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題名:以直覺模糊集合平均運算衡量商店形象--以百貨公司為例
書刊名:朝陽商管評論
作者:陳亭羽黃聖芬
作者(外文):Chen, Ting-yuHuang, Sheng-fen
出版日期:2009
卷期:8:3/4
頁次:頁75-98
主題關鍵詞:商店形象直覺模糊集合模糊集合平均運算評估函數Store imageIntuitionistic fuzzy setFuzzy averaging operationEvaluation function
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:17
  • 點閱點閱:23
期刊論文
1.Deschrijver, G.、Kerre, E. E.(2003)。On the Relationship between Some Extensions of Fuzzy Set Theory。Fuzzy Sets and Systems,133(2),227-235。  new window
2.Lin, Lin、Yuan, Xue-Hai、Xia, Zun-Quan(2007)。Multicriteria Fuzzy Decision-Making Methods Based on Intuitionistic Fuzzy Sets。Journal of Computer and System Sciences,73(1),84-88。  new window
3.Oh, J.、Fiorito, S. S.、Cho, H.、Hofacker, C. F.(2008)。Effects of Design Factors on Store Image and Expectation of Merchandise Quality in Web-Based Stores。Journal of Retailing and Consumer Services,15(4),237-249。  new window
4.Collins-Dodd, Colleen、Lindley, Tara(2003)。Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions。Journal of Retailing and Consumer Services,10(6),345-352。  new window
5.Chen, S. M.、Tan, J. M.(1994)。Handling multi-criteria fuzzy decision-making problems based on vague set theory。Fuzzy Sets and Systems,67(2),163-172。  new window
6.Li, F.、Cai, L.、Lu, A.(2001)。Methods of Multi-criteria Fuzzy Decision Making Based on Vague Sets。Journal of Huazhong University of Science and Technology,29(7),1-3。  new window
7.Fisk, R. P.、Binter, M. J.、Brown, S. W.(1993)。Tracking the evaluation of the services marketing literature。Journal of Retailing,69(1),61-103。  new window
8.Manski, C. F.(1990)。The use of intentions data to predict behavior: A best-case analysis。Journal of the America Statistical Association,85(412),934-940。  new window
9.Orth, U. R.、Green, M. T.(2009)。Consumer loyalty to family versus non-family business: The role of store image, trust, and satisfaction。Journal of Retailing and Consumer Services,16(4),248-259。  new window
10.Rich, S. U.、Porties, Bernard D.(1964)。The imageries of department store。Journal of Marketing,28(2),10-15。  new window
11.Steenkamp, J. E.、Wedel, M.(1991)。Segmenting retail market on store image using a consumer-based methodology。Journal of Retailing,67(3),300-320。  new window
12.Hong, D. H.、Choi, C. H.(2000)。Multi-criteria fuzzy decision-making problems based on vague set theory。Fuzzy Sets and Systems,114(1),103-113。  new window
13.Xu, Z. S.(2007)。Some Similarity Measures of Intuitionistic Fuzzy Sets and their Applications to Multiple Attribute Decision Making。Fuzzy Optimization and Decision Making,6(2),109-121。  new window
14.Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。  new window
15.Calder, B. J.、Phillips, L. W.、Tybout, A. M.(1981)。Design research for application。Journal of Consumer Research,8(3),197-207。  new window
16.Pathak, D. S. C.、Willian, J. E.、Sweitzer, R. W.(1974)。Customer image versus the retailer's anticipated image。Journal of Retailing,50(4),21-28。  new window
17.James, D. L.、Durand, R. M.、Dreves, R. A.(1976)。The use of multi-attribute model in a store image study。Journal of Retailing,52(2),23-32。  new window
18.Fisk, G.(1961)。A Conceptual Model for Studying Customer Image。Journal of Retailing,37(4),1-8+54-55。  new window
19.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。  new window
20.Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。  new window
21.Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
22.Lindquist, J. D.(1974)。Meaning of Image: A Survey of Empirical and Hypothetical Evidence。Journal of Retailing,50(4),29-38。  new window
23.Olsson, U.、Drasgow, F.、Dorans, N. J.(1982)。The polyserial correlation coefficient。Psychometrika,47(3),337-347。  new window
24.Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。  new window
25.Li, D. F.(2005)。Multiattribute Decision Making Models and Methods Using Intuitionistic Fuzzy Sets。Journal of Computer and System Sciences,70(1),73-85。  new window
26.Liu, H. W.、Wang, G. J.(2007)。Multi-criteria Decision-making Methods Based on Intuitionistic Fuzzy Sets。European Journal of Operational Research,179(1),220-233。  new window
27.Atanassov, K. T.(1986)。Intuitionistic Fuzzy Sets。Fuzzy Sets and Systems,20(1),87-96。  new window
28.Bradly, R. A.、Katti, S. K.、Coons, I. J.(1962)。Optimal scaling for ordered categories。Psychometrika,27(4),355-374。  new window
29.徐村和、朱國明、詹惠君(20011200)。模糊語意尺度之研究。企業管理學報,51,27-52。new window  延伸查詢new window
30.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science,13(3),265-291。  new window
31.Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。  new window
32.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
學位論文
1.蔡振世(2002)。品牌經營策略探索性研究-以中興百貨公司為研究個案(碩士論文)。國立台灣科技大學。  延伸查詢new window
2.黃建中(2002)。高雄市百貨公司消費者購買行為與商店形象之探討(碩士論文)。國立中山大學。  延伸查詢new window
3.張幸宜(1995)。北市百貨公司消費者商店印象與購買行為之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
4.呂湘南(2002)。商店印象與顧客忠誠度之研究--以大台北區百貨公司為例(碩士論文)。元智大學,中壢市。  延伸查詢new window
5.黃祥峰(2005)。商店形象、顧客滿意對顧客忠誠影響之研究--以台灣大型購物中心為例(碩士論文)。真理大學。  延伸查詢new window
圖書
1.Berman, B.、Evans, J. R.(2004)。Retail management: A strategic approach。Upper Saddle River, NJ:Prentice Hall。  new window
2.Zikmund, W. G.(1991)。Business Research Method。Chicago:The Dryden Press。  new window
3.Churchill, G. A. Jr.(1995)。Marketing Research: Methodological Foundations。The Dryden Press。  new window
4.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
5.Klir, George J.、Yuan, Bo(1995)。Fuzzy Sets and Fuzzy Logic: Theory and Applications。Prentice-Hall。  new window
6.Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。  new window
圖書論文
1.Bohrnstedt, G. W.(1970)。Significant Tests and Goodness of Fit in the Analysis of Covariance。Attitude Measurement。Chicago:Rand McNally。  new window
2.Hirschman, E. C.(1981)。Retail research and theory。Review of marketing。Chicago:American Marketing Association。  new window
 
 
 
 
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