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外文摘要
引文資料
題名:
Factors Affecting Consumers' Trust toward Food Safety Certification with Threat of Avian Influenza Outbreak in Taiwan: Evidence from Taipei Metropolitans
書刊名:
農業與經濟
作者:
黃明新
/
劉鋼
/
魯真
/
李皇照
作者(外文):
Huang Min-hsin
/
Liu, Ernest Kang
/
Lu Hsu, Jane
/
Lee, Hwang-jaw
出版日期:
2013
卷期:
51
頁次:
頁1-25
主題關鍵詞:
禽流感
;
食品安全認證
;
消費者信賴度
;
臺灣
;
禽肉
;
Avian influenza
;
Food safety certification
;
Consumer trust
;
Taiwan
;
CAS
;
Poultry meats
原始連結:
連回原系統網址
相關次數:
被引用次數:期刊(
1
) 博士論文(0) 專書(0) 專書論文(0)
排除自我引用:
1
共同引用:0
點閱:15
在臺灣可能爆發禽流感的威脅下,消費者對於有食品安全認證的禽肉產品的信任程度與其購買意願為何?本研究利用2007年大臺北都會區之主要食物購買者所蒐集的調查資料,運用LOGIT和PROBIT等二元選擇模型來分析消費者對於CAS禽肉的信任度以及購買意願的影響因素分析。實證結果顯示:曾經購買過CAS禽肉以及認定CAS禽肉是「沒有汙染」、「安全無虞」的受訪者,會明顯提高對於CAS禽肉的信任度;而認定CAS禽肉是「衛生」、「安全無虞」的受訪者,則會顯著提高購買CAS禽肉的意願。相對其他教育程度的受訪者,大專以上學歷對於CAS禽肉的信任度和購買意願都顯著偏低之外,其他人口統計變數的影響並不顯著。因此,政府及相關機構或可從提高整體民眾的購買經驗以及提升消費者對於有食品安全認證禽肉產品的認識,進而提高消費者對於食品安全認證禽肉產品的信任度以及購買意願。
以文找文
This study investigated the factors affecting consumers' trust and willingness to buy poultry products with food safety certification under the threat of a possible avian influenza outbreak in Taiwan. The survey data from primary food purchasers in the Taipei metropolitan areas were analyzed using binary choice models. Empirical results show that consumers who are familiar with the food safety certification and who consider the factors of "free of pollution" and "safe to eat" are significantly affecting consumers' trust while the factors of "hygiene" and "safe to eat" are significantly affecting consumers' willingness to buy poultry products with food safety certification. Most consumers' demographic characteristics are not crucial to determine the likelihood of trust and willingness to buy poultry products with food safety certification, except for college degree or above, presenting a negative influence on the likelihood of trust and willingness to buy poultry products with food safety certification. Implications for increasing overall public trust and confidence of food safety certification for policy-makers are discussed.
以文找文
期刊論文
1.
Aiken, K. D.、Boush, D. M.(2006)。Trust Marks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals。Journal of the Academy of Marketing Science,34,308-323。
2.
Crespi, J. M.、Marette, S.(2001)。How Should Food Safety Certification Be Financed?。American Journal of Agricultural Economics,83(4),852-861。
3.
Hawkes, G. R.、Stiles, M. C.(1986)。Attitudes about Pesticide Safety。California Agriculture,40,19-22。
4.
Henson, S.、Traill, B.(1993)。The Demand for Food Safety-Market Imperfections and the Role of Government。Food Policy,18(2),152-162。
5.
Hsu, J. L.、Liu, G. S. M.(2000)。Consumer Perceptions of Fluid Milk Advertising in Taiwan。International Journal of Advertising,19(4),471-486。
6.
Hsu, J. L.、Lin, Y. T.(2006)。Consumption and Attribute Perception of Fluid Milk in Taiwan。Nutrition and Food Science,36(3),177-182。
7.
Ibanez, L.、Stenger, A.(2000)。Environment and Food Safety in Agriculture: Are Labels Efficient?。Australian Economic Papers,39,452-464。
8.
