| 期刊論文1. | Deschrijver, G.、Kerre, E. E.(2003)。On the Relationship between Some Extensions of Fuzzy Set Theory。Fuzzy Sets and Systems,133(2),227-235。 | 2. | Lin, Lin、Yuan, Xue-Hai、Xia, Zun-Quan(2007)。Multicriteria Fuzzy Decision-Making Methods Based on Intuitionistic Fuzzy Sets。Journal of Computer and System Sciences,73(1),84-88。 | 3. | Oh, J.、Fiorito, S. S.、Cho, H.、Hofacker, C. F.(2008)。Effects of Design Factors on Store Image and Expectation of Merchandise Quality in Web-Based Stores。Journal of Retailing and Consumer Services,15(4),237-249。 | 4. | Collins-Dodd, Colleen、Lindley, Tara(2003)。Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions。Journal of Retailing and Consumer Services,10(6),345-352。 | 5. | Chen, S. M.、Tan, J. M.(1994)。Handling multi-criteria fuzzy decision-making problems based on vague set theory。Fuzzy Sets and Systems,67(2),163-172。 | 6. | Li, F.、Cai, L.、Lu, A.(2001)。Methods of Multi-criteria Fuzzy Decision Making Based on Vague Sets。Journal of Huazhong University of Science and Technology,29(7),1-3。 | 7. | Fisk, R. P.、Binter, M. J.、Brown, S. W.(1993)。Tracking the evaluation of the services marketing literature。Journal of Retailing,69(1),61-103。 | 8. | Manski, C. F.(1990)。The use of intentions data to predict behavior: A best-case analysis。Journal of the America Statistical Association,85(412),934-940。 | 9. | Orth, U. R.、Green, M. T.(2009)。Consumer loyalty to family versus non-family business: The role of store image, trust, and satisfaction。Journal of Retailing and Consumer Services,16(4),248-259。 | 10. | Rich, S. U.、Porties, Bernard D.(1964)。The imageries of department store。Journal of Marketing,28(2),10-15。 | 11. | Steenkamp, J. E.、Wedel, M.(1991)。Segmenting retail market on store image using a consumer-based methodology。Journal of Retailing,67(3),300-320。 | 12. | Hong, D. H.、Choi, C. H.(2000)。Multi-criteria fuzzy decision-making problems based on vague set theory。Fuzzy Sets and Systems,114(1),103-113。 | 13. | Xu, Z. S.(2007)。Some Similarity Measures of Intuitionistic Fuzzy Sets and their Applications to Multiple Attribute Decision Making。Fuzzy Optimization and Decision Making,6(2),109-121。 | 14. | Nguyen, N. O.、LeBlanc, G.、Garvin, D. A.(2001)。Corporate Image and Corporate Reputation in Customer's Retention Decision in Services。Journal of Retailing and Consumer Services,8(4),227-236。 | 15. | Calder, B. J.、Phillips, L. W.、Tybout, A. M.(1981)。Design research for application。Journal of Consumer Research,8(3),197-207。 | 16. | Pathak, D. S. C.、Willian, J. E.、Sweitzer, R. W.(1974)。Customer image versus the retailer's anticipated image。Journal of Retailing,50(4),21-28。 | 17. | James, D. L.、Durand, R. M.、Dreves, R. A.(1976)。The use of multi-attribute model in a store image study。Journal of Retailing,52(2),23-32。 | 18. | Fisk, G.(1961)。A Conceptual Model for Studying Customer Image。Journal of Retailing,37(4),1-8+54-55。 | 19. | Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing,32(4),21-27。 | 20. | Semeijn, Janjaap、Van Riel, Allard C. R.、Ambrosini, A. Beatriz(2004)。Consumer Evaluations of Store Brands: Effects of Store Image and Product Attributes。Journal of Retailing and Consumer Services,11(4),247-258。 | 21. | Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。 | 22. | Lindquist, J. D.(1974)。Meaning of Image: A Survey of Empirical and Hypothetical Evidence。Journal of Retailing,50(4),29-38。 | 23. | Olsson, U.、Drasgow, F.、Dorans, N. J.(1982)。The polyserial correlation coefficient。Psychometrika,47(3),337-347。 | 24. | Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing,50(4),8-14+115。 | 25. | Li, D. F.(2005)。Multiattribute Decision Making Models and Methods Using Intuitionistic Fuzzy Sets。Journal of Computer and System Sciences,70(1),73-85。 | 26. | Liu, H. W.、Wang, G. J.(2007)。Multi-criteria Decision-making Methods Based on Intuitionistic Fuzzy Sets。European Journal of Operational Research,179(1),220-233。 | 27. | Atanassov, K. T.(1986)。Intuitionistic Fuzzy Sets。Fuzzy Sets and Systems,20(1),87-96。 | 28. | Bradly, R. A.、Katti, S. K.、Coons, I. J.(1962)。Optimal scaling for ordered categories。Psychometrika,27(4),355-374。 | 29. | 徐村和、朱國明、詹惠君(20011200)。模糊語意尺度之研究。企業管理學報,51,27-52。 延伸查詢 | 30. | Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science,13(3),265-291。 | 31. | Mazursky, David、Jacoby, Jacob(1986)。Exploring the Development of Store Images。Journal of Retailing,62(2),145-165。 | 32. | Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。 | 學位論文1. | 蔡振世(2002)。品牌經營策略探索性研究-以中興百貨公司為研究個案(碩士論文)。國立台灣科技大學。 延伸查詢 | 2. | 黃建中(2002)。高雄市百貨公司消費者購買行為與商店形象之探討(碩士論文)。國立中山大學。 延伸查詢 | 3. | 張幸宜(1995)。北市百貨公司消費者商店印象與購買行為之研究(碩士論文)。國立臺灣大學。 延伸查詢 | 4. | 呂湘南(2002)。商店印象與顧客忠誠度之研究--以大台北區百貨公司為例(碩士論文)。元智大學,中壢市。 延伸查詢 | 5. | 黃祥峰(2005)。商店形象、顧客滿意對顧客忠誠影響之研究--以台灣大型購物中心為例(碩士論文)。真理大學。 延伸查詢 | 圖書1. | Berman, B.、Evans, J. R.(2004)。Retail management: A strategic approach。Upper Saddle River, NJ:Prentice Hall。 | 2. | Zikmund, W. G.(1991)。Business Research Method。Chicago:The Dryden Press。 | 3. | Churchill, G. A. Jr.(1995)。Marketing Research: Methodological Foundations。The Dryden Press。 | 4. | Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。 | 5. | Klir, George J.、Yuan, Bo(1995)。Fuzzy Sets and Fuzzy Logic: Theory and Applications。Prentice-Hall。 | 6. | Blackwell, Roger. D.、Miniard, Paul W.、Engel, James F.(2006)。Consumer behavior。Thomson South-Western。 | 圖書論文1. | Bohrnstedt, G. W.(1970)。Significant Tests and Goodness of Fit in the Analysis of Covariance。Attitude Measurement。Chicago:Rand McNally。 | 2. | Hirschman, E. C.(1981)。Retail research and theory。Review of marketing。Chicago:American Marketing Association。 | |