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題名：The Effects of Experiential Marketing on Customer Satisfaction: The Mediating Roles of Customer Participation
書刊名：經營管理論叢
作者：楊豐華 引用關係／蔡侑勳／沈佳儀
作者(外文)：Yang, Feng-hua／Tsai, You-shiun／Shen, Chiayi
出版日期：2014
卷期：9:2
頁次：頁33-54
主題關鍵詞：體驗行銷；顧客參與；顧客滿意；Experiential marketing；Customer participation；Customer satisfaction
原始連結：連回原系統網址new window
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期刊論文
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25.Firat, A. F.、Venkatesh, Alladi(199507)。Liberatory postmodernism and the reenchantment of consumption。The Journal of Consumer Research，22(3)，239-267。  new window
26.Anderson, E. W.、Rust, R. T.、Fornell, C.(1997)。Customer satisfaction, poductivity, and profitability: Differences between goods and services。Marketing Science，16(2)，129-145。  new window
27.Yelkur, R.(2000)。Customer satisfaction and the services marketing mix。Journal of Professional Services Marketing，21(1)，105-115。  new window
28.Bendapudi, N.、Leone, R. P.(2003)。Psychological Implications of Customer Participation in Coproduction。Journal of Marketing，67(1)，14-28。  new window
29.Claycomb, Cindy、Lengnick-Hall, Cynthia A.、Inks, Lawrence W.(2001)。The Customer as a Productive Resource: A Pilot Study and Strategic Implications。Journal of Business Strategies，18(1)，47-69。  new window
30.Dabholkar, P. A.(1996)。Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality。International Journal of Research in Marketing，13(1)，29-51。  new window
31.Olson, Jerry C.、Dover, Phillip(1976)。Effect of Expectations, Product Performance, and Disconfirmation on Belief Elements of Cognitive Structures。Advances in Consumer Research，3，168-175。  new window
32.Taylor, Steven A.、Baker, Thomas L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing，70(2)，163-178。  new window
33.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
34.Brady, Michael K.、Cronin, J. Joseph Jr.(2001)。Customer orientation: Effects on customer service perceptions and outcome behaviors。Journal of Service Research，3(3)，241-251。  new window
35.Walster, E.、Berscheid, E.、Walster, G. W.(1973)。New Directions in Equity Research。Journal of Personality and Social Psychology，25(2)，151-176。  new window
36.Reinartz, Werner J.、Kumar, V.(2000)。On the Profitability of Long-life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing。Journal of Marketing，64(4)，17-35。  new window
37.Yi, Y.、Nataraajan, R.、Gong, T.(2011)。Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention。Journal of Business Research，64(1)，87-95。  new window
38.Fonvielle, W.(1997)。How to Know What Customers Really Want。Training and Development，51(9)，40-44。  new window
39.Chan, Kimmy Wa、Yim, Chi Kin Bennett、Lam, Simon S. K.(2010)。Is Customer Participation in Value Creation a Double-edged Sword? Evidence from Professional Financial Services across Cultures。Journal of Marketing，74(3)，48-64。  new window
40.Yuan, Yi-Hua Erin、Wu, Chihkang Kenny(2008)。Relationships among experiential marketing, experiential value, and customer satisfaction。Journal of Hospitality and Tourism Research，32(3)，387-410。  new window
41.Webster, Cynthia、Sundaram, D. S.(1998)。Service Consumption Criticality in Failure Recovery。Journal of Business Research，41(2)，153-159。  new window
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43.Varki, Sajeev、Colgate, Mark(2001)。The role of price perceptions in an integrated model of behavioral intentions。Journal of Service Research，3(3)，232-240。  new window
44.Gronroos, C.(1988)。Service Quality: The Six Criteria of Good Perceived Service。Review of Business，9(3)，10-14。  new window
45.Anderson, Rolph E.(1973)。Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance。Journal of Marketing Research，10(1)，38-44。  new window
46.Olshavsky, Richard W.、Miller, John A.(1972)。Consumer Expectations, Product Performance, and Perceived Product Quality。Journal of Marketing Research，9(1)，19-21。  new window
47.Kelley, Scott W.、Donnelly, James H. Jr.、Skinner, Steven J.(1990)。Customer participation in service production and delivery。Journal of Retailing，66(3)，315-335。  new window
