| 期刊論文1. | Rogers, T. B.、Kuiper, N. A.、Kirker, W. S.(1977)。Self-reference and the Encoding of Personal Information。Journal of Personality and Social Psychology,35(9),677-688。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Gardner, B. B.、Levy, S. J.(1995)。The Product and the Brand。Harvard Business Review,33(2),33-39。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 王壘(1998)。人格結構動態分析。心理學報,30(4),409-417。 延伸查詢![new window](/gs32/images/newin.png) | 4. | 喬昀、施建軍、楊慧(2008)。論品牌延伸對市場份額和廣告效率的影響。中國工業經濟,2008(9),98-108。 延伸查詢![new window](/gs32/images/newin.png) | 5. | 楊毅、董大海、宋曉兵(2005)。基於傳播視角的廣告效果實證研究。中國工業經濟,2005(1),118-125。 延伸查詢![new window](/gs32/images/newin.png) | 6. | Adam, P. II(1998)。The self-concept and image congruence hypothesis。European Journal of Marketing,32(11/12),1110-1123。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Azoulay, A.、Kapferer, J. N.(20031100)。Do brand personality scales really measure brand personality?。Journal of Brand Management,11(2),143-155。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Landon,Jr E.L.(1974)。Self Concept, Ideal Self Concept, and Consumer Purchase Intentions。Joumal of Consumer Research,1(9),44-51。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Jae, W. H.、Zinkhan, G. M(1995)。Self-Concent and Adsertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode。Psychology & Marketing,12(1),53-77。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Ryan, M. J.、Bonfield, E. H.(1975)。The fishbein extended model and consumer behavior。Journal of Consumer Research,2(2),118-136。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Higgins, E. Tory(1987)。Self-discrepancy: A theory relating self and affect。Psychological Review,94(3),319-340。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 學位論文1. | Park, B. T.(2005)。This brand's for me: Brand personality and user imagery based self-congruit(-)。University of Florida,Florida。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Burns, R. B.(1979)。The selfconcept in the theory, measurement, development, and behavior。London, New York:Longman。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Freedman, J. L.、Carlsmith, J. M、S., David O.(1974)。Social Psychology。Englewood Cliffs, NJ:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Loudon, D.(1993)。Consumer behaiior。New York:McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Belch, G. E.(1978)。Belief systems and the differential role of the self-concept。Advance in Consumer Research。MI:Association for Consumer Research。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Gergen, Kenneth J.(1971)。The concept of self。New York:Holt, Rinehart and Winston。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |