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題名:新食品周圍成員及標示對消費者知覺、評價與購買意願之影響--以巧克力蛋糕為例
書刊名:臺北海洋技術學院學報
作者:陳建中黃世浩
作者(外文):Chen, Chien-chungHuang, Shih-hao
出版日期:2009
卷期:2:2
頁次:頁125-147
主題關鍵詞:新產品分類功能性歡樂性相似度New productCategoryUtilitarianHedonicSimilarity
原始連結:連回原系統網址new window
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  • 點閱點閱:29
期刊論文
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2.Bucklin, L. P.(1962)。Imperfect models of behavior。Journal of Marketing,26,122-123。  new window
3.Gregan-Paxton, J.、Hoeffler,S.、Zhao, M.(2005)。When categorization is ambiguous: Factors that facilitate the use of a multiple category inference strategy。Journal of Consumer Psychology,15(2),127-140。  new window
4.Kahn, B. E.、Wansink, B.(2004)。The influence of assortment structure on perceived variety and consumption quantities。Journal of Consumer Research,30(4),519-533。  new window
5.Kotler, B.(1997)。Patch use by gerbils in a risky environment: Manipulating food and safety to test four models。Nordic Society Oikos,78,274-282。  new window
6.Medin, D. L.、Altom, M. W.、Edelson, S. M.、Freko, D.(1982)。Correlated symptoms and simulated medical classification。Journal of Experimentul Psychology: Learning, Memory, and Cognition,8,37-50。  new window
7.Nayakankuppam, D.、Mishira, H.(2005)。The endowment effect: Rose-tinted and dark-tinted glasses。Journal of Consumer Research,32(3),390-395。  new window
8.Yamauchi, T.、Markman, A. B.(1998)。Category-learning by inference and classification。Journal of Memory and Language,39,124-148。  new window
9.Yamauchi, T.、Markman, A. B.(2000)。Inductive inference and category membership: Inference using categories。Journal of Experimental Psychology: Learning, Memory, and Cognition,26,776-795。  new window
10.Yamauchi, T.、Markman, A. B.(2000)。Learning categories composed of varying instances: The effect of classification, inference and structural alignment。Memory & Cognition,28,64-78。  new window
11.Rosch, E.、Mervis, C. B.(1981)。Categorization of natural objects。Annual Review of Psychology,32(1),89-115。  new window
12.Okada, E. M.(2005)。Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods。Journal of Marketing Research,42(1),43-55。  new window
13.Day, George S.、Shocker, Allan D.、Srivastava, Rajendra K.(1979)。Customer-oriented approaches to identifying product-markets。Journal of Marketing,43(4),8-19。  new window
14.Voss, Kevin E.、Spangenberg, Eric R.、Grohmann, Bianca(2003)。Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude。Journal of Marketing Research,40(3),310-320。  new window
15.Calder, Bobby J.、Phillips, Lynn W.、Tybout, Alice M.(1981)。Designing research for application。Journal of Consumer Research,8(2),197-207。  new window
16.Sujan, M.(1985)。Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments。Journal of Consumer Research,12(1),31-46。  new window
17.Blattberg, R. C.、Sen, S. K.(1976)。Market Segments and Stochastic Brand Choice Models。Journal of Marketing Research,13,34-45。  new window
 
 
 
 
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