This study use Fashion sunglasses as a case study. Take this factor to understand the influence of the glasses style and fashion elements, and to explore the correlation between consumer's preferences. The study uses the conjoint analysis for paragraph of 12 popular glasses as the sample in 2012. The six experts who have three years of experience in glasses conduct glasses feature analysis and design elements. Second, these 12 popular glasses paragraph the sample figure morphological analysis, Selected the glasses of each attribute feasible level (Glasses frame. Glasses Bridge of the nose, the end of the glasses piece, and glasses mirror feet). To used full-profile approach to combination the 720 design of options. Then, Use the Orthogonal arrays method to be re-combination of 20 popular glasses. The 20 popular glasses sample preference questionnaire rating. The results showed that the importance values of attributes were Glasses frame31.1%, Glasses Bridge of the nose18.5%, the end of the glasses piece30.5%, and glasses mirror feet 20.0%. The results of this study, as an effective tool, will be used to help glasses designer for the combinations of evaluation system.