This study aims at the posters, designed by Koichi Sato from 1970 to 2000, to analyze the style of his posters. Japanese graphic design, Japanese paint history, Japanese art history, and the traditional Japanese cultures were collected prior to find the related information; then Koichi Sato's life experiences, background of creations, and history of designations were compared with Japan's history; Finally, the style technique creation ideas and shape meaning among Koichi Sato's posters from 1970 to 2000 were reviewed and analyzed. This study found that Koichi Sato's works held a strong national identity, and coordinated in the international and national characteristics. He adopted the Japanese themes to do various trials, and created a number of different styled posters, which contained many Japanese traditional elements and artistic conception, that became his personal unique style of creations.