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題名：太魯閣國家公園遊客旅遊動機、目的地意象之相關研究
書刊名：休閒暨觀光產業研究
作者：薛宇初／李明聰 引用關係／劉修祥 引用關係
作者(外文)：Hsueh, Yu-chu／Lee, Ming-tsung／Liu, Hsiou-hsiang
出版日期：2010
卷期：5:1/2
頁次：頁28-53
主題關鍵詞：目的地意象；旅遊動機；結構方程式；Destination image；Travel motivations；Structure equation models
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:1
  • 點閱點閱:81
太魯閣國家公園一直以來都是國內外旅客造訪景點的首選之一，本研究旨在經由目的地意象之調查以確立太魯閣國家公園之主題意象，並探討初次及重複性遊客在目的地意象、旅遊動機之認知需求，和其對情感及總體意象之相關性是否產生差異。調查首先參考有關目的地意象及旅遊動機等文獻，並依據太魯閣國家公園之資源與特性，建構意象衡量工具及設計問卷，進行實證調查。採非隨機便利抽樣共獲得有效樣本306 份，運用因素分析將其意象萃取為四個因素，並經文獻回顧相關理論後以結構方程式進行分析，研究結果顯示，初次及重複性前往太魯閣國家公園的遊客在目的地意象、旅遊動機之認知需求及對情感意象皆有部分假設達到差異性，亦驗證目的地意象對情感及總體意象有正向相關，並對後續研究提出相關建議，提供管理單位創造國家公園永續經營管理方針之方向。
Taroko National Park has long been the most attractive place to domestic and overseas tourists. The purpose of this study was to segment the target markets using the tourism images for the Taroko National Park. This study based on some literature regarding tourism image and market segmentation, along with the resources and characteristics of Taroko National Park. This study constructs the measurement instruments of travel image and designs the questionnaire accordingly. The survey is undertaken in Taroko National Park with tourist as sample subjects. It is to segment the potential tourist market according to the image of those tourists. Among those surveys, the completed and effective were 320. By conducting factor extraction, the image was extracted into five factors, by using these five image factors working as segmentation variables and conducting cluster analysis, Finally, based on the summary of the study and the description on the characteristics and differences of each segment, practical suggestions of marketing strategy were provided to the related field and tourism industry, and to create Taroko National Park policy of sustainable management.
期刊論文
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2.Chon, K. S.、Mayer, K. J.(1995)。Destination competitiveness mod-els in tourism and their application in Las Vegas。Journal of Tourism Systems and Quality Management，1，227-246。  new window
3.Enrique, J.、Isabel, M.(2001)。Tourism image, evaluation variables and after purchase behaviour: Inter-relationship。Tourism Management，25，607-616。  new window
4.Galloway, G.、Lopez, K.(1999)。Sensation seeking and attitudes to aspects of national parks: A preliminary empirical investigation。Tourism Management，20(6)，665-671。  new window
5.Gartner, W. B.、Thomas, R. J.(1993)。Factors affecting new product forecasting accuracy in new firms。Journal of Productive Innovation Management，10，35-52。  new window
6.Mehmetoglu, M.(2007)。Typologising nature-based tourists by activity: Theoretical and practical implications。Tourism Management，28，651-660。  new window
7.Stern, E.、Krakover, S.(1993)。The formation of a composite urbanimage。Geographical Analysis，25(2)，130-146。  new window
8.Kim, Hyounggon、Richardson, Sarah L.(2003)。Motion picture impacts on destination images。Annals of Tourism Research，30(1)，216-237。  new window
9.Akama, J. S.、Kieti, D. M.(2003)。Measuring tourist satisfaction with Kenya wildlife safari: A case study of Tsavo West National Park。Tourism Management，24，73-81。  new window
10.Kozak, Metin(2002)。Comparative analysis of tourist motivations by nationality and destinations。Tourism Management，23(3)，221-232。  new window
11.Li, X. R.、Petrick, J. F.、Cheng, C. K.、Kim, H. G.(2008)。A systematic comparison of first-time and repeat visitors via a two-phase online survey。Tourism Management，29(2)，278-293。  new window
12.Baloglu, S.(1997)。The relationship between destination images and sociodemographic and trip characteristics of international travelers。Journal of vacation marketing，3(3)，221-233。  new window
13.Chen, Joseph S.、Uysal, Muzaffer(2002)。Market Positioning Analysis: A Hybrid Approach。Annals of Tourism Research，29(4)，987-1003。  new window
14.Dann, Graham M. S.(1996)。Tourists' images of a destination: An Alternative Analysis。Journal of Travel and Tourism Marketing，5(1/2)，41-55。  new window
15.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
16.Beh, Adam、Bruyere, Brett L.(2007)。Segmentation by visitor motivation in three Kenyan national reserves。Tourism Management，28(6)，1464-1471。  new window
17.Bigné, J. Enrique、Sánchez, M. Isabel、Sánchez, Javier(2001)。Tourism Image, Evaluation Variables and after Purchase Behaviour: Inter-relationship。Tourism Management，22(6)，607-616。  new window
