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題名：多角化結合範疇效益、封鎖效應與市場績效之關連：多角化結合類型的干擾效果
書刊名：商略學報
作者：施錦村 引用關係／鄭宇傑
作者(外文)：Shih, Chin-tsun／Cheng, Yu-chieh
出版日期：2010
卷期：2:3
頁次：頁183-198
主題關鍵詞：多角化結合；範疇效益；封鎖效應；市場績效；結合類型；Conglomerate merger；Scope benefits；Foreclosure effects；Market performances；Merger categories
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  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:28
  • 點閱點閱:82
台灣公平交易委員會以公平交易法第12條作為企業結合准許與否的基準，其中多角化結合管制之關鍵因素，可歸納為「範疇效益」與「封鎖效應」，及二者抵換後產生的「市場績效」。本研究以台灣公平交易委員會1992年至2008年，可從公開資料取得之多角化結合案件共145件作為研究樣本，再運用內容分析法、SEM、區別分析等研究方法進行分析。實證結果顯示，範疇效益與市場績效間呈正向不顯著的關係；封鎖效應與市場績效間呈顯著負向關係；範疇效益與封鎖效應間呈顯著反向關係；範疇效益與市場績效之結構係數小於封鎖效應與市場績效之結構係數；相關多角化結合消費者福利之樣本平均值大於非相關多角化；非相關多角化結合市場自由競爭之樣本平均值大於相關多角化。
The Fair Trade Commission of Taiwan (TFTC) regards Article 12 of the Fair Trade Act (FTA) as the foundation of merger regulations. A number of the key factors in cases of conglomerate merger considered by TFTC included benefits of scope, effects of foreclosure and market performance. In this study, we employed a research sample of 145 conglomerate mergers mediated by the Taiwan Fair Trade Commission, between 1992 and 2008. We used empirical analytical methods including content analysis and SEM, a discriminate analytical method. Our results confirmed an insignificant positive relationship between benefits of scope and market performance. The effects of foreclosure and market performance showed a significant negative relationship, and the benefits of scope showed a significant negative relationship to the effects of foreclosure. In addition, these results confirmed that the structural coefficient between benefits of scope and market performance was less than the structural coefficient between effects of foreclosure and market performance. Finally, with regard to consumer welfare, the average score of related conglomerate mergers was greater than that of unrelated conglomerate mergers. With free competition in the market, the average measurement of unrelated conglomerate merger was greater than for related conglomerate mergers.
期刊論文
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2.Romano, Charlotte J.(2005)。Comparative Advertising in the United States and in France。Northwestern Journal of International Law and Business，25(2)，371-413。  new window
3.余朝權、施錦村(20060100)。整體經濟利益、限制競爭之不利益、產業別對水平結合管制市場績效影響之實證研究。公平交易季刊，14(1)，11-46。new window  延伸查詢new window
4.Watson, P.(2003)。Portfolio Effects in EC Merger Law。Antitrust Bulletin，48(3)，781-805。  new window
5.Fan, J. P. H.,、Goyal, V. K.(2006)。“On the Patterns and Wealth Effects of Vertical Merger”。The Journal of Business，79(2)，877-902。  new window
6.Subhash, S.、Durand, R. M.、Gur-Arie, O.(1981)。Identification and Analysis of Moderate Variable。Journal of Marketing Research，18(3)，291-299。  new window
7.De Wever, B.、Schellens, Tammy、Valcke, Martin、Van Keer, H.(2006)。Content Analysis Schemes to Analyze Transcripts of Online Asynchronous Discussion Group: A Review。Computers and Education，46(1)，6-28。  new window
8.Kassarjian, Harold H.、Kassarjian, Waltraud M.(19880900)。The Impact of Regulation on Advertising: A Content Analysis。Journal of Consumer Policy，11(3)，269-285。  new window
9.Stemler, Steve E.(2001)。An Overview of Content Analysis。Practical Assessment, Research & Evaluation，7(17)。  new window
10.Williamson, O. E.(1968)。Economies as an Antitrust Defense: The Welfare Tradeoffs。Americsn Economic Review，58(1)，18-36。  new window
11.吳秀明(20030300)。獨占性訂價與市場績效管制--公平會作為一個價格的監督與管制者？。政大法學評論，73，119-227。new window  延伸查詢new window
12.Cummins, J. D.、Xie, X.(2008)。Mergers and Acquisitions in the US Property-Liability Insurance Industry: Productivity and Efficiency Effects。Journal of Banking and Finance，32(1)，30-55。  new window