Mollering, G.(2001)。The Nature of Trust: From Georg Simmel to a Theory of Expectation, Interpretation and Suspension。Sociology,35(2),403-420。
9.
Moon, W.、Florkowski, W. J.、Beuchat, L. R.、Resurreccion, A. V.、Paraskova, P.、Jordanov, J.、Chinnan, M. S.(2002)。Demand for Food Variety in an Emerging Market Economy。Applied Economics,34,573-581。
10.
Pitney, B. H.、Winkleby, M. A.、Albright, C. L.、Bruce, B.、Fortmann, S. P.(1997)。The Standford Nutrition Action Program: A Dietary Fat Intervention for Low-Literacy Adults。American Journal of Public Health,87,1971-1976。
11.
Redmond, E. C.、Griffith, C. J.(2003)。A Comparison and Evaluation of Research Methods Used in Consumer Food Safety Studies。International Journal of Consumer Studies,27,17-33。
12.
Sapp, S. G.(2003)。A Comparison of Alternative Theoretical Explanations of Consumer Food Safety Assessments。International Journal of Consumer Studies,27,34-39。
13.
Sapp, S. G.、Bird, S. R.(2003)。The Effects of Social Trust on Consumer Perceptions of Food Safety。Social Behavior and Personality: An International Journal,31,413-421。
14.
Smith, D.、Riethmuller, P.(1999)。Consumer Concerns about Food Safety in Australia and Japan。International Journal of Social Economics,26(6),724-742。
15.
Swinbank, A.(1993)。The Economics of Food Safety。Food Policy,18,83-94。
16.
Worsfold, D.(2006)。Consumer Information on Hygiene Inspections of Food Premises。Journal of Food Service,17,23-31。
17.
Webster, Frederick E. Jr.(1975)。Determining the Characteristics of the Socially Conscious Consumer。Journal of Consumer Research,2(3),188-196。
18.
Kinnear, Thomas C.、Taylor, James R.、Ahmed, Sadrudin A.(1974)。Ecologically Concerned Consumers: Who Are They?。Journal of Marketing,38(2),20-24。
19.
Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。
20.
Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。
21.
Blair, D.、Richter, C.、Sachs, C.(1987)。Consumer Pesticide Concerns: A 1965 and 1984 Comparison。Journal of Consumer Affairs,21,96-107。
22.
Gustafson, Per E.(1998)。Gender Differences in Risk Perception: Theoretical and Methodological Perspectives。Risk Analysis,18(6),805-811。
23.
Savage, I.(1993)。Demographic Influences on Risk Perceptions。Risk Analysis,13(4),413-420。
24.
Schurr, P. H.、Ozanne, J. L.(1985)。Influences on exchange processes: buyers’ preconceptions of a seller’s trustworthiness and bargaining toughness。Journal of Consumer Research,11,939-953。
圖書
1.
Cameron, A. Colin、Trivedi, Pravin K.(2010)。Microeconometrics Using Stata。College Station, Texas:Stata Press。
2.
Archibald, S. O.(1988)。Introduction In Regulating Chemicals: A Public Policy Quandary。Davis, C. A.:Agricultural Issues Center, University of California Press。
3.
Hosmer, D. W. Jr.、Lemeshow, S.(2000)。Applied Logistic Regression。Cambridge:Cambridge University Press。
4.
Wooldridge, Jeffrey M.(2013)。Introductory Econometrics: A Modern Approach。Mason, OH:South-Western Cengage Learning Press。
5.
Riethmuller, P.、Morison, J.(1995)。A comparative survey of beef consumption behaviour in Australia, Japan and the United States。U. S. A.:Agricultural and Resource Management Services Pty Ltd。
其他
1.
Taipei City Government(2008)。Report on the Family Income and Expenditure Survey in Taipei,http://english.dbas.taipei.gov.tw/ct.asp?xltem=208384& ctNode=11382&mp=120002。
2.
Taipei City Government(2013)。Report on the Family Income and Expenditure Survey in Taipei,http://english.dbas.taipei.gov.tw/ct.asp?xltem=208384& ctNode=l 1382&mp=120002。
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