| 期刊論文1. | Hosoda, M.、Stone-Romero, E. F.、Coats, G.(2003)。The Effects of Physical Attractiveness on Job-related Outcomes: A Meta-analysis of Experimental Studies。Personnel Psychology,56(2),431-462。 | 2. | Petroshius, Susan M.、Crocker, Kenneth E.(1989)。An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations。Journal of the Academy of Marketing Science,17(3),217-225。 | 3. | Lee, Jung-Gyo、Thorson, E.(2008)。The impact of celebrity-product incongruence on the effectiveness of product endorsement。Journal of Advertising Research,48(3),433-449。 | 4. | Aaker, J. L.(1997)。Dimension of Brand Personality。Journal of Marketing Research,34(3),347-356。 | 5. | Albright, I.、Kenny, D. A.、Malloy, T. E(1988)。Consensus in Personality Judgments at Zero Acquaintance。Journal of Personality and Social Psychology,55(3),387-395。 | 6. | Carr, S. D.(1996)。The Cult of Brand Personality。Marketing News,30(10),4-6。 | 7. | Duboff, R. S.(1986)。Can Research and Creative Co-exist。Advertising Age,57(21),18-20。 | 8. | Lin, L.、Lin, Y.(1994)。The Influence of Advertising Comparative Strategy and Advertising Appeals on Purchasing Intention: the Moderate Effect of Product Involvement。Journal of Business Administration,65,1-30。 | 9. | Martin, M. C.、Kennedy, P. F.(1993)。Advertising and Social Comparison: Consequences for Female Pre-adolescents and Adolescents。Psychology and Marketing,10(6),513-531。 | 10. | Passini, F.T.、Norman, W. T.(1966)。A Universal Conception of Personality Structure。Journal of Personality and Social Psychology,4(1),44-49。 | 11. | Striegel(1986)。Towards an Understanding of Risk Factors Forbulimia。American Psychology,41(3),246-263。 | 12. | Tsai, C.(2006)。Is Highly Attractive Model a Myth? Investigation into Different Male Products。Advertisement Research,25,107-129。 | 13. | Watson, D.(1989)。Strangers Ratings of the Five Robust Personality Factors: Evidence of a Surprising Convergence with Self-report。Journal of Personality and Social Psychology,57(1),120-128。 | 14. | Eagly, Alice H.、Ashmore, Richard D.、Makhijani, Mona G.、Longo, Laura C.(1991)。What Is Beautiful Is Good, but...: A Meta-analytic Review of Research on the Physical Attractiveness Stereotype。Psychological Bulletin,110(1),109-128。 | 15. | Solomon, M. R.、Ashmore, R. D.、Longo, L. C.(1992)。The beauty match-up hypothesis: Congruence between types of beauty and product images in advertising。Journal of Advertising,21(4),23-34。 | 16. | Caballero, M. J.、Pride, W. M.(1984)。Selected effects of sales person sex and attractiveness in direct mail advertisement。Journal of Marketing,48(1),94-100。 | 17. | Cash, T. F.、Gillen, B.、Burns, D. S.(1977)。Sexism and "Beautyism" in Personnel Consultant Decision Making。Journal of Applied Psychology,62(3),301-310。 | 18. | Koernig, S. K.、Page, A. L.(2002)。What if your dentist looked like Tom cruise? applying the match-up hypothesis to a service encounter。Psychology and Marketing,19(1),91-110。 | 19. | Pendry, L. F.、Macrae, C. N.(1994)。Stereotypes and Mental Life: The Case of the Motivated but Thwarted Tactician。Journal of Experimental and Social Psychology,30,303-325。 | 20. | Smith, G. J.(1985)。Facial and full-length ratings of attractiveness related to the social interaction of young children。Sex Roles,12(3/4),287-293。 | 21. | Leclerc, F.、Schmitt, B. H.、Dube, L.(1994)。Foreign branding and its effects on product perceptions and attitudes。Journal of Marketing Research,31(2),263-270。 | 22. | Alt, M.、Griggs, S.(1988)。Can a brand be cheeky?。Marketing Intelligence and planning,6(4),9-16。 | 23. | Parekh, H.、Kanekar, S.(1994)。The Physical Attractiveness Stereotype in A Consumer-Related Situation。Journal of Social Psychology,134(3),297-300。 | 24. | Holbrook, M. B.、Batra, Rajeev(1987)。Assessing the Role of Emotions as Mediators of Consumer Response to Advertising。