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題名:新產品國際發表會對公司股價報酬率的影響--臺灣3C品牌廠之實證
書刊名:管理資訊計算
作者:陳尚武 引用關係陳佳君
作者(外文):Chen, Winfred SunwuChen, Chia-chun
出版日期:2016
卷期:5:特刊4
頁次:頁11-20
主題關鍵詞:品牌廠事件研究法異常報酬率資訊洩漏Brand firmsEvent studyAbnormal rate of returnInformation leakage
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:3
  • 點閱點閱:8
期刊論文
1.林哲鵬、郭怡萍(20070300)。競爭策略下新產品宣告對股價的影響:就臺灣資訊電子業公司之檢視。科技管理學刊,12(1),1-27。new window  延伸查詢new window
2.Fama, Eugene F.(1991)。Efficient Capital Markets。Journal of Finance,46,1575-1617。  new window
3.Mishra, Debi Prasad、Bhabra, Harjeet S.(2001)。Assessing the Economic Worth of New Product Pre-announcement Signals: Theory and Empirical Evidence。Journal of Product and Brand Management,10(2),75-93。  new window
4.Robertson, T. S.、Eliashberg, J.、Rymon, T.(1995)。New Product Announcement Signals and Incumbent Reactions。Journal of Marketing,59(3),1-15。  new window
5.Chaney, Paul K.、Devinney, Timothy M.、Winer, Russell S.(1991)。The Impact of New Product Introductions on the Market Value of Firms。Journal of Business,64(4),573-610。  new window
6.Chaney, P. K.、Cvinney, T. M.、Winer, R. S.(1991)。The Impact of New Product Introductions on the Market Value of Firms。Insurance: Mathematics and Economics,12(1),2-83。  new window
7.Chen, S. S.、Ho, K. W.(1997)。Market Response to Product-Strategy and Capital-Expenditure Announcements in Singapore: Investment Opportunities and Free Cash Flow。Financial Management,26(3),82-88。  new window
8.Eliashberg, J.、Robertson, Thomas S.(1988)。New Product Preannouncing Behavior: A Market Signaling Study。Journal of Marketing Research,25(3),282-292。  new window
9.Lilly, B.、Walters, R.(1997)。Toward a model of new product pre-announcement timing。Journal of New Product Innovation Management,14,4-20。  new window
10.Ball, Ray、Brown, Philip(1968)。An Empirical Evaluation of Accounting Income Numbers。Journal of Accounting Research,6(2),159-178。  new window
11.Levitt, Theodore(1965)。Exploit the Product Life Cycle。Harvard Business Review,43(6),81-94。  new window
12.De Bondt, Werner F. M.、Thaler, Richard H.(1985)。Does the Stock Market Overreact?。The Journal of Finance,40(3),793-805。  new window
13.Fama, Eugene F.、French, Kenneth R.(1998)。Value Versus Growth: The International Evidence。The Journal of Finance,53(6),1975-1999。  new window
學位論文
1.晏以明(2009)。競爭策略下生技化學產業新產品宣告效果之實證研究(碩士論文)。國立臺中技術學院。  延伸查詢new window
圖書
1.Kotler, Philip(1991)。Marketing Management。Englewood Cliffs, NJ:Prentice-Hall。  new window
2.Porter, Michael E.(1980)。Competitive Advantage。New York:Free Press。  new window
3.Porter, Michael E.(1985)。Competitive Advantage。New York:Free Press。  new window
4.沈中華、李建然(2000)。事件研究法--財務與會計實證研究必備。華泰文化事業公司。  延伸查詢new window
 
 
 
 
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