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題名:代言人類型對廣告相信度與購買意願影響之研究
書刊名:經營管理論叢
作者:梁進龍陳政平
作者(外文):Liang, Jin-longChen, Jen-ping
出版日期:2010
卷期:6:2
頁次:頁15-22
主題關鍵詞:代言人廣告相信度購買意願SpokesmanAdvertising believabilityPurchase intentions
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:0
  • 點閱點閱:62
期刊論文
1.Chen, C. F.、Chang, Y. Y.(2008)。Purchase Intentions-The Moderating Effects of Switching Costs。Journal of Air Transport Management,14(1),40-42。  new window
2.Glaman, J. M.、Jones, A. P.、Rozelle, R. M.(1996)。The effects of co-worker similarity on the emergence of affect in work teams。Group and Organization Management,21(2),192-215。  new window
3.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
4.Shoemaker, Stowe、Lewis, Robert C.(1999)。Customer Loyalty: The Future of Hospitality Marketing。International Journal of Hospitality Management,18(4),345-370。  new window
5.Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。  new window
6.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
7.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
8.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
9.Ohanian, Roobina(1990)。Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness。Journal of Advertising,19(3),39-52。  new window
10.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
11.Beltramini, R. F.(1988)。Perceived Believability of Warning Label Information Presented in Cigarette Advertising。Journal of Advertising,17(1),26-32。  new window
12.Daneshvary, R.、Schwer, R. K.(2000)。The association endorsement and consumers' intention to purchase。Journal of Consumer Marketing,17(3)。  new window
13.Davis, D.(1981)。Implications for interaction versus effectance as mediators of the similarity-attraction relationship。Journal of Experimental Social Psychology,17(1),96-116。  new window
14.Reynolds, F. D.、Darden, W. R.、Martin, W.(1974)。Developing an image the store-loyalty customer。Journal of Retailing,50(4),73-84。  new window
會議論文
1.Beltramini, R. F.(1982)。Advertising perceived believability scale。KS:Wichita State University。1-3。  new window
學位論文
1.巫建輝(2006)。品牌評價對代言人可信度與購買意願關係之干擾效應--以華人地區消費者為例(碩士論文)。大葉大學,彰化縣。  延伸查詢new window
圖書
1.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
 
 
 
 
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