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題名:Consensus Model of Click-through Thoughts of Web Surfers
書刊名:Asia Pacific Management Review
作者:劉明德 引用關係柳克婷
作者(外文):Liu, Ming-teLiu, Kur-ting
出版日期:2013
卷期:18:2
頁次:頁161-180+a7
主題關鍵詞:共識地圖共識模式隱喻抽取技術點選網路廣告Consensus mapConsensus modelZMETClick-throughInternet advertisements
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 點閱點閱:28
期刊論文
1.Morse, Gardiner(2002)。Hidden Minds。Harvard Business Review,80(6),26。  new window
2.Moore, Robert S.、Stammerjohan, Claire Allison、Coulter, Robin A.(2005)。Banner advertiser: Web site context congruity and color effects on attention and attitudes。Journal of Advertising,34(2),71-84。  new window
3.Chandon, J.L.、Chtourou, M.S.、Fortin, D.R.(2003)。Effects of configuration and exposure levels on responses to Web dvertisements。Journal of Advertising Research,43(2),217-229。  new window
4.DeCarlo, L.T.(1997)。On the meaning and use of kurtosis。Psychological Methods,208(2),292-307。  new window
5.Bhat, S.、Bevans, M.、Sengupta, S.(2002)。Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness。Journal of Advertising,31(3),97-106。  new window
6.Cho, Clang Hoan(2003)。The Effectiveness of Banner Advertisements: Involvement and Click-through。Journalism and Mass Communication Quarterly,80(3),623-645。  new window
7.Leong, E. K. F.、Huang, Xueli、Stanners, Paul-John(1998)。Comparing the Effectiveness of the Web Site with Traditional Media。Journal of Advertising Research,38(5),44-51。  new window
8.Hayton, J.C.、Allen, D.G.、Scarpello, V.(2004)。Factor retention decisions in EFA: A tutorial on parallel analysis。Organisational Research Methods,7,191-205。  new window
9.Richards, J.I.、Curran, C.M.(2002)。Oracle on "advertising": Searching for a definition。Journal of Advertising,31(2),63-77。  new window
10.Lee, Morna S. Y.、McGoldrick, Peter J.、Keeling, Kathleen A.、Doherty, Joanne(2003)。Using ZMET to Explore Barriers to the Adoption of 3G Mobile Banking Service。International Journal of Retail & Distribution Management,31(6),340-348。  new window
11.Singh, Surendra N.、Dalal, Nikunj P.(1999)。Web Home Pages as Advertisements。Communications of the ACM,42(8),91-98。  new window
12.Sander, Yin(2001)。The Power of Image: Pictures selected by tongue-tied shoppers can help companies learn what consumers really want。American Demographics,23(11),32-33。  new window
13.Pink, D.(1998)。Metaphor Marketing。Fast Company,14(4/5),214-219。  new window
14.Murphy, Ian P.(1996)。On-Line Ads Effective? Who Knows for Sure?。Marketing News,30(20),1-38。  new window
15.Briggs, R.、Hollis, N.(1997)。Advertising on the Web: Is There Response before Click-through?。Journal of Advertising Research,37(2),33-45。  new window
16.Lafferty, Barbara A.、Goldsmith, Ronald E.(2002)。Consumer Response to Web Sites and Their Influence on Advertising Effectiveness。Internet Research,12(4),318-328。  new window
17.Coulter, R. H.、Zaltmann, G.(1994)。Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images。Journal of Advertising Research,21(1),501-507。  new window
18.Coulter, R. A.、Zaltman, G.、Coulter, K. S.(2001)。Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique。Journal of Advertising,30(4),1-21。  new window
19.Catchings-Castello, Gwendolyn(2000)。The ZMET alternative: A nontraditional, multidisciplinary technique lets marketing researchers analyze what customers want。Marketing Research,12(2),6-12。  new window
20.Sugai, P.(2005)。Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique。International Marketing Review,22(6),641-657。  new window
21.Zaltman, G.、Coulter, R. H.(1995)。Seeing the Voice of the Consumer: Metaphor-Based Advertising Research。Journal of Advertising Research,35(4),35-51。  new window
22.Zaltman, Gerald(1997)。Rethinking Market Research: Putting People Back in。Journal of Marketing Research,34(4),424-437。  new window
23.Christensen, Glenn L.、Olson, Jerry C.(2002)。Mapping Consumers' Mental Models with ZMET。Psychology and Marketing,19(6),477-502。  new window
