期刊論文1. | Anderson, J. R.、Fincham, J. M.(1996)。Categorization and sensitivity to correlation。Journal of Experimental Psychology: Learning, Memory, and Cognition,22,259-277。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
2. | Bucklin, L. P.(1962)。Imperfect models of behavior。Journal of Marketing,26,122-123。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
3. | Gregan-Paxton, J.、Hoeffler,S.、Zhao, M.(2005)。When categorization is ambiguous: Factors that facilitate the use of a multiple category inference strategy。Journal of Consumer Psychology,15(2),127-140。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
4. | Kahn, B. E.、Wansink, B.(2004)。The influence of assortment structure on perceived variety and consumption quantities。Journal of Consumer Research,30(4),519-533。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
5. | Kotler, B.(1997)。Patch use by gerbils in a risky environment: Manipulating food and safety to test four models。Nordic Society Oikos,78,274-282。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
6. | Medin, D. L.、Altom, M. W.、Edelson, S. M.、Freko, D.(1982)。Correlated symptoms and simulated medical classification。Journal of Experimentul Psychology: Learning, Memory, and Cognition,8,37-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
7. | Nayakankuppam, D.、Mishira, H.(2005)。The endowment effect: Rose-tinted and dark-tinted glasses。Journal of Consumer Research,32(3),390-395。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
8. | Yamauchi, T.、Markman, A. B.(1998)。Category-learning by inference and classification。Journal of Memory and Language,39,124-148。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
9. | Yamauchi, T.、Markman, A. B.(2000)。Inductive inference and category membership: Inference using categories。Journal of Experimental Psychology: Learning, Memory, and Cognition,26,776-795。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
10. | Yamauchi, T.、Markman, A. B.(2000)。Learning categories composed of varying instances: The effect of classification, inference and structural alignment。Memory & Cognition,28,64-78。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
11. | Rosch, E.、Mervis, C. B.(1981)。Categorization of natural objects。Annual Review of Psychology,32(1),89-115。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
12. | Okada, E. M.(2005)。Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods。Journal of Marketing Research,42(1),43-55。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
13. | Day, George S.、Shocker, Allan D.、Srivastava, Rajendra K.(1979)。Customer-oriented approaches to identifying product-markets。Journal of Marketing,43(4),8-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
14. | Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
15. | Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
16. | Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research,12(1),31-46。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |
17. | Blattberg, R. C.、Sen, S. K.(1976)。Market Segments and Stochastic Brand Choice Models。Journal of Marketing Research,13,34-45。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) |