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題名：應用推敲可能性模型探討部落格行銷效果：以旅遊部落格為例
書刊名：中山管理評論
作者：唐日新／葉耀仁
作者(外文)：Tang, Jih-hsin／Yeh, Yao-jen
出版日期：2011
卷期：19:3
頁次：頁517-555
主題關鍵詞：推敲可能性模式；口碑行銷；中央路徑；周邊路徑；ELM；Word-of-mouth marketing；Central routes；Peripheral routes
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:0
  • 點閱點閱:147
期刊論文
1.Chau, M.、Xu, J.(2007)。Mining communities and their relationships in blogs: A study of online hate groups。International Journal of Human-Computer Studies，65(1)，57-70。  new window
2.Petty, R.、Cacioppo, J.、Sedikides, C.、Strathman, A.(1988)。Affect and Persuasion: A Contemporary Perspective。American Behavioral Scientist，31(3)，355-371。  new window
3.Chaiken, S.(1980)。Heuristic Versus Systematic Information Processing and the Use of Source Versus Message Cue in Persuasion。Journal of Personality and Social Psychology，39(5)，752-766。  new window
4.Söderlund, Magnus、Rosengren, Sara(2007)。Receiving Word-of-Mouth from the Service Customer: an Emotion-based Effectiveness Assessment。Journal of Retailing and Consumer Services，14(2)，123-136。  new window
5.Pan, B.、MacLaurin, T.、Crotts, J. C.(2007)。Travel blogs and the implications for destination marketing。Journal of Travel Research，46(35)，35-45。  new window
6.Porter, Lance、Golan, Guy J.(2006)。From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising。Journal of Interactive Advertising，6(2)，4-33。  new window
7.Pallant, J.(2001)。SPSS Survival Manual。  new window
8.Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research，12(3)，341-352。  new window
9.Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly，29(3)，349-356。  new window
10.Kozinets, R. V.(2002)。The Field behind the Screen: Using Netnography for Marketing Research in Online Communities。Journal of Marketing Research，39(1)，61-72。  new window
11.Lord‚ K. R.、Lee‚ M. S.、Sauer‚ P. L.(1995)。The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude Toward the Ad。Journal of Advertising，24(1)，73-85。  new window
12.Petty, R. E.、Cacioppo, John T.、Kasmer, Jeff A.、Haugtvedt, Curt P.(1987)。A reply to Stiff and Boster。Communication Monographs，54(3)，257-263。  new window
13.Zaichkowsky, Judith Lynne(1986)。Conceptualizing involvement。Journal of Advertising，15(2)，4-34。  new window
14.Nardi, Bonnie. A.、Schiano, Diane J.、Gumbrecht, Michelle、Swartz, Luke(2004)。Why we blog。Communications of the ACM，47(12)，41-46。  new window
15.Petty, Richard E.、Cacioppo, John T.、Goldman, Rachel(1981)。Personal Involvement as a Determinant of Argument-Based Persuasion。Journal of Personality and Social Psychology，41(5)，847-855。  new window
16.Angst, C. M.、Agarwal, R.(2009)。Adoption of electronic health records in the presence of privacy concerns: the elaboration likelihood model and individual persuasion。MIS Quarterly，33(2)，339-370。  new window
17.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research，24(3)，258-270。  new window
18.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。  new window
19.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research，32(3)，213-223。  new window
20.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research，10(2)，135-146。  new window
21.Petty, Richard E.、Cacioppo, John T.(1984)。Source Factors and the Elaboration Likelihood Model of Persuasion。Advances in Consumer Research，11(1)，668-672。  new window
22.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons，45(4)，21-25。  new window
23.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research，17(4)，454-462。  new window
24.Blood, R.(2004)。How Blogging Software Reshapes the Online Community。Communications of the ACM，47(12)，53-55。  new window
25.Cross, R.、Janet, S.(1995)。Internet Marketing that Works for Consumers。Directing Marketing，58(4)，22-23。  new window
26.DeBono, K. G.、Harnish, R. J.(1988)。Source expertise, Source Attractiveness, and the Processing of Persuasive Information: a Functional Approach。Journal of Personality and Social Psychology，55(4)，541-546。  new window
27.Escalas, J. E.、Moore, M. C.、Edell, J. A.(2004)。Fishing for Feelings: a Hook Helps !。Journal of Consumer Psychology，14(1/2)，105-113。  new window
28.Greenwald, A. G.、Leavitt, C.(1984)。Audience Involvement in Advertisiing: four Levels。Journal of Consumer Research，11(1)，581-593。  new window
29.Park, Y.(2006)。An Empirical Investigation of the Effects of Data Warehousing on Decision Performance。Information and Management Journal，43(1)，51-61。  new window
30.Petty, R. E.、Cacioppo, J. T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes of Persuasion。Journal of Personality and Social Psychology，46(1)，69-81。  new window
31.Subramani, M. R.、Rajagopalan, B.(2003)。Virtual Extension: Knowledge-Sharing and Influence in Online Social Networks Via Marketing。Communications of the ACM，46(12)，300-307。  new window
32.Lien, N. W.(2001)。Elaboration Likelihood Model in Consumer Research: a Review。Proceedings of the National Science Council Part C: Humanities and Soical Sciences，11(4)，301-310。  new window
33.Scott, D.(2003)。Marketing's New Fascination: Figuring out Word-of-Mouth。Advertising Age，74(45)，18-18。  new window
34.Helm, S.(2000)。Viral Marketing-Establishin Customer relationships by 'Word-of-Mouse'。Electronic Markets，10(1)，158-161。  new window
35.Hsu, C.、Lin, J.(2008)。Acceptance of Blog Usage: the Roles of Technology Acceptance, Social Influences, and Knowledge Sharing。Journal of Electronic Commerce，11(1)，85-115。  new window
36.Huang, S. L.、Lin, F. R.、Yuan, Y. F.(2006)。Understanding Agent-Based On-Line Persuasion and Bargaining Strategies: an Emprical Study。International Journal of Electronic Commerce，11(1)，85-115。  new window
學位論文
1.Szczepanski, C. M.(2006)。General and Special Interest Magazine Advertising and the Elaboratioin Likelihood Model: a Comparative Content Analysis and Investigation of the EFfects of differential Route Processing Execution Strategies。  new window
圖書
1.Arndt, Johan(1967)。Word of mouth advertising: A review of the literature。Advertising Research Foundation。  new window
2.Kalakota, Ravi、Whinston, Andrew B.(1996)。Frontiers of electronic commerce。Addison-Wesley Publishing Company。  new window
3.Petty, Richard E.、Cacioppo, John T.(1981)。Attitudes and Persuasion: Classic and Contemporary Approaches。William C. Brown。  new window
4.Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
6.Petty, R. E.、Cacioppo, J. T.(1986)。Communicaiton and Persuasion: Central and Peripheral Routes to Attitude Change。New York。  new window
7.Michael, R. S.(2004)。Consumer Behavior。Saddle River, NJ。  new window
 
 
 
 
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