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題名：中國產險公司產品多角化與經營績效
書刊名：保險專刊
作者：張簡永章
作者(外文)：Chang-Chien, Iung-jang
出版日期：2012
卷期：28:1
頁次：頁27-59
主題關鍵詞：產品多角化；地區多角化；財務績效；複合式假說；集中策略假說；Product diversification；Geographic diversification；Financial performance；Conglomeration hypothesis；Strategic focus hypothesis
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:74
  • 點閱點閱:3
本文目的為運用中國產險公司2005年至2009年追蹤資料，檢驗產品多角化與公司績效之間是否相關。結果發現，產品多角化與公司財務績效呈顯著負相關，此意味相較於多角化策略，產品集中策略在中國產險市場更具優勢。易言之，中國產險保險人簽單業務集中程度愈高，專業化利益愈大，公司財務績效愈好。另方面，研究亦發現，地區多角化與公司績效呈顯著負相關，隱含支持集中策略假說。而且，營運地區愈集中，公司財務績效愈好。
For this study, we investigated the relationship between product diversification and firm performance using the panel data from 2005 to 2009 of property-liability insurers in China. The result indicated that product diversification is negatively related to the financial performance of property-liability insurers. This implies that product focus is a superior operating strategy for insurers. In other words, whereas insurers’ product lines are more concentrated, a greater professional interest is indicative of greater financial performance of a company. Conversely, geographic diversification is also negatively related to the financial performance of property-liability insurers. This negative relation between geographic diversification and performance supports the strategic hypothesis. Moreover, while operating areas more concentrated, they improve a company’s financial performance.
期刊論文
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