。Journal of Retailing,50(4),29-38。 | 14. | 吳柏林、曾能芳(19981200)。模糊迴歸參數估計及在景氣對策信號之分析應用。中國統計學報,36(4),399-420。 延伸查詢 | 15. | Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。 | 16. | Liu, H. W.、Wang, G. J.(2007)。Multi-criteria Decision-making Methods Based on Intuitionistic Fuzzy Sets。European Journal of Operational Research,179(1),220-233。 | 17. | Atanassov, K. T.(1986)。Intuitionistic Fuzzy Sets。Fuzzy Sets and Systems,20(1),87-96。 | 18. | Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。 | 19. | Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control,8(3),338-353。 | 20. | Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。 | 21. | Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。 | 22. | Burillo, P., Bustince, H.(1996)。“Construction Theorems for Intuitionistic Fuzzy Sets”。Fuzzy Sets and Systems,vol. 84,no. 3,271-281。 | 23. | Hong, D. H., Choi, C. H.(2000)。“Multi-Criteria Fuzzy Decision-Making Problems Basedon Vague Set Theory”。Fuzzy Sets and Systems,vol. 114,no. 1,103-113。 | 24. | Orth, U. R., Green, M. T.(2009)。“Consumer Loyalty to Family versus Non-Family Business: The Role of Store Image, Trust, and Satisfaction”。Journal of Retailing and Consumer Services,16,248-259。 | 會議論文1. | 吳柏林、林原宏、王朝正(2002)。模糊語意量表信效度與模糊眾數分析研究。第四屆華人心理學家國際學術研討會暨第六屆華人心理與行為科際學術研討會。 延伸查詢 | 學位論文1. | 蔡振世(2002)。品牌經營策略探索性研究-以中興百貨公司為研究個案(碩士論文)。國立台灣科技大學。 延伸查詢 | 2. | 黃建中(2002)。高雄市百貨公司消費者購買行為與商店形象之探討(碩士論文)。國立中山大學。 延伸查詢 | 3. | 張幸宜(1995)。北市百貨公司消費者商店印象與購買行為之研究(碩士論文)。國立臺灣大學。 延伸查詢 | 4. | 吳珮菁(1999)。模糊統計分析在選情預測之應用(碩士論文)。國立政治大學。 延伸查詢 | 5. | 呂湘南(2002)。商店印象與顧客忠誠度之研究--以大台北區百貨公司為例(碩士論文)。元智大學,中壢市。 延伸查詢 | 6. | 黃祥峰(2005)。商店形象、顧客滿意對顧客忠誠影響之研究--以台灣大型購物中心為例(碩士論文)。真理大學。 延伸查詢 | 圖書1. | Atanassov, K. T.(1999)。Intuitionistic Fuzzy Sets。New York:Physica-Verlag。 | 2. | 吳柏林、楊文山(1997)。社會科學計量方法發展與應用--模糊統計在社會調查分析的應用。臺北市:中央研究院中山人文社會科學研究所。 延伸查詢 | 3. | Berman, B.、Evans, J. R.(2004)。Retail management: A strategic approach。Upper Saddle River, NJ:Prentice Hall。 | 4. | Chen, S. J. J.、Hwang, C. L.(1992)。Fuzzy multiple attribute decision making: Methods and applications。Springer-Verlag。 | 5. | Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。 | 6. | Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。 | 圖書論文1. | Hirschman, E. C.(1981)。Retail research and theory。Review of marketing。Chicago:American Marketing Association。 | |