臺灣的茶已有百年歷史，並具有深厚的文化底蘊，近年來興起一股下午茶風潮所詮釋的臺灣新茶文化，創新了消費者的茶飲習慣，亦逐漸展開符合時下生活型態之新茶文化。基於現代女性的教育程度提升，經濟自主、意識抬頭，女性消費力對經濟的影響愈顯重要，而女性消費者多以感官體驗及感性消費，展現出其品味象徵及生活的美學風格。在風格社會的驅動下，體驗經濟與美學經濟時代的來臨，消費者藉由複合式經營型態建構出的新茶文化情境，透過五感體驗與認同現代人追求享受飲茶的悠閒時光。本研究以女性消費者的姿態，試圖從「采采食茶文化」臺中大遠百的消費空間，藉由五感去體驗新茶文化，針對場域、茶器、茶禮，觀察茶文化的風格與設計，並瞭解這些策略呈現的效果。「采采」運用陶瓷、不鏽鋼、玻璃、木頭的質感，場域展現出現代化的高雅品味的居家格調；飲茶空間像是靜謐的書房，沉穩的居家書香，洗滌塵囂的感受，猶如桃花源般的靜謐空間；圓潤溫暖的餐具及優雅質感的茶器，吸引女性消費者賞心悅目；在充滿芳香的茶韻滋味，感受濃郁而厚實的口感、及甘醇爽口的茶香味。「采采」創造符合新時代飲茶的生活模式，引發消費者對新茶文化的五感連結，國際化的時尚品味，感官以視覺為主的豐富設計，在空間呈現每個細膩設計；情感體驗以靜謐的調性搭配悠閒氛圍；具生活美學的場域空間提供行動體驗；女性消費者在消費的過程中，跟姊妹淘享受優雅嫻靜的漫活生活，建立自己的人際關係與自我價值的肯定。

Taiwan's tea has been a century, and has a rich cultural heritage, in recent years the rise of an afternoon wave interpretation of the new Taiwan tea culture, tea innovative consumer habits, has gradually expanded in line with current lifestyle of the new tea culture. Based on modern women to enhance the level of education, economic autonomy, consciousness, female consumption impact on the economy has become more important, and more female consumers to sensory experience and emotional consumption, showing their tastes and living symbol of the aesthetic style. In the style of society, driven by economic and aesthetic experience economy era, consumers by composite construct a new management style tea cultural context, and identity through the five senses to experience the modern pursuit of leisure time to enjoy tea.In this study, female consumers gesture, trying to ＂pick feed Tea Culture＂ Taichung FE21 consumer space, with the five senses to experience new tea culture, for the field, tea, tea ceremony, observe the style and design of tea culture and to understand the effect of these strategies presented. ＂Tsetse＂ use of ceramic, stainless steel, glass, wood texture, field showing modern and elegant taste of home style; tea like the quiet study space, calm home scholarly, washing hubbub feelings, like paradise-like quiet space; mellow warmth tableware and elegant texture of tea, to attract female consumers pleasing; rhyme full of fragrant tea taste, feeling strong and thick taste, and glycol refreshing tea scent. ＂Tsetse＂ to create a new era of compliance tea lifestyle, causing consumers of new links five senses of tea culture, international fashion taste, sensory-based rich visual design, render each delicate design space; emotional experience in Silent blend in with the laid-back atmosphere; aesthetic field with living space offering mobile experience; female consumers in the consumer process, with elegant and demure sister Amoy diffuse enjoy living life and to establish their own relationships with the affirmation of self-worth.