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題名:以合作學習方式運用於色彩計畫課程之反應評估
書刊名:藝見學刊
作者:嚴月秀 引用關係陳俊宏 引用關係
作者(外文):Yen, Yueh-hsiuChen, Jun-hong
出版日期:2012
卷期:4
頁次:頁87-98
主題關鍵詞:合作學習色彩計畫學習風格Cooperative learningColor planLearning style
原始連結:連回原系統網址new window
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本研究運用合作學習(cooperative learning)方式進行色彩計畫課程教學,並觀察學生間之互動,了解不同學習風格的學生,其學習反映的差異。研究以Kolb所製作的學習風格量表進行分類,研究對象為嶺東科技大學視覺傳達設計系一年級新生共79人,其中擴散者(Diverger)佔31.6%、調適者(Accommodator)佔34.2%,同化者(Assimilator )佔19%,聚歛者(Converger )佔15.2%。學習成效透過問卷調查,以李特克氏量表(Likert scale)來評估。研究結果顯示,贊同合作學習教學法的學生(5分以上)占多數,其中合作學習教學法對調適者型的學生在色彩樣本分類上的幫助,與其他三組類型的學生相比較,在統計上有顯著差異。不過擴散者型的學生在色彩相關資料的蒐集(第1題)及回饋訊息多元且適合自己(第18題)的兩項問項上,與調適者型的學生持相反看法,並具統計上差異。
In this study, cooperative learning was used in the color scheme class, the interactions between each student were observed to study the reactions of students with different learning styles. Kolb's Learning Styles Inventory was utilized in this study, 79 freshmen in Ling Tung University of Science and Technology were classificated into four groups: Diverger (31.6%), Accommodator (34.2%), Asslimilator (19%) and Converger (15.2%). The learning effectiveness of the students was evaluated by Likert scale through questionnaires. The results show that the majority of students agree with the cooperative learning (more than 5 points). In addition, the Accommodator student displays statistically higher value in color sample classification as compared with the other three types of students. However, the results of the Item 1 (color information gathering) and Item 18 (feedback information and suitable for their own) display statistically differences between Diverger and Accommodator students.
期刊論文
1.Valette(1991)。Improvements in means-end chainanalysis:Using graph theory and correspondence analysis。Journal of Advertising Research,31,30-45。  new window
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3.Catchings-Castello, Gwendolyn(2000)。The ZMET alternative: A nontraditional, multidisciplinary technique lets marketing researchers analyze what customers want。Marketing Research,12(2),6-12。  new window
4.Zaltman, G.、Coulter, R. H.(1995)。Seeing the Voice of the Consumer: Metaphor-Based Advertising Research。Journal of Advertising Research,35(4),35-51。  new window
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學位論文
1.余宏毅(2004)。包裝設計策略之探討與應用(碩士論文)。國立臺灣師範大學,臺北。  延伸查詢new window
2.林淑儀(2010)。應用ZMET 技術強化政府機構公關室的媒體關係經營之研究(碩士論文)。世新大學,臺北。  延伸查詢new window
3.洪聖敏(2010)。ZMET 技術應用於行動工作者智慧型行動電話需求之研究(碩士論文)。世新大學,臺北。  延伸查詢new window
4.陳穎琦(2009)。以ZMET 技術探討印表機客服人員之形象(碩士論文)。世新大學,臺北。  延伸查詢new window
圖書
1.林乾(2004)。中國古代權力與法律。北京:中國政法大學出版社。  延伸查詢new window
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4.褚炫初、何啟亨(2010)。愛不釋手的理由--日本行銷包裝大師打造人氣商品的秘密。臺北:如何出版社。  延伸查詢new window
5.Hyde, Lewis、吳佳綺(2008)。禮物的美學:藝術經濟理論的新主張。臺北:商周出版社。  延伸查詢new window
6.Rokeach, M.(1975)。The Nature of Human Values。New York:Free Press。  new window
7.Peter, J. P.、Olson, J. C.(1996)。Consumer Behavior and Marketing Strategy。Irwin。  new window
8.Denzin, N. K.(1989)。The research act: A theoretical introduction to sociological method。Upper Saddle, NJ:Englewood Cliffs, NJ:Prentice Hall。  new window
9.束定芳(2000)。隱喻學研究。上海:上海外語教育出版社。  延伸查詢new window
10.翟學偉(1995)。中國人的臉面觀。臺北:桂冠。  延伸查詢new window
11.Zaltman, Gerald(2003)。How Customers Think: Essential Insights into the Mind of the Market。Harvard Business School Press。  new window
其他
1.Eakin, Emily(20020223)。Penetrating the Mind by Metaphor。  new window
圖書論文
1.Zaltman, G.、Schuck, L. J.(1998)。Seeing Through the Customer's Eyes with Computer Imaging。Sense and Respond: Capturing Value in the Network Era。Boston, MA:Harvard Business School Press。  new window
 
 
 
 
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