| 期刊論文| 1. | Ko, H. J.、Jung, J.、Kim, J. Y.、Shim, S. W.(2004)。Cross-cultural differences in perceived risk of online shopping。Journal of Interactive Advertising，4(2)，20-29。   | | 2. | Ozok, A. A.、Komlodi, A.(2009)。Better in 3D? An Empirical Investigation of User Satisfaction and Preferences Concerning Two-Dimensional and Three-Dimensional Product Representations in Business-to-Consumer e-Commerce。International Journal of Human-Computer Interaction，25(4)，243-281。 | | 3. | Manvi, S. S.、Venkataram, P.(2005)。An Intelligent Product-Information Presentation in E-Commerce。Commerce Research and Applications，4(3)，220-239。 | | 4. | Lian, J. W.、Lin, T. M.(2008)。Effects of Consumers Characteristics on Their Acceptance of Online Shopping: Comparisons among Different Product Types。Computers in Human Behavior，24(1)，48-65。 | | 5. | Park, J. H.、Stoe, L.、Lennon, S. J.(2008)。Cognitive, Affective and Cognitive Responses to Visual Simulation: The Effects of Rotation in Online Product Presentation。Journal of Consumer Behavior，7(1)，72-87。 | | 6. | Li, H.、Daugherty, T.、Biocca, F.(2002)。Impact of 3D Advertising on Product Knowledge, Brand Attitude and Purchase Intention: The Mediating role of Presence。Journal of Advertising，31(3)，43-57。 | | 7. | Ha, H. Y.(2002)。The Effects of Consumer Risk Perception on Pre-Purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information。Journal of Computer-Mediated Communication，8(1)。 | | 8. | Lim, K. H.、Benbasat, I.(2000)。The Effect of Multimedia on Perceived Equivocally and Perceived Usefulness of Information Systems。MIS Quarterly，24(3)，449-471。 | | 9. | Pi, S. M.、Sangruang, J.(2011)。The Perceived Risks of Online Shopping in Taiwan。Social Behavior and Personality，39(2)，275-285。 | | 10. | Coltman, T.、Devinney, T. M.、Latukefu, A.、Midgley, D. F.(2001)。E-Business: Revolution, Evolution, or Hype?。California Management Review，44(1)，57-86。 | | 11. | Hassan, A. M.、Kunz, M. B.、Pearson, A. W.、Mohamed, F. A.(2006)。Conceptualization and Measurement of Perceived Risk in Online Shopping。The Marketing Management Journal，16(1)，138-147。 | | 12. | Kim, W. G.、Ma, X.、Kim, D. J.(2006)。Determinants of Chinese Hotel Consumers’ e-Satisfaction and Purchase Intentions。Tourism Management，27(5)，890-900。 | | 13. | Cho, Y.、Im, I.、Fjermestad, J.、Hiltz, S. R.(2003)。The Impact of Product Category on Customer Dissatisfaction in Cyberspace。Business Process Management Journal，9(5)，635-651。 | | 14. | Vila, N.、Kuster, I.(2011)。Consumer Feelings and Behaviours Towards Well Designed Websites。Information & Management，48(4/5)，166-177。 | | 15. | Wells, J. D.、Valacich, J. S.、Hess, T. J.(2011)。What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions。MIS Quarterly，35(2)，373-396。 | | 16. | Korgaonkar, P. A.、Karson, E. J.(2007)。The Influence of Perceived Product Risk on Consumers' e-Tailer Shopping Preference。Journal of Business Psychology，22(1)，55-64。 | | 17. | Hong, W.、Thong, J. Y. L.、Tam, K. Y.(2004)。Designing Product Listing Pages on e-Commerce Websites: An Examination of Presentation Mode and Information Format。International Journal of Human-Computer Studies，61(4)，481-503。 | | 18. | Chau, P. Y. K.、Au, G.、Tam, K. Y.(2000)。Impact of Information Presentation on Online Shopping: An Empirical Evaluation of a Broadband Interactive Shopping Service。Journal of Organizational Computing and Electronic Commerce，10(1)，1-22。 | | 19. | Park, Jihye、Lennon, Sharron J.、Stoel, Leslie(2005)。On-line Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention。Psychology & Marketing，22(9)，695-719。 | | 20. | Norton, S. W.、Norton, W. Jr.(1988)。An Economic Perspective on the Information Content of Magazine Advertisements。International Journal of Advertisings，7(2)，138-148。 | | 21. | Zviran, M.、Glezer, C.、Avni, I.(2006)。User satisfaction from commercial web sites: The effect of design and use。Information & Management，43(2)，157-178。 | | 22. | Shim, S.、Eastlick, M. A.、Lotz, S. L.、Warrington, P.(2001)。An online prepurchase Intentions model: The role of intention to search。Journal of Retailing，77(3)，394-416。 | | 23. | Zhou, L.、Dai, L.、Zhang, D.(2007)。Online shopping acceptance model: A critical survey of consumer factors in online shopping。Journal of Electronic Commerce Research，8(1)，41-62。 | | 24. | Bai, Billy、Law, Rob、Wen, Ivan(2008)。The impact of website quality on customer satisfaction and purchase intentions: evidence from Chinese online visitors。