The National Museum of History cooperated in 2013with Henan Bureau of Cultural Artifacts, Henan Museum, and Kaifeng Museum to organize an exhibition, Old Rhymes and New Songs: Woodblock Prints for New Year from Zhuxian Township, Henan. The exhibition showed 52 new year prints from the Republican and the modern period to enable visitors to appreciate their artistic and cultural significance. This paper traces the dramatic developmental history of woodblock prints from Zhuxian Township, to analyze how woodblock printing was transformed from a folk custom into an intangible cultural heritage recognized by the government of the PRC, and to investigate the dynamic process of this type of“reproduction of tradition”since the 1980s in China.