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題名：數位傳媒的創意：一個數位行動導向的分析取徑
書刊名：新聞學研究
作者：孫式文 引用關係
作者(外文)：Sun, Se-wen
出版日期：2010
卷期：103
頁次：頁175-214
主題關鍵詞：隱喻；概念合成；物錨；生活脈絡；數位傳媒創意；數位行動導向模式；Metaphor；Conceptual blending；Material anchor；Daily living context；Creativity of digital media；Digital-action-oriented many space model
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:59
  • 點閱點閱:197
數位時代的傳媒創意不僅止於認知層次的意義溝通，還需要進入與數位傳媒互動的行動層次。探討數位傳媒的創意，也不能侷限於創作者端的新設計理念，而是要同時關注數位傳媒在使用中，在日常生活脈絡的調節下，由行動導引而出的創意。本文整合物錨的觀點（Hutchins, 2005）、概念隱喻理論（Lakoff & Johnson, 1980, 1999）和概念合成理論（Fauconnier & Turner, 1998, 2002），而提出一個數位行動導向的模式，以分析與行動交織而成的數位傳媒創意。本文應用此新模式分析桌面介面、微軟咖啡桌，和CNN魔幻牆，來闡述數位傳媒創意的傳承、變化與行動意涵。
This study proposes an enactive approach to media creativity in the era of digital networks. The goal is to highlight and explain an enactive dimension of media creativity in the digital age. The proposed explanatory model integrates the notion of material anchors (Hutchins, 1995), conceptual metaphor theory (Lakoff & Johnson, 1980, 1999) and blending theory (Fauconnier & Turner, 1998, 2002) into an enactive framework of media creativity. I argue that media creativity in digital networks is deeply enmeshed in daily living contexts, and the creativity is not just a play of ideas but, to an important extent, anchored to, and made possible by, the material products we create. I use desktop interface, Microsoft coffee table and CNN’s magic wall as exemplars to illustrate and explain media creativity.
期刊論文
1.蔡琰、臧國仁(20071000)。「創意/創新」與時間概念 : 敘事理論之觀點。新聞學研究，93，1-39。new window  延伸查詢new window
2.孫式文(20020400)。網際網路在災難事件中的傳播功能--理論與實務的辯證。新聞學研究，71，133-158。new window  延伸查詢new window
3.Gentner, Dedre、Markman, Arthur B.(1997)。Structure Mapping in Analogy and Similarity。American Psychologist，52(1)，45-56。  new window
4.Holyoak, Keith J.、Thagard, Paul(1997)。The Analogical Mind。American Psychologist，52(1)，35-44。  new window
5.Teng, N. Y.(2006)。Metaphor and Coupling: An Embodied, Action-Oriented Perspective。Metaphor and Symbol，21(2)，67-85。  new window
6.鄧育仁、孫式文(20000100)。廣告裡的圖象隱喻：從多空間模式分析。新聞學研究，62，35-71。new window  延伸查詢new window
7.鄧育仁、孫式文(20000100)。廣告裡圖象隱喻的構圖原則：一個認知取徑的分析。廣告學研究，14，95-130。new window  延伸查詢new window
8.Morris, M.、Ogan, C.(1996)。The Internet as mass medium。Journal of Communication，46(1)，39-50。  new window
9.Fauconnier, Gilles、Turner, Mark(1998)。Conceptual integration networks。Cognitive Science，22(2)，133-187。  new window
10.O'sullivan, P. B.(1999)。Bridging the mass-interpersonal divide synthesis scholarship in HCR。Human Communication Research，25(4)，569-588。  new window
11.Gentner, D.(1983)。Structure-mapping: A theoretical framework for analogy。Cognitive Science，7(2)，155-170。  new window
12.鄧育仁(20050300)。生活處境中的隱喻。歐美研究，35(1)，97-140。new window  延伸查詢new window
13.Boroditsky, L.,、Ramscar, M.(2002)。The role of body and mind in abstract thought。Psychological Science，13(2)，185-189。  new window
14.Hutchins, E.(2005)。Material anchors for conceptual blends。Journal of Pragmatics，37(10)，1555-1577。  new window
15.Welling, H.(2007)。Four mental operations in creative cognition: the importance of abstraction。Creative Research Journal，19，163-177。  new window
16.Seifert, C. M., McKoon, G., Abelson, R. P.,、Ratcliff, R.(1986)。Memory connections between thematically similar episodes。Journal of Experimental Psychology: Learning, Memory, and Cognition，12，220-231。  new window
會議論文
1.趙雅麗(2005)。〈傳播如何看創意：繪製創意研究的新藍圖〉。台北。  延伸查詢new window
2.趙雅麗(2007)。〈創新評量：傳播教育創新的反思與實踐〉。台北縣。  延伸查詢new window
3.Pippin, B.(2002)。A taxonomy of user-interface metaphor。  new window
學位論文
1.Williams, R. F.(2004)。Making meaning from a clock: Material artifacts and conceptual blending in time-telling instruction，San Diego。  new window
圖書
1.Mandel, Theo(1997)。The Elements of User Interface Design。New York：John Willey and Sons。  new window
2.Holyoak, K. J.、Thagard, P.(1995)。Mental leaps: Analogy in creative thought。Cambridge, MA：MIT Press。  new window
