| 期刊論文1. | Fomell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Agarwal, R.、Venkatesh, V.(2002)。Assessing a Firm’s Web Presence: A Heuristic Evaluation Procedure for Measurement of Usability。Information Management Research,13(2),168-186。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Aladwani, A. M.、Palvia, P. C.(2002)。Development and Validating an Instrument for Measuring User-perceived Web Quality。Information & Management,39(6),467-476。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Cunningham, D.、Thach, L.、Thompson, K.(2007)。Innovative E-Commerce Site Design: A Conceptual Model to Model to Match Consumer MBTI Dimensions to Website Design。Journal of Internet Commerce,6(3),1-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Dotson, M. J.、Hyatt, E. M.(2000)。Religious Symbols as Peripheral Cues in Advertising。Journal of Business Research,48(1),63-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Dou, W.、Krishnamurthy, S.(2007)。Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison。Journal of Advertising Research,47(2),193-206。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Guadagno, R. E.、Cialdini, R. B.(2007)。Persuade Him by Email, but See Her in Person: Online Persuasion Revisited。Computers in Human Behavior,23(2),999-1015。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Harris, K.(1998)。Merchandising Tips for the Web。SGB: Sporting Goods Business,31(17),12-13。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Jeandrain, A.(2001)。Consumer Reactions in a Realistic Virtual Shop: Influence on Buying Style。Journal of Interactive Advertising,2(1)。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kim, M.、Lennon, S. J.(2000)。Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intention。Family and Consumer Sciences Research Journal,28(3),301-330。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Kwon, Y. H.、Paek, S. L.、Arzeni, M.(1991)。Catalog vs. Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations。Clothing and Textiles Research Journal,10(1),13-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Nadkarni, S.、Gupta, R.(2007)。A Task-based Model of Perceived Website Complexity。MIS Quarterly,31(3),501-524。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Sen, S.、Block, L. G.、Chandran, S.(2002)。Window Displays and Consumer Shopping Decisions。Journal of Retailing and Consumer Services,9(5),277-290。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Seock, Y. K.、Bailey, L. R.(2008)。The Influence of College Students’ Shopping Orientations and Gender Differences on Online Information Searches and Purchase Behaviours。International Journal of Consumer Studies,32(2),113-121。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Spies, K.、Hesse, F.、Loesch, K.(1997)。Store Atmospheres, Mood and Purchasing Behavior。International Journal of Research in Marketing,14(1),1-17。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Vrontis, D.、Ktoridou, D.、Melanthiou, Y.(2006)。Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus。Journal of Website Promotion,2(3/4),125-139。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Then, N. K.、DeLong, M. R.(1999)。Apparel shopping on the web。Journal of Family and Consumer Sciences,91(3),65-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Park, Jihye、Lennon, Sharron J.、Stoel, Leslie(2005)。On-line Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention。Psychology & Marketing,22(9),695-719。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Fiore, Ann Marie、Jin, Hyun-Jeong、Kim, Jihyun(2005)。For fun and profit: Hedonic value from image interactivity and responses toward an online store。Psychology & Marketing,22(8),669-694。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Crowley, A. E.(1993)。The Two Dimensional Impact of Color on Shopping。Marketing Letters,4(1),59-69。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Cyr, D.(2008)。Modeling Website design across cultures: Relationships to trust, satisfaction,and e-loyalty。Journal of Management Information Systems,24(4),47-72。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Kim, Jiyoung、Jin, Byoungho、Swinney, Jane L.(2009)。The Role of Etail Quality, E-satisfaction and E-trust in Online Loyalty Development Process。Journal of Retailing and Consumer Services,16(4),239-247。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Mummalaneni, V.(2005)。An Empirical Investigation of Web Site Characteristics, Consumer Emotional States and On-line Shopping Behaviors。Journal of Business Research,58(4),526-532。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Lin, H. F.(2007)。The impact of website quality dimensions on customer satisfaction in the B2C e-commerce context。Total Quality Management and Business Excellence,18(4),363-378。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications。Journal of Business Research,54(2),177-184。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research,22(2),130-142。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Tarasewich, P.(2003)。Designing Mobile Commerce Applications。Communications of the ACM,46(12),57-60。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Menon, Satya、Kahn, Barbara(2002)。Cross-category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience。Journal of Retailing,78(1),31-40。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Sherman, Elaine、Mathur, Anil、Smith, Ruth Belk(1997)。Store environment and consumer purchase behavior: Mediating role of consumer emotions。Psychology and Marketing,14(4),361-378。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Williams, Larry J.、Hazer, John T.、Williams, L. J.、Hazer, J. T.(1986)。Antecedents and Consequences of Satisfaction and Commitment in Turnover Models: A Reanalysis Using Latent Variable Structural Equation Methods。Journal of Applied Psychology,71(2),219-231。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Ward, Michael R.、Lee, Michael J.(2000)。Internet Shopping, Consumer Search and Product Branding。Journal of Product & Brand Management,9(1),6-20。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | Gefen, D.、Straub, D.(2003)。Managing User Trust in B2C E-services。E-service Journal,2(2),7-24。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 34. | Machleit, K. A.、Mantel, S. P.。Emotional Response and Shopping Satisfaction Moderating Effects of Shopper Attributions。Journal of Business Research,54(2),97-106。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 35. | Szymanski, D. M.、Hise, R. T.。e-Satisfaction: An Initial Examination。Journal of Retailing,76(3),309-322。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Koufteros, X. A.(1999)。Testing a model of full production: A paradigm for manufacturing research using structural equation modeling。Journal of Operations Management,17(4),467-488。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | Anderson、David W.(1988)。Gerbing, Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411–423。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Bellizzi, J. A.、Kite, R. E.(1992)。Environmental color, consumer feelings, and purchase likelihood。Psychology & Marketing,9(5),347-363。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Eroglu, S. A.、Machleit, K. A.、Davis, L. M.(2003)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology & Marketing,20(2),139-150。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Nunnally, J. C.(1978)。Psychometric Theory。New York, NY:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Kerlinger, F. N.、Lee, H. B.(2000)。Foundations of Behavioral Research。Fort Worth, Texas:Harcourt College Publishers。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Hair, J. F.、Anderson, J. R.、Tatham, R. L.、Black, W. C.(1995)。Multivariate Data Analysis with Reading。Englewood Cliffs, NJ:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Mehrabian, A.、Russell, J. A.(1974)。An Approach to Environment Psychology。Cambridge, Mass:MIT Press。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Madden, T. J.、Dillon, William R.、Firtle, N. H.(1994)。Marketing Research in a Marketing Environment。Marketing Research in a Marketing Environment。Burr Ridge, IL:Irwin。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 其他1. | 臺灣網路資訊中心(2008)。臺灣網路資訊中心網路使用調查,http://www.twnic.net.tw/download/200307/200307index.shtml。 延伸查詢![new window](/gs32/images/newin.png) | |
| |