International Journal of Hospitality Management，27(3)，391-402。 | | 25. | Chen, Y. H.、Hsu, I. C.、Lin, C. C.(2010)。Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis。Journal of Business Research，63(9/10)，1007-1014。 | | 26. | Van Slyke, C.、Comunale, Christie L.、Belanger, F.(2002)。Gender Differences in Perceptions of Web-Based Shopping。Communications of the ACM，45(8)，82-86。 | | 27. | Corbitt, Brian J.、Thanasankit, Theerasak、Yi, Han(2003)。Trust and E-commerce: A Study of Consumer Perceptions。Electronic Commerce Research and Applications，2(3)，203-215。 | | 28. | Degeratu, Alexandru M.、Rangaswamy, Arvind、Wu, Jianan(2000)。Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes。International Journal of Research in Marketing，17(1)，55-78。 | | 29. | McCabe, D. B.、Nowlis, S. M.(2003)。The effect of examining actual products or product descriptions on consumer preference。Journal of Consumer Psychology，13(4)，431-439。 | | 30. | McKinney, Vicki、Yoon, Kanghyun、Zahedi, Fatemeh Mariam(2002)。The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach。Information Systems Research，13(3)，296-315。 | | 31. | Eighmey, John(1997)。Profiling user responses to commercial web sites。Journal of Advertising Research，37(3)，59-66。 | | 32. | Peterson, Robert A.、Balasubramanian, Sridhar、Bronnenberg, Bart J.(1997)。Exploring the Implication of the Internet for Consumer Marketing。Journal of the Academy of Marketing Science，25(4)，329-346。 | | 33. | Szymanski, David M.、Hise, Richard T.(2000)。E-satisfaction: An initial examination。Journal of Retailing，76(3)，309-322。 | | 34. | Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research，21(1)，119-134。 | | 35. | Li, Hairong、Daugherty, Terry、Biocca, Frank(2001)。Characteristics of Virtual Experience in Electronic Commerce: A Protocol Analysis。Journal of Interactive Marketing，15(3)，13-30。 | | 36. | Hausman, A. V.、Siekpe, J. S.(2009)。The Effect of Web Interface Features on Consumer Online Purchase Intentions。Journal of Business Research，62(1)，5-13。 | | 37. | Hsu, Meng-Hsiang、Yen, Chia-Hui、Chiu, Chao-Min、Chang, Chun-Ming(2006)。A Longitudinal Investigation of Continued Online Shopping Behavior: An Extension of the Theory of Planned Behavior。International Journal of Human-computer Studies，64(9)，889-904。 | | 38. | Pavlou, Paul A.(2003)。Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model。International Journal of Electronic Commerce，7(3)，101-134。 | | 39. | Kim, Dan J.、Ferrin, Donald L.、Rao, H. Raghav(2008)。A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents。Decision Support Systems，44(2)，544-564。 | | 40. | Nelson, Phillip(1970)。Information and Consumer Behavior。Journal of Political Economy，78(2)，311-329。 | | 41. | Vellido, A.、Lisboa, P. J. G.、Meehan, K.(1999)。Segmentation of the on-line shopping market using neural networks。Expert Systems with Applications，17(4)，303-314。 | 會議論文| 1. | 陳連福、李孟軒(2006)。擴增實境式商品展示介面設計運用於電子商務之研究。2006年資訊管理學術與實務研討會。台北：景文技術學院資訊管理系。135-143。 延伸查詢 | | 2. | Scott, J. E.、Gregg, D. G.(2004)。The Impact of Product Classification for Online Auctions。Tenth Americas Conference on Information Systems。New York。2376-2381。 | | 3. | Cho, Y.、Im, I.、Hiltz, R.、Fjermestad, J.(2002)。An Analysis of Online Customer Complaints: Implications for Web Complaint Management。35th Hawaii International Conference on System Sciences。 | | 4. | Hassanein, K.、Head, M.(2004)。The Influence of Product Type on Online Trust。BLED 2004。 | | 5. | Jiang, Z.、Benbasat, I.(2003)。The Effects of Interactivity and Vividness of Functional Control in Changing Web Consumers' Attitudes。International Conference on Information Systems (ICIS 2003)。Seattle, USA。 | | 6. | Marta, A. U.、Javier, C.(2009)。Comparing price Sensitivity and Brand loyalty at Online and Offline Channels: An Empirical Researching a Grocery Retailer。VII International PENSA Conference，(會議日期: 20091126-20091128)。Sao Paulo, Brazil。1-17。 | 學位論文| 1. | 徐怡華(1998)。網路速度與資訊呈現方式對廣告效果之影響(碩士論文)。國立中正大學，嘉義縣。 延伸查詢 | | 2. | 林如瑩(2000)。風險降低策略於網路購物之研究--以實驗室實驗法探討(碩士論文)。國立中央大學。 延伸查詢 | 圖書| 1. | Schneider, G. P.、Perry, J. T.(2000)。Electronic Commerce Course Technology。Cambridge, MA。 | | 2. | Schiffman, Leon G.、Kanuk, Leslie Lazar、Wisenblit, J.(2000)。Consumer Behavior。Prentice-Hall。 | | 3. | Engel, J. F.、Blackwell, R. D.、Miniard, P. W.(1995)。Consumer behavior。The Dryden。 | |
| |