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S.(2001)。Individual Differences in the Need to Belong,Winston-Salem, NC:Wake Forest University。 | 其他1. | Yee, N.(2002)。Ariad-Understanding MMORPG Addition,http://www.nickyee.com/daedalus/motivations.pdf。 | 圖書論文1. | Feinberg, Joel(2008)。Psychological Egoism。Reason and Responsibility: Readings in Some Basic Problems of Philosophy。California:Thomson Wadsworth。 | 2. | Carman, J. H.(1978)。Values and Consumption Patterns: A Closed Loop。Advancea in Consumer Research. Annrbor: Association for Consumer Research。 | 3. | Olson, Jerry C.、Reynolds, Thomas J.(1983)。Understanding Consumers' Cognitive Structures: Implications for Marketing Strategy。Advertising and Consumer Psychology。Lexington Books。 | 4. | Seligman, Martin E.(2003)。The Past and Future of Positive Psychology。Flourishing: Positive Psychology and the Well-Lived Life。Washington D.C.:American Psychological Association。 | 5. | Olson, J. C.、Reynolds, T. J.(2001)。The means-end approach to understanding consumer decision making。Understanding consumer decision making: The means-end approach to marketing and advertising strategy。Lawrence Erlbaum Associates。 | |
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