13.劉華美(20010200)。論結合管制。月旦法學，69，81-100。new window  延伸查詢new window
14.劉孔中(19980400)。論結合管制之理論與實務。公平交易季刊，6(2)，1-37。new window  延伸查詢new window
15.Lombard, Mattheal、Snyder-Duch, Jennifer、Bracken, Cheryl C.(2002)。Content Analysis in Mass Communication Assessment and Reporting of Intercoder Reliability。Human Communication Research，28(4)，587-604。  new window
16.Bentler, Paul M.、Chou, Chih-ping(1987)。Practical Issues in Structural Modeling。Sociological Methods and Research，16(1)，78-117。  new window
17.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
18.Coscelli, A.(2001)。A Need for a Substantial Tightening of Merger Control? Comment on Tichy。Journal of Industry, Competition and Trade，1(4)，423-430。  new window
19.Boot, A. W. A.、Schmeits, A.(2000)。Market Discipline and Incentive Problems in Conglomerate Firm with Applications to Banking。Journal of Financial Intermediation，9(3)，240-273。  new window
20.Campbell, P. G.、Fiske, D. W.(1959)。Convergent and Discrimination Validation by the Multitraitmultimethod Matrix。Psychological Bulletin，56，81-105。  new window
21.Felton, J. R.(1971)。Conglomerate Mergers, Concentration and Competition。The American Journal of Economics and Sociology，30(3)，225-242。  new window
22.Hill, C. W. L.(1985)。Diversified Growth and Competition。Applied Economics，17(5)，827-847。  new window
23.Wilcox, H. D.、Chang, K. C.、Grover, V.(2001)。Valuation of Mergers and Acquisitions in the Telecommunications Industry: A Study on Diversification and Firm Size。Information & Management，38(7)，459-471。  new window
24.Santos, M. B.、Errunza, V.、Miller, D.(2008)。Does Corporate International Diversification Destroy Value? Evidence from Cross-border Merger and Acquisitions。Journal of Banking & Finance，32(2)，2716-2724。  new window
25.Qian, Z.(1997)。Breaking the Racial Barriers: Variation in Interracial Marriage between 1980 and 1990。Demography，34(2)，478-500。  new window
學位論文
1.Wrigley, L.(1970)。Divisional autonomy and diversification(博士論文)。Harvard University，Boston, Massachusetts。  new window
2.蔡知敏(2004)。台灣金融控股公司購併前後規模經濟與範疇經濟之研究。銘傳大學。  延伸查詢new window
3.蘇登雄(2001)。台灣地區金融機構合併綜效之研究。國立高雄第一科技大學。  延伸查詢new window
4.張鴻基(2000)。我國公平交易法對多角化結合規範之探討─以經濟分析為基礎。國立台北大學。  延伸查詢new window
5.Otgontsetseg, H.、Erhemjamts, M.(2005)。Essays on Life Insurer Demutualization and Diversifying Mergers and Acquisitions。  new window
圖書
1.Lindsay, A.(2003)。The EC Merger Regulation Substantive Issue。London：Sweet & Maxwell。  new window
2.Cooper, Donald. R.、Schindler, Pamla S.(2001)。Business Research Method。Singapore。  new window
3.行政院公平交易委員會(2007)。認識公平交易法。臺北：行政院公平交易委員會。  延伸查詢new window
4.Hill, C. W. L.、Jones, G. R.(2006)。Strategic Management Theory: An Integrated Approach。Boston：Publisher：Houghton Mifflin：Baker & Tayl。  new window
5.行政院公平交易委員會(2002)。認識公平交易法。行政院公平交易委員會。  延伸查詢new window
6.Weber, Robert Philip(1985)。Basic Content Analysis。Sage Publications Inc.。  new window
7.王石番(1999)。傳播內容分析法--理論與實證。臺北市：幼獅文化事業公司。  延伸查詢new window
8.Rumelt, R. P.(1974)。Strategy, Structure, and Economic Performance。Boston, MA：Harvard University, Graduate School of Business Administration。  new window
9.Martin, S.(1993)。Advanced Industrial Economic。Oxford：Blackwell Publishers Ltd.。  new window
10.范建得、莊春發(1994)。公平交易法(第一冊)--獨占、結合、聯合。臺北市：漢興書局。  延伸查詢new window
11.吳萬益(2008)。企業研究方法。臺北：華泰文化事業股份有限公司。  延伸查詢new window
12.Jöreskog, Karl G.、Sörbom, Dag(1993)。LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language。Scientific Software International。  new window
13.行政院公平交易委員會(1995)。美國公平交易法規彙編。台北：行政院公平交易委員會。  延伸查詢new window
14.Monti, M.(2002)。Review of the EC Merger Regulation。Brussels。  new window
其他
1.Monti, M.(2001)。The Future for Competition Policy，London。  new window
圖書論文
1.何之邁(2003)。註釋公平交易法第12 條。公平交易法之註釋研究系列。台北：行政院公平交易委員會。  延伸查詢new window
 
 
 
 
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