| 期刊論文1. | 林彣珊、唐嘉鴻(20100600)。網路口碑說服效果之研究。行銷評論,7(2),187-208。 延伸查詢 | 2. | Van Hoye, G.、Lievens, F.(2007)。Social influences on organizational attractiveness: Investigating if and when word of mouth matters。Journal of Applied Social Psychology,37(9),2024-2047。 | 3. | Roselius, Ted(1971)。Consumer Rankings of Risk Reduction Method。Journal of Marketing,35(1),56-61。 | 4. | Cordell, Victor V.(1993)。Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk。Journal of International Consumer Marketing,5(2),5-20。 | 5. | Silk, A. J.(1966)。Overlap among Self-designated Opinion Leaders: A Study of Selected Dental Products and Services。Journal of Marketing Research,3(3),255-259。 | 6. | 唐日新、葉耀仁(20110900)。應用推敲可能性模型探討部落格行銷效果:以旅遊部落格為例。中山管理評論,19(3),517-555。 延伸查詢 | 7. | Barnett, M. A.、Vitaglione, G. D.、Bartel, J. S.、Sanborn, F. W.(2000)。Perceptions of self-oriented and other-oriented "everyday" helpers。Current Psychology,19(2),87-109。 | 8. | Bowden, A. O.、Caldwell, F. F.、G. A. West(1934)。A study in prestige。American Journal of Sociology,40(2),193-203。 | 9. | Dean, D. H.、Biswas, A.(2001)。Third-party organization endorsement of products: an advertising cue affecting consumer prepurchase evaluation of goods and services。Journal of Advertising,30(4),41-57。 | 10. | Reimer, T.、Mata, R.、Stoecklin, M.(2004)。The use of heuristics in persuasion: Deriving cues on source expertise from argument quality。Current Research in Social Psychology,10(6),69-84。 | 11. | Park, Do-Hyung、Kim, Sara(2008)。The Effects of Consumer Knowledge on Message Processing of Electronic Word-of-Mouth Via Online Consumer Reviews。Electronic Commerce Research and Applications,7(4),399-410。 | 12. | Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research,2(1),29-37。 | 13. | De Matos, C. A.、Rossi, C. A. V.(2008)。Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators。Journal of the Academy of Marketing Science,36(4),578-596。 | 14. | Sweeney, J. C.、Soutar, Geoffrey N.、Mazzarol, T.(2008)。Factors influencing word of mouth effectiveness: Receiver perspectives。European Journal of Marketing,42(3/4),344-364。 | 15. | Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research,3(2),166-177。 | 16. | Krugman, Herbert E.(1965)。The impact of television advertising:Learning without involvement。Public Opinion Quarterly,29(3),349-356。 | 17. | Reingen, Peter H.、Kernan, Jerome B.(1986)。Analysis of referral networks in marketing: Methods and illustration。Journal of Marketing Research,23(4),370-378。 | 18. | Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。 | 19. | Rao, A. R.、Monroe, K. B.(1989)。The effect of price, brand name, and store name on buyer's perception of product quality: an integrative review。Journal of Marketing Research,26(3),351-357。 | 20. | Hjorth-Andersen, Chr.(1984)。The Concept of Quality and the Efficiency of Markets for Consumer Products。Journal of Consumer Research,11(2),708-718。 | 21. | Bentler, P. M.(1990)。Comparative fit indexes in structure models。Psychological Bulletin,107(2),238-246。 | 22. | Richins, M. L.(1983)。An Analysis of Consumer Interaction Styles in the Marketplace。Journal of Consumer Research,10(1),73-82。 | 23. | Kaplan, Leon B.、Szybillo, George J.、Jacoby, Jacob(1974)。Components of Perceived Risk in Product Purchase: A Cross-validation。Journal of Applied Psychology,59(3),287-291。 | 24. | Kiel, Geoffrey C.、Layton, Roger A.(198105)。Dimensions of Consumer Information Seeking Behaviour。Journal of Marketing Research,18(2),233-239。 | 25. | Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。 | 26. | Rindfleisch, A.、Moorman, C.(2001)。The acquisition and utilization of information in new product alliances: a strength-of-ties perspective。Journal of Marketing,65(2),1-18。 | 27. | Marsden, P. V.、Campbell, K. E.(1984)。Measuring Tie Strength。Social Forces,63(2),482-501。 | 28. | Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。 | 29. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。 | 30. | Morwitz, Vicki G.、Schmittlein, David(1992)。Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?。Journal of Marketing Research,29(4),391-405。 | 31. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。 | 32. | Bickart, Barbara、Schindler, Robert M.(2001)。Internet Forums as Influential Sources of Consumer Information。Journal of Interactive Marketing,15(3),31-40。 | 33. | Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。 | 34. | Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior,4,51-83。 | 35. | Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。 | 36. | Mangold, W. G.、Miller, F.、Brockway, G. R.(1999)。Word-of-mouth communication in the service marketplace。Journal of Services Marketing,13(1),73-89。 | 37. | Petty, Richard E.、Cacioppo, John T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion。Journal of Personality and Social Psychology,46(1),69-81。 | 38. | Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice,9(4),1-14。 | 39. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 40. | Granovetter, Mark S.(1973)。The Strength of Weak Ties。American Journal of Sociology,78(6),1360-1380。 | 41. | Chu, Shu-Chuan、Kim, Y.(2011)。Determinants of consumer engagement in electronic word-ofmouth (eWOM) in soical networking sites。International Journal of Adverting,30(1),47-75。 | 42. | Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly,13(3),319-340。 | 43. | Steffes, Erin M.、Burgee, Lawrence E.(2009)。Social ties and online word of mouth。Internet Research,19(1),42-59。 | 44. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 45. | Arndt, Johan A.(1967)。Role of Product-Related Conversations in the Diffusion of a New Product。Journal of Marketing Research,4(3),291-295。 | 46. | Bloch, Peter H.、Richins, Marsha L.(1983)。A Theoretical Model for the Study of Product Importance Perceptions。Journal of Marketing,47(3),69-81。 | 47. | Whyte, William H. Jr.(1954)。The Web of Word-of-Mouth。Fortune,50,140-143。 | 48. | Maynes, E. S.(1976)。The Concept and Measurement of Product Quality。Household Production and Consumption,40(5),529-559。 | 49. | Norman, Ross(1976)。When What Is Said Is Important: A Comparison of Expert and Attractive Sources。Journal of Experimental Social Psychology,12(3),294-300。 | 50. | Jones, Michael A.、Reynolds, Kristy E.(2006)。The Role of Retailer Interest on Shopping Behavior。Journal of Retailing,82(2),115-126。 | 51. | Tormala, Z. L.、Falces, C.、Briñol, P.、Petty, R. E.(2007)。Multiple Roles for Source Credibility under High Elaboration: It's all in the Timing。Social Cognition,25(4),536-552。 | 圖書1. | Lovelock, C. H.、Wirtz, J.(2010)。Service Marketing: People, Technology, Strategy。Englewood Cliffs, NJ:Prentice Hall。 | 2. | Schiffman, L. G.、Kanuk, L. L.(1997)。Consumer behavior。Upper Saddle River, NJ:Prentice Hall。 | 3. | Robertson, T. S.、Zielinski, J.、Ward, S.(1984)。Consumer Behavior。Glenview, IL:New York:Scott Foresman Company:Dryden Press。 | 4. | Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Boston, MA:Harvard University Press。 | 5. | Engel, James F.、Blackwell, Roger D.、Miniard, Paul W.(1990)。Consumer Behavior。Chicago, IL:Dryden Press。 | 6. | Hovland, Carl Iver、Janis, Irving L.、Kelley, Harold H.(1953)。Communication and Persuasion: Psychological Studies of Opinion Change。Yale University Press。 | 7. | Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。 | 8. | Petty, Richard E.、Cacioppo, John T.(1986)。Communication and Persuasion: Central and Peripheral Route to Attitude Change。New York:Springer-Verlag。 | 9. | Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。 | 單篇論文1. | Ericksen, E.,Yancey, W.(1980)。Class, sector and income determination,Temple University。 | 圖書論文1. | Perlman, D.、Fehr, B.(1987)。The development of intimate relationships。Intimate relationships: Development,dynamics and deterioration。Sage。 | 2. | Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。 | 3. | Bauer, Raymond A.(1960)。Consumer behavior as risk taking in dynamic marketing for a changing world。Dynamic Marketing for a Changing World。American Marketing Association。 | |
| |