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Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 | 其他1. | Wan, C. S.(2002)。The web sites of international tourist hotels and tour wholesalers in Taiwan。 | 2. | Poddar, A., Donthu, N. & Wei, Y.(2009)。Web site customer orientation, web site quality, and purchase intentions: The role of web site personality。 | 3. | Oppermann, M.(1999)。Databased marketing by travel agencies。 | 4. | Hoffman, D. L. & Novak, T. P.(1996)。New marketing paradigm for electronic commerce information society。 | 5. | Bobbitt, L. M. & Dabholkar, P. A.(2001)。Integrating attitudinal theories to understand and predict use of technology-based self-service。 | 6. | Prendergast, G. & Marr, N.(1994)。Disenchantment discontinuance in the diffusion of technologies in the service industry: A case study in retailing banking。 | 7. | Forman, A. 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