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來源文獻資料
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外文摘要
引文資料
題名:
Country-of-Origin Effect on Consumer's Adoption of Cultural & Creative Products
書刊名:
交大管理學報
作者:
陳綉里
/
張智鈞
作者(外文):
Chen, Hsiu-li
/
Chang, Zhu-chun
出版日期:
2009
卷期:
29:2
頁次:
頁21-45
主題關鍵詞:
文化創意產品
;
來源國
;
關聯效果
;
Cultural and creative product
;
Country of origin
;
Association effect
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
2
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
2
共同引用:0
點閱:22
自1960年代以來,來源國效果對消費者購買行為的影響,便受到專家學者的興趣與注意。另一方面,在全球化的背景下,消費者較以往有更多的機會接觸其他國家的文化創意產品。而過去文獻在來源國效果的研究上,鮮少著重在文化創意產品上。據此,本研究擬探究來源國效果對文化創意「核心產品」與「週邊產品」之購買意願,並了解國家熟悉度的干擾效果、以及文化產品類別問的關聯效果。本研究實證之「核心產品」為電視劇及工藝設計,「週邊產品」為旅遊。產品來源國包括美國、日本、臺灣、韓國。其主要結論為:(1)COO形象會透過態度,進而影響消費者購買/採用該國文化創意產品之意願。(2)消費者對核心產品之態度會影響其對週邊產品的購買意願。(3)COO形象對文化產品態度的影響受到「國家熟悉度」所干擾。(4)關聯效果存在。亦即,消費者會以該國較為熟悉的文化產品推論較不熟悉的文化產品。
以文找文
Since the mid-1960s, numerous researches have successfully employed country-of-origin (COO) in evaluating consumers' purchasing decisions. On the other hand, on the context of globalization, consumers have more opportunities to select cultural & creative products (C&C products) from foreign countries. Previous studies on analyzing COO effects seldom focus on C&C products. To fill up the gap, this study tries to examine COO effects on the purchases of a core as well as a peripheral C&C products. Moreover, this study also tests the intervening effect of country familiarity on COO and consumer's attitude toward C&C product and the association effect between different C&C product categories. The empirical results of this study are as follows. (1) COO effect will influence consumers' attitudes toward the C&C product and in turn influence their purchase/adoption intentions. (2) Consumers' attitudes toward the 'core' C&C product positively affect their purchase/adoption intentions on the 'peripheral' C&C product. (3) 'Country familiarity' has an intervening effect on COO and consumer's attitude toward the core C&C products. (4) There is an 'association effect', i.e., consumer will infer the quality of an unfamiliar C&C product category from the quality of a familiar C&C product category.
以文找文
期刊論文
1.
Martin, Ingrid M.、Eroglu, Sevgin(1993)。Measuring a multi-dimensional construct: Country image。Journal of Business Research,28(3),191-210。
2.
Verlegh, P. W. J.、Steenkamp, J-B. E. M.、Meulenberg, M. T. G.(2005)。Country-of-origin effects in consumer processing of advertising claims。Internal Journal of Research in Marketing,22(2),127-139。
3.
Festervand, T. A.、Lumpkin, J. R.、Lundstrom, W. J.(1985)。Consumers' Perceptions of Imports: An Update and Extension。Akron Business and Economic Review,16(1),31-36。
4.
Han, C. M.(1990)。Testing the Role of Country Image in Consumer Choice Behaviour。European Journal of Marketing,24(6),24-40。
5.
Schooler, R. D.(19651100)。Product Bias in the Central American Common Market。Journal of Marketing Research,2(4),394-397。
6.
Nagashima, A.(1970)。A Comparison of Japanese and US Attitudes toward Foreign Products。Journal of Marketing,34(1),68-74。
7.
Schooler, Robert D.(1971)。Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.。Journal of International Business Studies,2(1),71-80。
8.
Bilkey, Warren J.、Nes, E. B.(1982)。Country-of-origin effects on product evaluations。Journal of International Business Studies,13(1),89-100。
9.
