臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：網站視覺與產品資訊設計對消費者情緒與反應之影響研究
書刊名：創新與管理
作者：張書豪
作者(外文)：Chang, Shu-hao
出版日期：2010
卷期：7:2
頁次：頁91-109
主題關鍵詞：網站視覺設計；產品資訊設計；情緒狀態；消費反應；Website visual design；Product information design；Emotional state；Shopping response
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:0
  • 點閱點閱:31
本研究從消費者說服的角度出發，檢測網站提供視覺設計與產品資訊設計後，對於消費者情緒與消費反應之效果。根據過去研究推演，網站視覺設計與產品資訊設計會影響情緒狀態，而最終影響消費反應。本研究將採用S-O-R典範，解釋與預測線上消費者對於網站設計的反應。在探討網站－消費者二元關係時，由消費者角度出發是相當重要，滿意度與趨向行為的建立在於網站的設計能夠吸引消費者的目光。研究結果發現網站視覺設計、產品資訊設計會經由愉悅與喚起影響滿意度與趨向行為。因此，本文採取消費者觀點檢視不同網站設計之效果，網站必須提供具有吸引力之設計以增加消費者正面的情緒狀態與消費反應。
We investigate the influence of visual design and product information design on consumer emotion and shopping response from the perspective of consumer persuasion. According to results of previous researches, websites' visual design and product information design will affect emotional state and shopping response. The study will adopt SOR paradigms to explain and predict online consumer responses to website design. Consumer perspective of exploring the binary relationship in websites and consumers is important. Satisfaction and approach behavior are based on websites design can attract consumer notices. The results indicate that website visual design and product information design will significantly positive affect satisfaction and approach behavior via pleasure and arousal. Therefore, this study adopts consumer perspective to validate the effects of websites' design. The website should offer attractive design to increase the consumer positive emotional state and shopping response.
期刊論文
1.Fomell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
2.Agarwal, R.、Venkatesh, V.(2002)。Assessing a Firm’s Web Presence: A Heuristic Evaluation Procedure for Measurement of Usability。Information Management Research，13(2)，168-186。  new window
3.Aladwani, A. M.、Palvia, P. C.(2002)。Development and Validating an Instrument for Measuring User-perceived Web Quality。Information & Management，39(6)，467-476。  new window
4.Cunningham, D.、Thach, L.、Thompson, K.(2007)。Innovative E-Commerce Site Design: A Conceptual Model to Model to Match Consumer MBTI Dimensions to Website Design。Journal of Internet Commerce，6(3)，1-27。  new window
5.Dotson, M. J.、Hyatt, E. M.(2000)。Religious Symbols as Peripheral Cues in Advertising。Journal of Business Research，48(1)，63-68。  new window
6.Dou, W.、Krishnamurthy, S.(2007)。Using Brand Websites to Build Brands Online: A Product versus Service Brand Comparison。Journal of Advertising Research，47(2)，193-206。  new window
7.Guadagno, R. E.、Cialdini, R. B.(2007)。Persuade Him by Email, but See Her in Person: Online Persuasion Revisited。Computers in Human Behavior，23(2)，999-1015。  new window
8.Harris, K.(1998)。Merchandising Tips for the Web。SGB: Sporting Goods Business，31(17)，12-13。  new window
9.Jeandrain, A.(2001)。Consumer Reactions in a Realistic Virtual Shop: Influence on Buying Style。Journal of Interactive Advertising，2(1)。  new window
10.Kim, M.、Lennon, S. J.(2000)。Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intention。Family and Consumer Sciences Research Journal，28(3)，301-330。  new window
11.Kwon, Y. H.、Paek, S. L.、Arzeni, M.(1991)。Catalog vs. Non-catalog Shoppers of Apparel: Perceived Risks, Shopping Orientations, Demographics, and Motivations。Clothing and Textiles Research Journal，10(1)，13-19。  new window
12.Nadkarni, S.、Gupta, R.(2007)。A Task-based Model of Perceived Website Complexity。MIS Quarterly，31(3)，501-524。  new window
13.Sen, S.、Block, L. G.、Chandran, S.(2002)。Window Displays and Consumer Shopping Decisions。Journal of Retailing and Consumer Services，9(5)，277-290。  new window
14.Seock, Y. K.、Bailey, L. R.(2008)。The Influence of College Students’ Shopping Orientations and Gender Differences on Online Information Searches and Purchase Behaviours。International Journal of Consumer Studies，32(2)，113-121。  new window
15.Spies, K.、Hesse, F.、Loesch, K.(1997)。Store Atmospheres, Mood and Purchasing Behavior。International Journal of Research in Marketing，14(1)，1-17。  new window
16.Vrontis, D.、Ktoridou, D.、Melanthiou, Y.(2006)。Website Design and Development as an Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus。Journal of Website Promotion，2(3/4)，125-139。  new window
17.Then, N. K.、DeLong, M. R.(1999)。Apparel shopping on the web。Journal of Family and Consumer Sciences，91(3)，65-68。  new window
