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題名：國際精品女性消費群之顧客價值與購買行為之研究
書刊名：北臺灣學報
作者：張俊惠／洪正興
作者(外文)：Chang, Chun-hui／Hung, Cheng-hsing
出版日期：2011
卷期：34
頁次：頁233-252
主題關鍵詞：精品品牌；顧客價值；購買行為；Luxury brand；Customer's value；Purchasing behavior
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:36
期刊論文
1.Overby, J. W.(2005)。An integrative review of customer value management and national culture: France and the United States。International Journal of Management，22(2)，166-175。  new window
2.Dubois, B.、Duquesne, P.(1993)。The Market for Luxury Goods: Income versus Culture。European Journal of Marketing，27(1)，35-44。  new window
3.Deeter-Schmelz, D. R.、Moore, J. N.、Goebel, D. J.(2000)。Prestige Clothing shopping by consumer: A confirmatory assessment and refinement of the Precon scale with managerial implications。Journal of Marketing Theory and Practice，8(4)，43-58。  new window
4.Court, D.、French, T. D.、McGuire, T. I.、Partington, M.(1999)。Marketing in 3-D。The Mckinsey Quarterly，4，6-17。  new window
5.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。  new window
6.Holbrook, Morris B.(2006)。Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay。Journal of Business Research，59(6)，714-725。  new window
7.Albrecht, K.(1994)。Customer value。Executive excellence，11(9)，14-15。  new window
8.Wiedmann, Klaus-Peter、Hennigs, Nadine、Siebels, Astrid(2009)。Value-based segmentation of luxury consumption behavior。Psychology & Marketing，26(7)，625-651。  new window
9.Parasuraman, Ananthanarayanan(1997)。Reflections on gaining competitive advantage through customer value。Journal of the Academy of Marketing Science，25(2)，154-161。  new window
10.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing，54(1)，27-41。  new window
11.Churchill, Gilbert A. Jr.(1979)。A paradigm for developing better measures of marketing constructs。Journal of Marketing Research，16(1)，64-73。  new window
12.Vigneron, Franck、Johnson, Lester W.(1999)。A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior。Academy of Marketing Science Review，2(1)，1-15。  new window
13.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。  new window
14.Nueno, J. L.、Quelch, J. A.(1998)。The Mass Marketing of Luxury。Business Horizons，41(6)，61-69。  new window
15.Bonfield, E. H.(1983)。Involvement, Attitude, and Behavior: on The Nature of The. Relationships。Advances in Consumer Research，10，425-426。  new window
16.Gentry, J. W.、Putrevu, S.、Shultz, C. J.、Commuri, S.(2001)。How Now Ralph Lauren? The Separation of Brand and Product in a Counterfeit Culture。Advances in Consumer Research，28(1)，258-265。  new window
學位論文
1.何介舜(2007)。台灣精品業子母公司的競合策略。國立臺灣大學。  延伸查詢new window
圖書
1.Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Comsumer Behavior。New York：The Dryden Press。  new window
2.吳明隆(2007)。SPSS統計應用學習實務：問卷分析與應用統計。臺北：加樺國際。  延伸查詢new window
3.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
4.Engel, James F.、Blackwell, Roger D.、Kollat, David T.(1978)。Consumer Behavior。New York：Holt, Rinehart and Winston。  new window
5.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
6.王月魂(2007)。女人撐起半邊天：亞洲女性消費力報告。台北：財訊出版社。  延伸查詢new window
7.Twitchell, J. B.(2001)。Living It up: Our Love Affair with Luxury。New York, NY。  new window
8.Chada, R.、Husband, P.(2007)。The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury。  new window
圖書論文
1.Holbrook, M. B.(1994)。The Nature of Customer's Value: An Axiology of Service in Consumption Experience。Service Quality: New Directions in Theory and Practice。Sage。  new window
 
 
 
 
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