48.Havlena, William J.、Holbrook, Morris B.(1986)。The varieties of consumption experience: Comparing two typologies of emotion in consumer behavior。Journal of Consumer Research，13(3)，394-404。  new window
49.Tse, David K.、Wilton, Peter C.(1988)。Models of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research，25(2)，204-212。  new window
50.Prahalad, Coimbatore K.、Ramaswamy, Venkat(2004)。Co-Creation Experiences: The Next Practice in Value Creation。Journal of Interactive Marketing，18(3)，5-14。  new window
51.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
52.Vargo, Stephen L.、Lusch, Robert F.(2004)。Evolving to a new dominant logic for marketing。Journal of Marketing，68(1)，1-17。  new window
53.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
54.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing，57(1)，1-22。  new window
55.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
56.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
57.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
58.Dong, Beibei、Evans, Kenneth R.、Zou, Shaoming(2008)。The effects of customer participation in co-created service recovery。Journal of the Academy of Marketing Science，36(1)，123-137。  new window
59.Prahalad, C. K.、Ramaswamy, Veiikat(2000)。Co-opting customer competence。Harvard Business Review，78(1)，79-87。  new window
60.Rust, Roland T.、Zahorik, Anthony J.(1993)。Customer Satisfaction, Customer Retention, and Market Share。Journal of Retailing，69(2)，193-215。  new window
61.Cermak, Dianne S. P.、File, Karen M.、Prince, Russ A.(1994)。Customer Participation in Service Specification and Delivery。Journal of Applied Business Research，10(2)，90-97。  new window
62.Ennew, Christine T.、Binks, Martin R.(1999)。Impact of participative service relationships on quality, satisfaction and retention: An exploratory study。Journal of Business Research，46(2)，121-132。  new window
63.Kellogg, Deborah L.、Youngdahl, William E.、Bowen, David E.(1997)。On the relationship between customer participation and satisfaction: Two frameworks。International Journal of Service Industry Management，8(3)，206-219。  new window
64.Mano, Haim、Oliver, Richard L.(1993)。Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction。Journal of Consumer Research，20(3)，451-466。  new window
65.Schmitt, Bernd(1999)。Experiential Marketing。Journal of Marketing Management，15(1-3)，53-67。  new window
66.Hastak, Manoj、Olson, Jerry C.(1989)。Assessing the Role of Brand-related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure。Journal of Consumer Research，15(4)，444-456。  new window
67.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
68.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
69.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research，52(1)，1-14。  new window
70.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。  new window
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72.Westbrook, Robert A.、Oliver, Richard L.(1991)。The dimensionality of consumption emotion patterns and consumer satisfaction。Journal of Consumer Research，18(1)，84-91。  new window
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74.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review，76(4)，97-105。  new window
75.File, Karen Maru、Judd, Ben B.、Prince, Russ Alan(1992)。Interactive Marketing: The Influence of Participation on Word-of-Mouth and Referrals。Journal of Service Marketing，6(4)，5-14。  new window
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圖書
1.Robinette, S.、Brand, C.、Lenz, V.(2001)。Emotion Marketing: The hallmark way of winning customers for life。New York, NY：McGraw-Hill Companies。  new window
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圖書論文
1.Dabholkar, P. A.(1990)。How to improve perceived service quality by improving customer participation。Developments in marketing science。Cullowhee, NC：Journal of the Academy of Marketing Science。  new window
2.Hunt, H. K.(1977)。CS/D-overview and future directions。Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction。Cambridge, MA：Marketing Science Institute。  new window
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