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題名:餐飲業顧客滿意、服務失誤與服務補救類型分析 : 臺灣地區餐廳之研究
書刊名:觀光研究學報
作者:郭德賓 引用關係
作者(外文):Kuo, Te-ping
出版日期:2004
卷期:10:2
頁次:頁69-94
主題關鍵詞:服務接觸顧客滿意服務失誤服務補救關鍵事例技術法Service encounterCustomer satisfactionService failureService recoveryCritical incident techniqueCIT
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:16
  • 點閱點閱:202
本研究 (1) 整合不同學者的觀點,以台灣地區的餐廳為範圍,同時從「顧客」與「員工」的角度,進行餐飲業服務接觸顧客滿意/服務失誤、顧客抱怨/不抱怨、服務補救/不補救、補救後顧客滿意/不滿意的連續性分析。(2) 找出影響餐飲業服務接觸顧客滿意/不滿意的主要因素,建立顧客滿意、服務失誤與服務補救的分類架構,分析顧客的「整體滿意度」、「再度惠顧傾向」與「口碑宣傳意願」。(3) 比較不同學者研究結果之間的差異性,並且提出研究結論與建議,以供後續研究與實務應用之參考。
The study was carried out in a restaurant context and surveyed both restaurant customers and employees in Taiwan. Three research objectives were found in this study. First, the study incorporated different views of scholars and discussed four different issues in 1) customer satisfaction and service failure, 2) customer complaints filing and non-filing, 3) service recovery and unrecovery, and 4) customer satisfaction and unsatisfaction after recovery. The second objective of the study was to examine the main causes in customer satisfaction and unsatisfaction in order to establish service encounter structures in customer satisfaction, service failure, and service recovery. Also, it was aimed to analyze overall customer satisfaction, customer repurchase intention, and word-of-mouth intention. The third objective of this study was to compare and analyze similarities and differences from different aspects of the scholars. Research conclusions and suggestions were provided for future research and applications in practice.
期刊論文
1.Hoffman, D. K.、Kelley, S. W.、Rotalsky, H. M.(1995)。Tracking service failures and employee recovery effort。Journal of Services Marketing,9(2),49-61。  new window
2.劉宗其、李奇勳、黃吉村、Warden, Clyde A.(20010100)。服務失誤類型、補償措施與再惠顧率之探索性研究--以CIT法應用於餐飲業為例。管理評論,20(1),65-97。new window  延伸查詢new window
3.Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。  new window
4.Flanagan, John C.(1954)。The Critical Incident Technique。Psychological Bulletin,51(4),327-358。  new window
5.Latham, Gary P.、Saari, Lise M.(1984)。Do people do what they say? Further studies on the situational interview。Journal of Applied Psychology,69(4),569-573。  new window
6.Bitner, Mary Jo、Booms, Bernard Henry、Mohr, Lois A.(1994)。Critical Service Encounters: The Employee's Viewpoint。Journal of Marketing,58(4),95-106。  new window
7.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
8.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
其他
1.林玥秀,黃文翰,黃毓伶(2003)。服務失誤與服務補救之類型研究--以台灣地區之餐廳為例。  延伸查詢new window
2.Dickens, J.(1987)。The Fresh cream Cakes Market: The Use of Qualitative Research as Part of A Consumer Research Program. Bradely。  new window
3.Nyquist, J. D., Bitner, M. J. & Booms, B. H.(1985)。Identifying Communication Difficulties in the Service Encounter -- A Critical Incidents Approach。  new window
圖書論文
1.Stauss, B.、Hentschel, B.(1992)。Attribute-Based Versus Incident-Based Measurement of Service Quality: Results of an Empirical Study within the German Car Service Industry。Quality Management in Service。Assen。  new window
 
 
 
 
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