烘焙業屬傳統行業的零散型產業，林立在街頭巷尾。遇到2007年原物料飛漲、2008年金融海嘯，麵包店倒風四起，鴻元食品陷入經營困境。鴻元茆總經理檢視烘焙業的供應鍊，調整營運模式。除了代理原有的原物料、半成品和提供烘焙技術服務外，也代理日本卡通人物｢哆啦Ａ夢｣造型小蛋糕的成品，推展烘焙成品代理銷售業務，進入賣原料也賣成品的新營運模式。整個供應鍊利用熟食快速冷凍方法解決鮮食庫存問題，並在麵包店再做「最後一哩」的加熱加值，即時供應色香味俱全的烘焙熱食，滿足市場顧客的需求。鴻元利用產品創新，從產品中找出「常溫」與「預烤」，以及「方便」與「美味」的不同區隔，組合出新通路來成功地解決通路衝突的問題，並利用差異化的行銷模式與合作夥伴華信食品，實現合作共贏的局面。

The baking industry, which can be seen at every street corner, belongs to a non-mainstream industry among traditional industries. As a result of the sky-rocketing prices of raw materials in 2007 and the financial crisis in 2008, a great number of bakeries went bankrupt and Hong Yuan's business was mired in difficulties as well. Mr. Mao, the general manager of Hong Yuan, thus examined supply chain for his bakery business and adjusted its operational model. In addition to acting as an agent for the original raw materials and semi-finished products, as well as offering a baking technology service, Hong Yuan also served as the agent for small cakes depicting the Japanese cartoon character "Doraemon" and promoted the sales business of various finished baking products, thereby developing a new operational model for Hong Yuan; selling both raw materials and finished products.On the one hand, the whole supply chain adopted a rapid-freezing method in cooked food in order to solve the inventory problems of fresh food. On the other hand, Hong Yuan also made use of the value-added heating method "of the latest mile" in the bakeries so as to provide delicious, tasty hot food in order to satisfy the needs of customers and the market.With the innovation of products, Hong Yuan discovered a distinctive segmentation between "room temperature" and "pre-roast", "convenience" and "deliciousness", and, therefore, instigated new channels to solve the existing supply chain problems of channel conflict. In short, Hong Yuan cooperated with its partner, the Hwa-Sin Food Company, to achieve a win-win situation by using a differentiated marketing mode.