18.Gartner, William C.(1989)。Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques。Journal of Travel Research，28(2)，16-20。  new window
19.Baloglu, S.、McCleary, K. W.(1999)。A model of destination image formation。Annals of Tourism Research，26(4)，868-897。  new window
20.Yoon, Y.、Uysal, M.(2005)。An Examination of the Effects of Motivation and Satisfaction on Destination Loyalty: A Structural Model。Tourism Management，26(1)，45-56。  new window
21.Thomas, J. A.(1964)。What Makes People Travel。ASTA Travel News，1，169-172。  new window
22.Beerli, A.、Martín, J. D.(2004)。Factors Influencing Destination Image。Annals of Tourism Research，31(3)，657-681。  new window
23.Gartner, W. C.(1986)。Temporal Influences on Image Change。Annals of Tourism Research，13(4)，635-644。  new window
24.Chen, C. F.、Tsai, D. C.(2007)。How Destination Image and Evaluative Factors Affect Behavioral Intentions?。Tourism Management，28(4)，1115-1122。  new window
25.Beard, Jacob G.、Ragheb, Mounir G.(1983)。Measuring Leisure Motivation。Journal of Leisure Research，15(3)，219-228。  new window
26.Hosany, S.、Uysal, M.、Ekinci, Y.(2007)。Destination image and destination personality。International Journal of Culture, Tourism and Hospitality Research，1(1)，62-81。  new window
27.Um, S.,、Crompton, J. L.(1990)。Attitude determinants in tourism destination choice。Annals of Tourism Research，17(3)，432-448。  new window
28.Fakeye, P. C.,、Crompton, J. L.(1991)。Image differences between prospective, first-time, and repeat visitors to the lower Rio Grande and repeat visitors to the lower Rio Grand Valley。Journal of Travel Research，30(2)，10-16。  new window
29.Martin, H. S.、Bosque, I. A. R.(2008)。Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation。Tourism Management，29，263-277。  new window
30.Kim, H.、Richardson, S. L.(2003)。Motion picture impacts on destination images。Annals of Tourism Research，30(1)，216-237。  new window
31.Beerli, A.、Martin, J. D.(2004)。Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysisa case study of Lanzarote, Spain。Tourism Management，25(5)，623-636。  new window
32.Kim, S. S.、Lee, C. K.、Klenosky, D. B.(2003)。The influence of push and pull factors at Korean national parks。Tourism Management，24(2)，169-180。  new window
33.Chon, K. S.(1990)。The role of destination image in tourism: A review and discussion。The Tourist Review，45(2)，2-9。  new window
34.Baloglu, S.、Mangaloglu, M.(2001)。Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents。Tourism Management，22(1)，1-9。  new window
35.Pike, S.、Ryan, C.(2004)。Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions。Journal of Travel Research，42(4)，333-342。  new window
36.Walmsley, D. J.、Young, M.(1998)。Evaluative images and tourism: The use of personal constructs to describe the structure of destination images。Journal of Travel Research，36(3)，65-69。  new window
37.Kim, H.、Borges, M. C.、Chon, J.(2006)。Impacts of environmental values on tourism motivation: the case of FICA, Brazil。Tourism Management，27，957-967。  new window
38.Crompton, J. L.(1992)。Structure of vacation destination choice sets。Annals of Tourism Research，19，420-434。  new window
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41.Papatheodorou, A.(2001)。Why people travel to different places?。Annals of Tourism Research，28(1)，164-179。  new window
42.Sanchez, J.、Callarisa, L.、Rodriguez, R. M.、Moliner, M. A.(2006)。Perceived Value of the Purchase of A Tourism Product。Tourism Management，27(3)，394-409。  new window
學位論文
1.朱純慧(2006)。國家公園遊客推力拉力動機之研究--以太魯閣為例(碩士論文)。中國文化大學。  延伸查詢new window
2.關羽彤(2005)。太魯閣國家公園旅客旅遊滿意度之研究(碩士論文)。中華大學。  延伸查詢new window
3.林淑卿(2007)。太魯閣國家公園遊客體驗價值之研究(碩士論文)。國立東華大學。  延伸查詢new window
圖書
1.Hair, J. F., Jr.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate data analysis with readings。New York：Upper Saddle River, NJ：Maxwell MacMillan International：Prentice-Hall。  new window
2.Golledge, Reginald G.、Stimson, Robert J.(1987)。Analytical Behavioural Geography。Croom Helm。  new window
3.Gunn, C. A.(1988)。Vacation escapes: Designing tourist regions。NY：Vannostrand Reinhold。  new window
4.McIntosh, R. W.、Goeldener, C. R.(1990)。Tourism: principles, practices and philosophies。New York：John Wiley & Sons。  new window
5.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA：BMDP Statistical Software。  new window
6.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。  new window
 
 
 
 
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