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題名:消費者自我概念與品牌個性一致性對廣告傳播效果的影響研究
書刊名:中國廣告學刊
作者:喬均禹平紅
作者(外文):Qiao, JunYu, Ping Hong
出版日期:2012
卷期:17
頁次:頁67-89
主題關鍵詞:消費者自我概念品牌個性一致性廣告效果Consumer self-conceptBrand personalityConsistencyAdvertising effectiveness
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:17
期刊論文
1.Rogers, T. B.、Kuiper, N. A.、Kirker, W. S.(1977)。Self-reference and the Encoding of Personal Information。Journal of Personality and Social Psychology,35(9),677-688。  new window
2.Gardner, B. B.、Levy, S. J.(1995)。The Product and the Brand。Harvard Business Review,33(2),33-39。  new window
3.王壘(1998)。人格結構動態分析。心理學報,30(4),409-417。  延伸查詢new window
4.喬昀、施建軍、楊慧(2008)。論品牌延伸對市場份額和廣告效率的影響。中國工業經濟,2008(9),98-108。  延伸查詢new window
5.楊毅、董大海、宋曉兵(2005)。基於傳播視角的廣告效果實證研究。中國工業經濟,2005(1),118-125。  延伸查詢new window
6.Adam, P. II(1998)。The self-concept and image congruence hypothesis。European Journal of Marketing,32(11/12),1110-1123。  new window
7.Azoulay, A.、Kapferer, J. N.(20031100)。Do brand personality scales really measure brand personality?。Journal of Brand Management,11(2),143-155。  new window
8.Landon,Jr E.L.(1974)。Self Concept, Ideal Self Concept, and Consumer Purchase Intentions。Joumal of Consumer Research,1(9),44-51。  new window
9.Jae, W. H.、Zinkhan, G. M(1995)。Self-Concent and Adsertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode。Psychology & Marketing,12(1),53-77。  new window
10.Kressmann, Frank、Sirgy, M. Joseph、Herrmann, Andreas、Huber, Frank、Huber, Stephanie、Lee, Dong-Jin(2006)。Direct and indirect effects of self-image congruence on brand loyalty。Journal of Business Research,59(9),955-964。  new window
11.Ryan, M. J.、Bonfield, E. H.(1975)。The fishbein extended model and consumer behavior。Journal of Consumer Research,2(2),118-136。  new window
12.Higgins, E. Tory(1987)。Self-discrepancy: A theory relating self and affect。Psychological Review,94(3),319-340。  new window
13.Aaker, Jennifer L.(1997)。Dimensions of brand personality。Journal of Marketing Research,34(3),347-356。  new window
14.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
15.Plummer, Joseph T.(2000)。How Personality Makes a Difference?。Journal of Advertising Research,40(6),79-83。  new window
16.Grubb, Edward L.、Grathwohl, Harrison L.(1967)。Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach。Journal of Marketing,31(4),22-27。  new window
學位論文
1.Park, B. T.(2005)。This brand's for me: Brand personality and user imagery based self-congruit(-)。University of Florida,Florida。  new window
圖書
1.Burns, R. B.(1979)。The selfconcept in the theory, measurement, development, and behavior。London, New York:Longman。  new window
2.Freedman, J. L.、Carlsmith, J. M、S., David O.(1974)。Social Psychology。Englewood Cliffs, NJ:Prentice-Hall。  new window
3.Loudon, D.(1993)。Consumer behaiior。New York:McGraw-Hill。  new window
4.Belch, G. E.(1978)。Belief systems and the differential role of the self-concept。Advance in Consumer Research。MI:Association for Consumer Research。  new window
5.Gergen, Kenneth J.(1971)。The concept of self。New York:Holt, Rinehart and Winston。  new window
6.Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。  new window
 
 
 
 
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