While examining the cultural phenomena of Japanese TV drama in Hong Kong, many scholars have been inspired by Koichi Iwabuchi’s perspectives on Japan centered, coevalness and modernity. The notion of “cultural proximity” has also been widely used as an explanation for identification with Japanese TV drama among Hong Kong people. However, the article argues that these views fail to fully explain the diversity and complexity expressed in the phenomena of Japanese TV drama in Hong Kong. The use of textual analysis and audience study generates research results by the reductive method; there is a tendency of taking things for granted or overly imagined. Through reviewing the past studies, this article considers the inadequacies presented in their arguments and the reasons why current mainstream research methods are unable to illustrate the implications and influences of Japanese TV drama in Hong Kong in the context of production, circulation and consumption. Finally, the article offers suggestions for future research.