Shimp, Terence A.、Sharma, Subhash(1987)。Consumer ethnocentrism: Construction and validation of the CETSCALE。Journal of Marketing Research,24(3),280-289。
10.
Johansson, Johny K.、Douglas, Susan P.、Nonaka, Ikujiro(1985)。Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective。Journal of Marketing Research,22(4),388-396。
11.
Han, C. M.、Terpstra, V.(1988)。Country-of-origin effects for uni-national and bi-national products。Journal of International Business Studies,19(2),235-255。
12.
Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies,23(3),477-497。
13.
Kotler, Philip、Gertner, D.(2002)。Country as brand, product, and beyond: A place marketing and brand management perspective。Journal of Brand Management,9(4/5),249-261。
14.
Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。
15.
Han, C. Min(1989)。Country Image: Halo or Summary Construct?。Journal of Marketing Research,26(2),222-229。
16.
McDonald, Roderick P.、Ho, Moon-Ho Ringo(2002)。Principles and practice in reporting structural equation analyses。Psychological Methods,7(1),64-82。
17.
Cho, J.、Kang, J.(2001)。Benefits and Challenges of Global Sourcing: Perceptions of US Apparel Retail Firms。International Marketing Review,18(5),542-562。
18.
Dornoff, R. J.、Tankershy, C. B.、White, G. P.(1974)。Consumer Perception of Imports。Akron Business and Economics Review,5(2),26-29。
19.
Hong, S.-T.、Yi, Y.(1992)。A Cross-national Comparison of Country-of-origin Effect on Product Evaluations。Journal of International Consumer Marketing,4(4),49-71。
20.
Hutchens, S., Jr.(1989)。What Customers Want: Results of ASQC/ Gallup Survey。Quality Progress,22(2),33-35。
21.
LaTour, M. S.、Henthorne, T. L.(1990)。The PRC: An Empirical Analysis of Country of Origin Product Perceptions。Journal of International Consumer Marketing,2(4),7-36。
22.
Li, Z. G.、Dant, R. P.(1997)。Dimension of Product Quality and Country-of-origin Effects Research。Journal of International Consumer Marketing,10(1/2),93-114。
23.
Usunier, J-C.(2006)。Relevance in Business Research: The Case of Country-of-origin Research in Marketing。European Management Review,3(1),60-73。
24.
Wall, M.、Heslop, L. A.(1986)。Consumer Attitude Toward Canadian Made versus Imported Products。Journal of the Academy of Marketing Science,14(2),27-36。
25.
Wall, M. L.、Hofstra, L. A.、Heslop, G.(1989)。Male and Female Viewpoints of Countries as Products of Consumer Goods。Journal of International Consumer Marketing,1(1),1-25。
會議論文
1.
Sha, Z. G.(2002)。The Globalization Taipei: the Development of Cultural and Creative Industry。
圖書
1.
Sheth, Jagdish N.、Mittal, Banwari、Newman, Bruce I.(1999)。Customer Behavior: Consumer Behavior and Beyond。The Dryden Press。
2.
Keller, Kevin Lane(2003)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Upper Saddle River, NJ:New York:Pearson Education:Prentice Hall:Prentice Hall。
3.
Solomon, M. R.(2007)。Consumer Behavior: Buying, Having, and Being。Upper Saddler River, NJ:Prentice Hall。
4.
Wilkie, William L.(1986)。Consumer Behavior。John Wiley & Sons, Inc.。
5.
Chu, H. Z.(2005)。Structure Equation: The Theory, Technique, and Application of LISREL。Structure Equation: The Theory, Technique, and Application of LISREL。Taipei。
6.
Council for Cultural Affairs(2002)。The International Human Resource for Cultural and Creative Industry。The International Human Resource for Cultural and Creative Industry。Taipei。
7.
Council for Cultural Affairs(2004)。Cultural White Paper。Cultural White Paper。Taipei。
8.
Jöreskog, K. G.、Sörbom, D.(2003)。LISREL 8: User's Reference Guide。LISREL 8: User's Reference Guide。Chicago, IL。
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