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題名:網站成員凝聚力、網站承諾、網站態度與網站使用意願關係之研究--以中華職棒聯盟球隊官方網站為例
書刊名:嘉大體育健康休閒
作者:王芝嫻陳成業 引用關係
出版日期:2010
卷期:9:1
頁次:頁1-12
主題關鍵詞:中華職棒聯盟網站成員凝聚力網站承諾網站態度網站使用意願
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:3
  • 點閱點閱:26
期刊論文
1.楊苑青(20030000)。國內運動網站介紹。運動管理季刊,4,42-51。  延伸查詢new window
2.董伯寅、莊銘國、林清同(20071200)。網際網路環境下公司特徵與環境特徵對行銷組合之影響:以電子業為例。臺灣企業績效學刊,1(1),75-104。new window  延伸查詢new window
3.蔡明政、梁偉銘(20070400)。國內運動官方網站評鑑研究之初探。大專體育,89,54-61。new window  延伸查詢new window
4.Aaker, D. A.、Stayman, D. M.(1990)。Measuring audience perceptions of commercials and relating them to ad impact。Journal of Advertising Research,30(4),7-17。  new window
5.Anderson, C. M.、Martin, M. M.(2002)。Communication motives (state vs. trait?) and task group outcomes。Communication Research Reports,19(3),269-282。  new window
6.Auty, C.(2002)。Football fan power and the Internet: Net gains。Aslib Proceedings,54(5),273-279。  new window
7.Brown, M. T.(2003)。An analysis of online marketing in the sport industry: User activity, communication objectives, and perceived benefits。Sport Marketing Quarterly,12(1),48-55。  new window
8.Carlson, J.、Rosenberger III, P.、Muthaly, S.(2003)。Nothing but net! A study of the information content in Australian professional basketball websites。Sport Marketing Quarterly,12(3),184-189。  new window
9.Fenech, T.、O'Cass, A.(2001)。Internet users' adoption of web retailing: User and product dimensions。Journal of Product and Brand Management,10(6),361-381。  new window
10.Fehr, B.(1988)。Prototype analysis of the concepts of trust and commitment。Journal of Personality and Social Psychology,55(4),557-579。  new window
11.Gillentine, A.(2003)。Developing an internet philosophy。Sport Marketing Quarterly,12(1),63-64。  new window
12.Hoffman, P.M.(2000)。The revolution will not be televised: Introduction to the special issue on marketing science and the Internet。Marketing Science,19(1),1-3。  new window
13.Kwon, H. H.、Armstrong, K. L.(2002)。Factors influencing impulse buying of sport team licensed merchandise。Sport Marketing Quarterly,11(3),151-163。  new window
14.King, A. S.、Ehrhard, B. J.(1997)。Diagnosing organizational commitment: An employee cohesion exercise。International Journal of Management,14(3),317-325。  new window
15.Karjaluoto, H.、Mattila, M.、Pento, T.(2002)。Factors underlying attitude formation toward online banking in Finland。International Journal of Bank Marketing,20,261-272。  new window
16.Kahle, L.、Meeske, C.(1999)。Sport marketing and the Internet: It's a whole new ball game。Sport Marketing Quarterly,8(2),9-12。  new window
17.Mattila, A. S.(2006)。How affective commitment boosts guest loyalty (and promotes frequent-guest programs。Cornell Hotel and Restaurant Administration Quarterly,47(2),174-181。  new window
18.Madrigal, R.(2000)。The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products。Journal of Advertising,29(4),13-24。  new window
19.Luarn, P.、Lin, H. H.(2003)。A customer loyalty model for e-service contexts。Journal of Electronic Commerce Research,4(4),156-167。  new window
20.Seo, W. J.、Hong, K. H.(2001)。Content marketing strategy for Korean professional soccer teams' website。The Korean Journal of Physical Education,40,433-449。  new window
21.Scanlan, T. K.、Simons, J. P.、Carpenter, P. J.、Schmidt, G. W.、Keeler, B.(1993)。The sport commitment model: Measurement development for the youth-sport domain。Journal of Sport and Exercise Psychology,15,16-38。  new window
