為推廣輕艇運動並永續經營，必須仰賴相關組織完善的運作與策略推廣。美國輕艇協會（American Canoe Association, ACA）是世界最早成立的輕艇協會，自1880年發展至今已有130年之歷史，其對於輕艇運動之發展、水域環境之保護、教練培訓、青少年發展等皆有一完善的計畫。本文從ACA之發展歷史、組織運作及協會任務等三方面，來探討ACA對於推廣與發展輕艇運動之做法及其發展成功之策略，用以提供國內輕艇相關組織於推廣及發展輕艇運動時之具體建議，其建議如下：一、教育划艇者重視水域環境。二、增進水域安全教育。三、發展選手技能分級制度。四、積極與學校合作。五、發展「適應輕艇課程」。

The successful and sustainable development of canoe sports depend on well operation of relevant organizations and effective strategies. The American Canoe Association (ACA) is the first established canoe and kayak association in the world, and it has 130-year history since founded in 1880. The ACA plays a paramount role in the development of canoe and kayak sport, water environmental awareness, training of instructors and promoting the sport to youth athletes. This article studied ACA from three dimensions, including the development history, organizational operations and association to explore how ACA operated on promotion and development of canoe sports, and what strategies made them successful. The results of this study provide suggestions relating to canoe sports' promotion and development for Taiwan's canoe organizations. The recommendations show the first way is to educate canoeist about the importance of aquatic environment field; secondly, water safety education is to be enhanced. Thirdly, sets up the skill classification systems for players, more, it is to actively cooperate with schools, and finally it is to develop canoe's adaptation courses.