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題名:新產品宣告對供應鏈廠商股價影響之研究--以蘋果iPad與iPhone宣告為例
書刊名:管理資訊計算
作者:高麗萍 引用關係謝佳臻邵姵雅
作者(外文):Kao, Li-pingHsieh, Chia-chenShao, Pei-ya
出版日期:2014
卷期:3:2
頁次:頁31-44
主題關鍵詞:新產品宣告產業供應鏈資訊內涵過度反應New product announcementSupply chainInformation contentOverreaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:3
  • 點閱點閱:6
蘋果公司每釋出新產品訊息便會引起全世界關注,台灣是蘋果主要的供應鏈協力廠商,相關新產品宣告亦可能會對供應鏈股價造成影響,因此本研究結合新產品宣告及產業供應鏈觀點,以事件研究法及複迴歸分析法探討蘋果新產品宣告對供應鏈廠商股價的影響,並進一步探討公司特性及宣告型態對資訊內涵之調節效果,補充過去研究對於供應鏈價值研究之不足,以期更周延分析新產品宣告對企業價值的影響。本研究以台灣蘋果概念股作為研究對象,並以2006年至2012年作為研究期間,共整理出67家蘋果在台灣供應鏈上市(櫃)公司作為研究樣本。實證結果顯示蘋果新產品和供應鏈股價間存有顯著關聯性,新產品宣告的確會顯著反應於供應鏈廠商股價,惟宣告日後股價有過度反應現象,本研究亦發現公司特性及宣告型態會影響資本市場反應的方向與強度,尤其是創新型之新產品宣告資訊內涵表現較佳。
Apple Inc. generated high sales as soon as it was launched, and Taiwan was a main of Apple's supply chain vendors, launched to new product announcements (NPA) may affect the stock price of the supply chain. This study combined NPA with supply chain vendors, and investigated the abnormal returns of important iPad and iPhone component vendors in Taiwan when new products were announced, using the even study methodology and multiple regression. Furthermore, this paper explored the impact of company's characteristics and announcements types on the announcement effect to complement previous studies inadequate for impacts of NPA on the Industry Supply Chain. The object of this study was supply chain vendors of Apple Inc. of in Taiwan, and stock returns data from 2006 to 2012 were used. Sample companies were selected by analyst reports, and vendors in the supply chain were screened by public announcement. Finally a total of 67 companies were selected in this study from among the Apple's supply chain. Empirical results supported that the NPA effect is reflected significantly in the supply chain vendors in Taiwan, but the positive abnormal returns reverse after announcement date. We also found that different firm characteristics and declarative-styles would influent market reaction direction and strength. Meanwhile, the value creation is higher in announcements of original new products than updates of existing products.
期刊論文
1.林哲鵬、郭怡萍(20070300)。競爭策略下新產品宣告對股價的影響:就臺灣資訊電子業公司之檢視。科技管理學刊,12(1),1-27。new window  延伸查詢new window
2.Fuller, D. B.、Akinwande, A. I.、Sodini, C. G.(2003)。Leading, Following or Cooked Goose? Innovation Successes and Failures in Taiwan's Electronics Industry。Industry and Innovation,10(2),179-196。  new window
3.Chen, S. S.、Ho, K. W.、Ik, K. H.(2005)。The Wealth Effect of New Product Introductions on Industry Rivals。The Journal of Business,78(3),969-996。  new window
4.Jones, E. A. E.、Danbolt, J.(2005)。Empirical Evidence on the Determinants of the Stock Market Reaction to Product and Market Diversification Announcements。Applied Financial Economics,15(9),623-629。  new window
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9.郭貞吟、崔可欣(20100300)。臺灣上市電子股股價對於除權訊息過度反應之研究--過度自信假說之再檢驗。華人經濟研究,8(1),55-90。new window  延伸查詢new window
10.Koku, P. S.、Akhigbe, T.、Springer, T.(1997)。The Financial Impact of Boycotts and Threats of Boycotts。Journal of Business Research,40(1),15-20。  new window
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會議論文
1.Pezzi, A.(2011)。New product announcements and stock market's reaction。Annual Conference on Innovations in Business。Business。  new window
學位論文
1.陳柔汶(2004)。第二次波斯灣戰爭事件對股票異常報酬影響之研究(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
2.郭俊男(2009)。產品識別與品牌權益之研究--以蘋果公司(Apple Inc.)為例(碩士論文)。國立中山大學。  延伸查詢new window
3.晏以明(2009)。競爭策略下生技化學產業新產品宣告效果之實證研究(碩士論文)。國立臺中技術學院。  延伸查詢new window
4.李浩旭(2011)。iPad對台灣電子產業供應鏈之衝擊--以事件研究法分析(碩士論文)。國立交通大學。  延伸查詢new window
5.林怡秀(2012)。iPad概念股價格之動態分析(碩士論文)。國立交通大學。  延伸查詢new window
6.邱俞華(2006)。中長期動能策略之研究:以台灣股市為例(碩士論文)。國立政治大學。  延伸查詢new window
7.陳建甫(2012)。蘋果公司對台灣供應鏈公司股價之影響(碩士論文)。義守大學。  延伸查詢new window
8.黃麗瑛(2004)。陽光效用與股票市場--以新產品上市宣告為例(碩士論文)。國立成功大學。  延伸查詢new window
圖書
1.Grossman, Sanford J.(1989)。The Informational Role of Prices。Cambridge, Mass:The MIT Press。  new window
2.Porter, M. E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。Free Press。  new window
3.Grove, Andrew S.(1996)。Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career。Doubleday。  new window
 
 
 
 
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