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題名:IT Applications that Support Market Orientation and Marketing Capabilities: Two Vital Ingredients for E-Business Success
書刊名:電子商務學報
作者:盧盈光王存國 引用關係
作者(外文):Lu, Ying-guangWang, Eric T. G.
出版日期:2011
卷期:13:3
頁次:頁491-516
主題關鍵詞:資訊科技應用市場導向行銷能力電子化企業績效IT applicationsMarket orientationMarketing capabilitiesE-business performance
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:0
  • 點閱點閱:26
期刊論文
1.Tsai, M. T.、Shih, C. M.(2004)。The impact of marketing knowledge among managers on marketing capabilities and business performance。International Journal of Management,21(4),524-530。  new window
2.Dutta, S.、Narasimlhan, O.、Rajiv, S.(1999)。Success in High-technology Markets: Is Marketing Capability Critical?。Marketing Science,18(4),547-568。  new window
3.Barua, A.、Konana, P.、Whinson, A. B.、Yin, F.(2001)。Driving E-Business Excellence。MIT Sloan Management Review,43(1),36-44。  new window
4.Riggins, F. J.、Rhee, H. S. S.(1998)。Toward a unified view of electronic commerce。Communications of the Association for Computing Machinery,41,88-95。  new window
5.Porter, M. E.(2001)。Strategy and the Internet。Harvard Business Review,79(3),63-78。  new window
6.Langerak, F.(2001)。Effects of market Orientation on the Behaviors of Salespersons and Purchasers, Channel Relationships, and performance of manufacturers。International Journal of Research in Marketing,18(3),221-234。  new window
7.Pelham, Alfred M.、Wilson, David T.(1996)。A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance。Journal of the Academy of Marketing Science,24(1),27-43。  new window
8.Wigand, R. T.(1997)。Electronic Commerce: Definition, Theory And Context。The Information Society,13(1),1-16。  new window
9.Peterson, Robert A.、Balasubramanian, Sridhar、Bronnenberg, Bart J.(1997)。Exploring the Implications of the internet for Consumer Markering。Journal of the Academy of Marketing Science,25(4),329-346。  new window
10.Mahadevan, B.(2000)。Business models for Internet-based e-commerce: An anatomy。California Management Review,42(4),55-69。  new window
11.Collis, David J.、Montgomery, Cynthia A.(19950700)。Competing on Resources: Strategy in the 1990s。Harvard Business Review,73(4),118-128。  new window
12.Slater, Stanley F.、Narver, John C.(1994)。Does competitive environment moderate the market orientation-performance relationship?。Journal of Marketing,58(1),46-55。  new window
13.Keeney, Ralph L.(1999)。The Value of Internet Commerce to the Customer。Management Science,45(4),533-542。  new window
14.Kohli, Ajay K.、Jaworski, Bernard J.(1990)。Market Orientation: The Construct, Research Propositions, and Managerial Implications。Journal of Marketing,54(2),1-18。  new window
15.Reed, Richard、Defillippi, Robert J.(1990)。Causal Ambiguity, Barriers to Imitation, and Sustainable Competitive Advantage。Academy of Management Review,15(1),88-102。  new window
16.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing,58(4),37-52。  new window
17.Prahalad, Coimbatore K.、Hamel, Gary(1990)。The core competence of the corporation。Harvard Business Review,68(3),79-91。  new window
18.Kohli, Ajay K.、Jaworski, Bernard J.、Kumar, Ajith(1993)。MARKOR: A Measure of Market Orientation。Journal of Marketing Research,30(4),467-477。  new window
19.Teece, David J.、Pisano, Gary、Shuen, Amy(1997)。Dynamic Capabilities and Strategic Management。Strategic Management Journal,18(7),509-533。  new window
20.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
21.Grant, Robert M.(1996)。Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration。Organization Science,7(4),375-387。  new window
22.Venkatraman, N.、Ramanujam, Vasudevan(1986)。Measurement of Business Performance in Strategy Research: A Comparison of Approaches。Academy of Management Review,11(4),801-814。  new window
23.Narver, John C.、Slater, Stanley F.(1990)。The Effect of a Market Orientation on Business Profitability。Journal of Marketing,54(4),20-35。  new window
24.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review,33(3),114-135。  new window
25.Maltz, E.、Kohli, A. K.(2001)。Reducing marketing's conflict with other functions: The differential effects of integrating mechanisms。Journal of the Academy of Market Science,28(4),479-492。  new window
26.Appiah-Adu, K.(1997)。Market orientation and performance: Do the findings established in large firms hold in the small business sectors?。Journal of Euromarketing,6(3),1-26。  new window
27.Juttner, U.、Wehrli, H. P.(1994)。Competitive advantage: Merging marketing and competence-based perspective。Journal of Business & Industrial Marketing,9(4),42-53。  new window
