The role of museums in today’s constricting global environment, and their larger and more expansive responsibility as places of people and nature is defined by the related objects, ideas, and achievements. Museums must be trusted places of knowledge with the values and beliefs that include a progressive approach toward the environment, the sciences, t e c h n o l o g y, and the arts, as well as the inherent system of ideas that define an inclusive vision of the world, personal and group perceptions, and ways of life. As society moves into the second decade of the 21s t century, museums must become more relevant to the public by providing exhibitions and programs that deal with the important issues of the time. One of the extraordinary aspects of museums is their collective responsibility for preserving heritage as a process of creation and presentation that ensures the continuity between life, space, time, and emotion. Because heritage assists people to define and project harmonious relationships with other humans and with nature, the process of preservation of heritage is not an idyllic notion. It is a reality of museological responsibility. The concept, as well as the act, of preserving heritage, is more than economic or political expediency, it is an ethical obligation. This paper looks at the social and cultural role of museums from the perspective of standardized practices as exemplified by accreditation. Two examples of accreditation methodologies are provided with primary attention given to the process developed by the American Association of Museums (AAM). The paper defines the accreditation process, but states that no standardization process is ideal for all museums. It also calls to attention that accreditation is not simply an institutional validating program, but one that serves the broader interests of the museum profession through education, information exchange, and self-improvement.