18.Park, Jihye、Lennon, Sharron J.、Stoel, Leslie(2005)。On-line Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention。Psychology & Marketing，22(9)，695-719。  new window
19.Fiore, Ann Marie、Jin, Hyun-Jeong、Kim, Jihyun(2005)。For fun and profit: Hedonic value from image interactivity and responses toward an online store。Psychology & Marketing，22(8)，669-694。  new window
20.Crowley, A. E.(1993)。The Two Dimensional Impact of Color on Shopping。Marketing Letters，4(1)，59-69。  new window
21.Cyr, D.(2008)。Modeling Website design across cultures: Relationships to trust, satisfaction,and e-loyalty。Journal of Management Information Systems，24(4)，47-72。  new window
22.Kim, Jiyoung、Jin, Byoungho、Swinney, Jane L.(2009)。The Role of Etail Quality, E-satisfaction and E-trust in Online Loyalty Development Process。Journal of Retailing and Consumer Services，16(4)，239-247。  new window
23.Mummalaneni, V.(2005)。An Empirical Investigation of Web Site Characteristics, Consumer Emotional States and On-line Shopping Behaviors。Journal of Business Research，58(4)，526-532。  new window
24.Lin, H. F.(2007)。The impact of website quality dimensions on customer satisfaction in the B2C e-commerce context。Total Quality Management and Business Excellence，18(4)，363-378。  new window
25.Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2001)。Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications。Journal of Business Research，54(2)，177-184。  new window
26.Gaski, John F.、Nevin, John(1985)。The differential effects of exercised and unexercised power sources in marketing channel。Journal of Marketing Research，22(2)，130-142。  new window
27.Tarasewich, P.(2003)。Designing Mobile Commerce Applications。Communications of the ACM，46(12)，57-60。  new window
28.Menon, Satya、Kahn, Barbara(2002)。Cross-category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience。Journal of Retailing，78(1)，31-40。  new window
29.Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing，20(2)，123-138。  new window
30.Sherman, Elaine、Mathur, Anil、Smith, Ruth Belk(1997)。Store environment and consumer purchase behavior: Mediating role of consumer emotions。Psychology and Marketing，14(4)，361-378。  new window
31.Williams, Larry J.、Hazer, John T.、Williams, L. J.、Hazer, J. T.(1986)。Antecedents and Consequences of Satisfaction and Commitment in Turnover Models: A Reanalysis Using Latent Variable Structural Equation Methods。Journal of Applied Psychology，71(2)，219-231。  new window
32.Ward, Michael R.、Lee, Michael J.(2000)。Internet Shopping, Consumer Search and Product Branding。Journal of Product & Brand Management，9(1)，6-20。  new window
33.Gefen, D.、Straub, D.(2003)。Managing User Trust in B2C E-services。E-service Journal，2(2)，7-24。  new window
34.Machleit, K. A.、Mantel, S. P.。Emotional Response and Shopping Satisfaction Moderating Effects of Shopper Attributions。Journal of Business Research，54(2)，97-106。  new window
35.Szymanski, D. M.、Hise, R. T.。e-Satisfaction: An Initial Examination。Journal of Retailing，76(3)，309-322。  new window
36.Koufteros, X. A.(1999)。Testing a model of full production: A paradigm for manufacturing research using structural equation modeling。Journal of Operations Management，17(4)，467-488。  new window
37.Anderson、David W.(1988)。Gerbing, Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411–423。  new window
38.Bellizzi, J. A.、Kite, R. E.(1992)。Environmental color, consumer feelings, and purchase likelihood。Psychology & Marketing，9(5)，347-363。  new window
39.Eroglu, S. A.、Machleit, K. A.、Davis, L. M.(2003)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology & Marketing，20(2)，139-150。  new window
圖書
1.Nunnally, J. C.(1978)。Psychometric Theory。New York, NY：McGraw-Hill。  new window
2.Kerlinger, F. N.、Lee, H. B.(2000)。Foundations of Behavioral Research。Fort Worth, Texas：Harcourt College Publishers。  new window
3.Hair, J. F.、Anderson, J. R.、Tatham, R. L.、Black, W. C.(1995)。Multivariate Data Analysis with Reading。Englewood Cliffs, NJ：Prentice-Hall。  new window
4.Mehrabian, A.、Russell, J. A.(1974)。An Approach to Environment Psychology。Cambridge, Mass：MIT Press。  new window
5.Madden, T. J.、Dillon, William R.、Firtle, N. H.(1994)。Marketing Research in a Marketing Environment。Marketing Research in a Marketing Environment。Burr Ridge, IL：Irwin。  new window
其他
1.臺灣網路資訊中心(2008)。臺灣網路資訊中心網路使用調查，http://www.twnic.net.tw/download/200307/200307index.shtml。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1273（臺灣：1255，外國：18） ／ 本年度總使用人次：2488187 ／ 訪客人次（自102年09月）：68300490
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上