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題名:環保海報的符號分析與隱喻性研究
書刊名:藝術研究學報
作者:蔡奇睿 引用關係
作者(外文):Tsai, Chi-jui
出版日期:2010
卷期:3:1
頁次:頁61-89
主題關鍵詞:環保海報圖像設計符號隱喻Environment protecting poster designGraphic designSymbolMetaphor
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:12
  • 點閱點閱:81
本研究以「符號學分析法」與「KJ法」兩者並用,進行129件暖化海報樣本中的圖像符號與題材應用分析,分成二大部分進行:(1)海報圖像的符號分析與隱喻性研究(2)環保海報的表現議題與題材分析。抽取8組共12張作品,進行符號的隱喻手法探討,以及主體、載體之間的指涉關係,對其圖像隱喻的構圖原則,分析其目標空間、來源空間、合成空間三者之間的圖像關係。另外共129件作品的海報樣本,以KJ法作歸島方式的歸類整理,依據表現的題材作分類分析與歸納整理。研究結果發現隱喻的手法與類型以「主體和載體混合」的作品件數最多,次之爲「主體和載體並置」以及「主體隱藏與載體出現」,最少爲「主體出現與載體隱藏」,原因在於暖化海報常使用某一媒介來隱喻象徵暖化的主體,設計者慣用載體媒介來隱喻表現的主體;表現的題材則以北極熊的動物圖像、植物、地球及地圖的表現題材佔多數,原因在於北極熊容易隱喻出北極融冰、生物滅絕的意象;砍伐植物則隱喻出環保與暖化問題;地球與地圖圖像直接陳述暖化造成的全球或區域效應現象,這三項題材最容易表現此次暖化主題,故而百分比較多。
This study is proceeded with Symbol Analysis Method and KJ Method to proceed 129 documents about Graphic Symbol and Subject Application Analysis of Global warming poster samples. It is divided into two parts: (1) Research of symbol analysis and metaphor of poster image. (2) The performance issue and subject analysis of environment protecting poster design. Extract 8 groups of altogether 12 to proceed and discuss metaphor technique of symbol as well as the reference relation between topic and vehicle, and be aimed at metaphoric composition principles of image to analyze the graphic relations among Target Space, Source Space and Blended Space. According to the subject of performance to take other 129 compositions of poster samples be sort by KJ Method. The result of the reasearch discovered that metaphor the technique and the type "topic and vehicle mixes by the main body" the work number of articles are most, The next best is "topic and vehicle juxtaposition" as well as "topic and vehicle appearance", and the least is "topic appears with the vehicle hideaway". The reason is that some medium is used to come the metaphor to symbol warming subject in warming poster. And designers habitually use vehicle medium to come the metaphor to perform the subject; while the performance subject by polar bears' image and plants, earth and map take the majority. The reason lies in that polar bears easy metaphor to leave the indication of the melting-ice in north pole and the extinction of creatures; chop plants metaphor to leave the environmental protection and the warming problem; the earth and the map state directly global or the region effect phenomenon that causes by the warming. These three themes are the easiest to express this warming subject, therefore the percentage are quite many.
期刊論文
1.鄧育仁、孫式文(2000)。廣告裡圖像隱喻的構圖原則:一個認知取徑的分析。廣告學研究,14,95-130。new window  延伸查詢new window
2.Kaplan, S. J.(1992)。A conceptual anaysis of form and content in visual metaphors。Communication,13,197-209。  new window
會議論文
1.許元泓、林榮泰(2009)。以借物隱喻的設計手法轉化文化產品元素之研究。工巧藝精文化創意研討會。  延伸查詢new window
學位論文
1.林志煒(2005)。平面廣告圖像符號之隱喻性多空間模式探討與應用-以時報廣告金像獎(1997∼2003)得獎作品與時報廣告金犢獎(2005)創作作品為例(碩士論文)。崑山科技大學。  延伸查詢new window
2.陳政昌(2007)。隱喻在環保海報之創作研究(碩士論文)。國立高雄師範大學。  延伸查詢new window
3.鄧麗萍(2005)。隱喻手法應用在視覺傳達設計之創作研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Fauconnier, Gilles、Turner, Mark(2002)。The way we think: Conceptual blending and the mind's hidden complexities。New York, NY:Basic Books。  new window
2.喬納森.卡勒、張景智(1992)。索緒爾。臺北:桂冠圖書股份公司。  延伸查詢new window
3.Fiske, John、張錦華(1995)。傳播符號學理論。臺北市:遠流。  延伸查詢new window
4.設計印象(2009)。地球暖化海報。台北:大計文化事業。  延伸查詢new window
5.楊裕富(2006)。設計的文化基礎。台北:亞太圖書出版社。  延伸查詢new window
6.Krippendorff, K.(1992)。Objects and image。University of Industrial Art, Helsinki。  new window
 
 
 
 
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