3.Fauconnier, Gilles、Turner, Mark(2002)。The way we think: Conceptual blending and the mind's hidden complexities。New York, NY：Basic Books。  new window
4.Lakoff, George、Johnson, Mark(1999)。Philosophy in the Flesh: the Embodied Mind and Its Challenge to Western Thought。Basic Books。  new window
5.Lakoff, George、Johnson, Mark、Chou, Shizhen(1980)。Metaphors We Live By。University of Chicago Press。  new window
6.Weisberg, R. W.(1993)。Creativity: beyond the myth of genius。New York：Freeman。  new window
7.Fauconnier, Gilles(1997)。Mappings in thought and language。Cambridge University Press。  new window
8.Finke, R. A.、Ward, T. B.、Smith, S. M.(1992)。Creative Cognition: Theory, Research, and Applications。Cambridge, MA：MIT Press。  new window
9.Nielson, J.(1995)。Multimedia and hypertext: The internet and beyond。Boston：Academic Press。  new window
10.Rogers, Everett M.(1962)。Diffusion of innovations。The Free Press。  new window
11.Dunbar, K.(2001)。The analogical paradox: Why analogy is so easy in naturalistic settings, yet so difficult in the psychology laboratory。The analogical mind: Perspectives from cognitive science。Cambridge, MA。  new window
12.Erickson, T.(1990)。Working with interface metaphors。The art of human-computer interface design。New York。  new window
13.Faulkner, C.(1998)。The essence of human-computer interaction。Hemel Hempstead, UK。  new window
14.Forceville, C.(2008)。Metaphor in pictures and multimodal representations。The cambridge handbook of metaphor and thought。Cambridge。  new window
15.Hesse, M. B.(1954)。Science and the human imagination: Aspects of the history and logic of physical Science。New York。  new window
16.Hesse, Mary B.(1963)。Models and analogies in science。London：Sheed and Ward。  new window
17.Kay, A.(1990)。User interface: A personal view。The art of human-computer interface design。New York。  new window
18.Kay, A.(1996)。The early history of Smalltalk。History of programming languages --- II。New York。  new window
19.Kövecses Z.(2005)。Metaphor in culture。Cambridge。  new window
20.Levy, S.(1994)。Insanely great: The life and times of Macintosh, the computer that changed everything。London。  new window
21.Moggridge, B.(2007)。Designing for interactions。Cambridge, MA。  new window
22.Norman, D. A.(1998)。The invisible computer: Why good products can fail, the PC is so complex, and information appliance the answer。Cambridge, MA。  new window
23.Rheingold, H.(2000)。Tools for thought: The history and future of mind-expanding technology (2nd ed)。Cambridge, MA。  new window
24.Simon, H. A.(1988)。Understanding creativity and creative management。Handbook for creative and innovative managers。New York。  new window
25.Sternberg, R. J.(1988)。Introduction。The nature of creativity: Contemporary psychological perspectives。Cambridge。  new window
26.Sternberg, R. J.,、Davidson, J. E.(1985)。Cognitive development in the gifted and talented。The gifted and talented。Washington, DC。  new window
27.Teng, N. Y.(2009)。Image alignment in multimodal metaphor。Multimodal metaphor。  new window
28.Walberg, H. J.(1988)。Creativity and talent as learning。The nature of creativity: Contemporary psychological perspectives。Cambridge。  new window
29.Watson, J. D.(1980)。The double helix。London。  new window
30.Weisberg, R. W.(1995)。Case studies of creative thinking: Reproduction versus restructuring in the real world。The creative cognition approach。Cambridge, MA。  new window
31.Weisberg, R. W.(2003)。Case studies of innovation。International handbook of innovation。New York。  new window
圖書論文
1.Dunbar, K.(1995)。How scientists really reason: Scientific reasoning in real-world laboratories。The nature of insight。Cambridge, MA：MIT Press。  new window
2.孫式文(2005)。介面與新聞教育：一個從隱喻研究切入的觀點。自反縮不縮？新聞系七十年。政治大學傳播學院新聞系。  延伸查詢new window
3.Gentner, D.、Bowdle, B.(2008)。Metaphor as structure mapping。The cambridge handbook of metaphor and thought。Cambridge University Press。  new window
 
 
 
 
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