Journal of Consumer Research,14(3),404-420。 | 25. | Richins, M. L.(1991)。Social comparison and the idealized images of advertising。Journal of Consumer Research,18,71-83。 | 26. | Bower, A. B.、Landreth, S.(2001)。Is Beauty Best? Highly versus Normally Attractive Models in Advertising。Journal of Advertising,30(1),1-12。 | 27. | McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。 | 28. | Mcdaniel, S. R.(1999)。An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas。Psychology and Marketing,16(2),163-184。 | 29. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 30. | Langlois, Judith H.、Kalakanis, Lisa、Rubenstein, Adam J.、Larson, Andrea、Hallam, Monica、Smoot, Monica(2000)。Maxims or myths of beauty? A meta-analytic and theoretical review。Psychological Bulletin,126(3),390-423。 | 31. | Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。 | 32. | Baker, Michael J.、Churchill, Gilbert A. Jr.(1977)。The Impact of Physically Attractive Models on Advertising Evaluations。Journal of Marketing Research,14(4),538-555。 | 33. | Kamins, Michael A.(1990)。An Investigation into the "Match-Up" Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep。Journal of Advertising,19(1),4-13。 | 34. | Kahle, Lynn R.、Homer, Pamela M.(1985)。Physical attractiveness of the celebrity endorser: A social adaptation perspective。Journal of Consumer Research,11(4),954-961。 | 35. | Till, Brian D.、Busler, Michael(2000)。The Match-up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs。Journal of Advertising,29(3),1-13。 | 36. | Dion, K. K.、Berscheid, E.、Walster, E.(1972)。What Is Beautiful Is Good。Journal of Personality and Social Psychology,24(3),285-290。 | 37. | Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。 | 38. | Machleit, K. A.、Wilson, R. D.(1988)。Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familiarity and Repetition。Journal of Advertising,17(3),27-35。 | 39. | Tan, T. W. T.(2004)。Extending human personality to brands: The stability factor。Journal of Brand Management,11(4),317-330。 | 會議論文1. | Mandler, George P.(1982)。The Structure of Value: Accounting for Taste。The 17th Annual Carnegie Mellon symposium on cognition。Hillsdale, NJ:Lawrence Erlbaum Associates。3-36。 | 2. | Hastie, R.(1981)。Schematic Principles in Human Memory。Ontario Symposium on Personality and Social Psychology。Hillsdale, NJ:Erlbaum Associates。39-88。 | 學位論文1. | Liang, W.(1992)。The Study of the Impact of Message Framing, Credibility of Information Sources and Message Involvement on Advertising Effectiveness(碩士論文)。National Taiwan University。 | 圖書1. | Patze, G. L.(1985)。The Physical Attractiveness Phenomena。New York:Plemun。 | 2. | Liu, I.(1992)。Advertising。Taipei:National Open University.。 | 3. | Wang, S.(1999)。Content Analysis of Communication - Theory and Empirical Evidence。Taipei:Youth。 | 4. | Wimmer, R. D.、Dominick, J. R.(2002)。Mass Media Research: an Introduction 7。Belmont, CA:Wadsworth。 | 5. | Aaker, David A.、Joachimsthaler, Erich(2000)。Brand Leadership: The Next Level of the Brand Revolution。New York:Free Press。 | 6. | Macrae, C.(1996)。The Brand Chartering Handbook。New York, NY:Addison-Wesley Publishing Company。 | 7. | Keller, Kevin Lane(1998)。Strategic Brand Management: Building, Measuring, and Managing Brand Equity。Prentice-Hall, Inc.。 | 8. | DeVellis, Robert F.(2003)。Scale development: theory and applications。Sage。 | 9. | Fiske, S.、Taylor, S.(1991)。Social Cognition。New York:McGraw-Hill。 | 10. | Batra R.、Lehmann D. R、Singh D.(1993)。The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences。Brand Equity and Advertising。New Jersy:Lawrence Erlbaum Associatiates Publishers。 | 圖書論文1. | Lutz, Richard J.(1985)。Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework。Psychological Processes and Advertising Effects: Theory, Research and Application。Lawrence Erlbaum Associates。 | |
| |