24.Zaichkowsky, Judith Lynne(1994)。The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising。Journal of Advertising,23(4),59-70。  new window
25.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。  new window
26.Spiggle, Susan(1994)。Analysis and Interpretation of Qualitative Data in Consumer Research。Journal of Consumer Research,21(3),491-503。  new window
27.Zaltman, Gerald(1996)。Metaphorically Speaking。Marketing Research Forum,8(2),13-20。  new window
28.Kassarjian, Harold H.(1977)。Content Analysis in Consumer Research。Journal of Consumer Research,4(1),8-18。  new window
29.O'connor, Brian P.(2000)。SPSS and SAS programs for determining the number of components using parallel analysis and Velicer's MAP test。Behavior Research Methods, Instruments, & Computers,32(3),396-402。  new window
30.Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。  new window
31.Stern, B. B.(1995)。Consumer Myths: Frye's Taxonomy and the Structural Analysis of Consumption Text。Journal of Consumer Research,22(2),165-185。  new window
32.Geissler, Gary L.、Zinkhan, George M.、Watson, Richard T.(2001)。Web Home Page Complexity and Communication Effectiveness。Journal of the Association for Information Systems,2(1),1-46。  new window
33.Geissler, Gary L.、Zinkhan, George M.、Watson, Richard T(2006)。The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent。Journal of Advertisings,35(2),69-80。  new window
34.Andrea, Mangani(2004)。Internet Advertisements: Pay-Per-View Versus Pay-Per-Click。Journal of Revenue and Pricing Management,2(4),295-302。  new window
35.Huang, C. Y.、Lin, C. S.(2006)。Modeling The Audience's Banner AD Exposure for Internet Advertising Planning。Journal of Advertising,35(2),123-136。  new window
36.Ko, Eunjo、Park, Y. B.(2002)。Determinants of Internet Advertising Effects: Advertisement Types and Clothing Involvement。Irish Marketing Review,15(2),51-58。  new window
37.Sherman, L.、Deighton, J.(2001)。Banner Advertising: Effectiveness and Optimizing Placement。Journal of Interactive Marketing,15(2),60-64。  new window
38.Silk, A. J.、Klein, L. R.、Berndt, E. R.(2001)。The Emerging Position of the Internet as an Advertising Medium。Netnomics: Economic Research and Electronic Networking,3(2),129-148。  new window
圖書
1.Jöreskog, K. G.、Sörbom D.(2000)。LISREL VI: Analysis of Linear Structural relationships by Maximum Likelihood, Instrumental Variables, and Least Squares Method。Mooresville, IN:Scientific Software。  new window
2.Kelly, George A.(1963)。The Theory of Personality。New York, NY:Norton。  new window
3.Plutchik, Robert(1980)。Emotion: A psychoevolutionary synthesis。Harper and Row。  new window
4.Damasio, A. R.(1994)。Descartes’ error: Emotion, reason and the human brain。New York:Grosset。  new window
5.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
6.Zeff, Robbin L.、Aronson, Brad(1999)。Advertising on the internet。New York, NY:John Wiley & Sons, Inc.。  new window
7.Bryman, Alan(1988)。Quantity and Quality in Social Research。London:Unwin Hyman Publications:Routledge。  new window
8.Denzin, N. K.(1989)。The research act: A theoretical introduction to sociological method。Upper Saddle, NJ:Englewood Cliffs, NJ:Prentice Hall。  new window
9.Izard, Carroll E.(1977)。Human Emotions。Plenum Press。  new window
10.Riessman, Catherine Kohler(1993)。Narrative Analysis: Qualitative Research Method。Sage Publications, Inc.。  new window
11.Jung, B. T.、Choi, H. J.(1999)。Marketing Communication on the Internet: Theory and Strategy。Seoul:Nanam。  new window
其他
1.Garson, G. David(2009)。Validity from Statnotes: Topics in Multivariate Analysis,http://faculty.chass.ncsu.edu/garson/pa765/statnote.htm, 2010/04/20。  new window
2.IAB(2010)。Internet Advertising Bureau Advertising Revenue Report (USA),\url\http://www.IAB.net/, 2010/12/25。  new window
圖書論文
1.Zaltman, G.、Schuck, L. J.(1998)。Seeing Through the Customer's Eyes with Computer Imaging。Sense and Respond: Capturing Value in the Network Era。Boston, MA:Harvard Business School Press。  new window
 
 
 
 
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