28.Mahajan, V.、Srinivasan, R.、Wind, J.(2000)。The dot-com retail failures of 2000: Were there any winners?。Journal of Academy of Marketing Science,30(4),474-486。  new window
29.Asian Business(2002)。Digital dragons defy odds。Asian Business,38,34-35。  new window
30.Razi, M. A.、Tarn, J. M.、Siddiqui, F. A.(2004)。Exploring the failure and success of DotComs。Information Management & Computer Security,12(2/3),228-244。  new window
31.Sherer, S. A.、Kohli, R.、Baron, A.(2003)。Complementary invest in change management and IT investment payoff。Information System Frontiers,5(3),321-333。  new window
32.Slater, S. F.(1995)。Issues in conducting marketing strategy research。Journal of Strategic Marketing,3(4),257-270。  new window
33.Moore, M.、Fairhurst, A.(2003)。Marketing capabilities and firm performance in fashion retailing。Journal of Fashion Marketing and Management,7(4),386-396。  new window
34.Conant, J. S.、Mokwa, M. P.、Varadarajan, P. R.(1990)。Strategic types, distinctive marketing competencies, and organizatoinal performance: A multiple measure-based study。Strategic Management Journal,11,365-383。  new window
35.O'Driscoll, A.、Carson, D.、Gilmore, A.(2000)。Developing marketing competence and managing in networks。Journal of Strategic Marketing,8,183-196。  new window
36.Ozer, M.(2005)。Online business: Tailoring your business environment in order to compete。International Journal of Information Management,25,137-149。  new window
37.Efron, B.、Gong, G. A.(1983)。Leisurely look at the bootstrap, jackknife, and cross-validation。The American Statistician,37(1),36-48。  new window
38.Elbashir, M.、Collier, P. A.、Davern, M. J.(2008)。Measuring the effects of business intelligence systems: The relationship between business process and organizational performance。International Journal of Accounting Information Systems,9(3),135-153。  new window
39.Vorhies, D. W.、Harker, M.、Rao, C. P.(1999)。The capabilities and performance advantages of market-driven firm。European Journal of Marketing,33(11/12),1171-1202。  new window
40.Vorhies, D. W.(1998)。An investigation of the factors leading to the development marketing capabilities and organizational effectiveness。Journal of Strategic Marketing,6(1),2-23。  new window
41.Prasad, V. K.、Ramamurthy, K.、Naidu, G. M.(2001)。The influence of internet-marketing integration on marketing competencies and export performance。Journal of International Marketing,9(4),82-110。  new window
會議論文
1.Singh, M.、Byrne, J.(2004)。E-business evaluation in Australia: A discussion of some preliminary findings1282-1288。  new window
2.Kahn, K. B.(1998)。Characterizing inter-functional coordination and its implications for market orientation and performance。Chicago。321-327。  new window
3.Tuominen, M.、Moller, K.、Rajala, A.(1997)。Marketing capability: A nexux of learning-based resources and a prerequisite for market orientation1220-1240。  new window
4.Vaidya, K.、Sajeev, A. S. M.、Gao, J.(2005)。E-rpocurement assimilation: An assessment of e-business capabilities and supplier readiness in the Australian public secor。Xi'an, China。15-17。  new window
研究報告
1.Webmergers.com(2003)。Internet companies thrree years after the height of the bubble。San Francisco, CA。  new window
2.Pelham, A.、Wilson, D. T.(1995)。Does market orientation matter for small firms。  new window
圖書
1.Afauh, A.、Tucci, C. L.(2001)。Internet Business Models and Strategies: Text and Case。McGraw-Hill。  new window
2.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
3.Falk, R. Frank、Miller, Nancy B.(1992)。A Primer for Soft Modeling。University of Akron Press。  new window
4.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。  new window
5.Kalakota, Ravi、Whinston, Andrew B.(1997)。Electronic Commerce: A Manager's Guide。Addison-Wesley Publishing Company, Inc.。  new window
6.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
7.Farhoomand, A.、Lovelock, P.(2001)。Global E-commerce。Singapore。  new window
8.Inmon, W. H.、Terdeman, R. H.、Norris-Montarnari, J.、Meers, D.(2001)。Data Warehousing for E-Business。USA, New York。  new window
9.Baggozi, R. P.(1982)。Casual modeling: A general method for developing and testing theories in consumer research。Advances in Consumer Research。  new window
10.Sohn, Y. Y.、Yang, H.(2006)。Information technology, corporate performance and firm size。The Economics of Online Markets and ICT Networks。New York。  new window
其他
1.Stol, H.(2009)。A Framework for Evidence-Based Policy Making Using IT: A Systems Approach,http://www.eburon.nl。  new window
 
 
 
 
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