22.Pope, N.K.L.、Forrest, E.J.(1997)。A proposed format for the management of sport marketing websites。Cyber-Journal of Sport Marketing,1(2),43-49。  new window
23.Nunnally, J. C.(1978)。Psychometric theory. Internet community forums: An untapped resource for consumer marketers。Journal of Consumer Marketing,22(5),265-274。  new window
24.Seo, W. J.、Green. B. C.、Ko, Y. J.、Lee, S.、Schenewark, J.(2007)。The effect of web cohesion, web commitment, and attitude to ward the website on intentions to use NFL teams' websites。Sport Management Review,10,231-252。  new window
25.Spink, K. S.、Nickel, D.、Wilson, K.、Odnokon, P.(2005)。Using a multilevel approach to examine the relationship between task cohesion and team task satisfaction in elite ice hockey players。Small Group Research,36(5),539-554。  new window
26.Thatcher, J. B.、George, J. F.。social involvement: An exploratory study of antecedents to web shopper loyalty。Journal of Organizational Computing and Electronic Commerce,14(4),243-268。  new window
27.Hess, Jeff、Story, John(2005)。Trust-based commitment: Multidimensional consumer-brand relationships。Journal of Consumer Marketing,22(6),313-322。  new window
28.Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research,39(5),27-37。  new window
29.Romm, Celia、Pliskin, Nava、Clarke, Rodney(1997)。Virtual communities and society: Toward and integrative three phase model。International Journal of Information Management,17(4),261-270。  new window
30.Kwon, H. H.、Trail, G. T.、James, J. D.(2007)。The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel。Journal of Sport Management,21(4),540-554。  new window
31.Carron, A. V.(1982)。Cohesiveness in sport groups: Interpretations and considerations。Journal of Sport Psychology,4(2),123-138。  new window
32.Caskey, R. J.、Deply, L. A.(1999)。An examination of sport websites and the opinion of web employees toward the use and viability of the World Wide Web as a profitable sports marketing tool。Sport Marketing Quarterly,8(2),13-24。  new window
33.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising,10(2),9-48。  new window
34.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
35.Meyer, J. P.、Becker, T. E.、Vandenberghe, C.(2004)。Employee Commitment and Motivation: A Conceptual Analysis and Integrative Model。Journal of Applied Psychology,89(6),991-1007。  new window
36.Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting fan attendance: The influence of identity salience and satisfaction。Journal of Leisure Research,32(2),225-246。  new window
37.Fullerton, G.(2005)。“How Commitment both Enables and Undermines Marketing Relationships”。European Journal of Marketing,39 (11/12),1372-1391。  new window
學位論文
1.李肇峰(2007)。虛擬社群網站經營策略之研究(碩士論文)。國立中正大學。  延伸查詢new window
2.林燕伶(2007)。群體凝聚力對虛擬社群持續使用影響之研究(碩士論文)。國立中正大學。  延伸查詢new window
3.周德偉(2006)。影響運動社群意識相關因素之探討--以「中華職棒聯盟官方網站」為例(碩士論文)。朝陽科技大學。  延伸查詢new window
4.楊堤雅(2000)。網際網路虛擬社群成員之角色與溝通互動之探討(碩士論文)。國立中正大學。  延伸查詢new window
5.李英瑋(2001)。國內綜合型運動網站使用者滿意度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Ajzen, I、Fishbein, M.(1975)。Understanding attitudes and predicting social behaviour。New Jersey:Prentice-Hall。  new window
2.王加微(1990)。行為科學。臺北市:五南圖書出版社。  延伸查詢new window
圖書論文
1.Zanna, M.、Rempel, J. K.(1988)。Attitudes: A new look at an old concept。The Social Psychology of Knowledge。Cambridge, United Kingdom:Cambridge University Press。  new window
 
 
 
 
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