期刊論文1. | Algesheimer, R.、Borle, S.、Dholakia, U. M.、Singh, S. S.(2010)。The impact of customer community participation on customer behaviors: An empirical investigation。Marketing Science,29(4),756-769。 |
2. | Chakraborty, R.、Vishik, C.、Rao, H. R.(2013)。Privacy preserving actions of older adults on social media: Exploring the behavior of opting out of information sharing。Decision Support Systems,55(4),948-956。 |
3. | Chien, S. H.、Chen, J. J.(2010)。Supplier involvement and customer involvement effect on new product development success in the financial service industry。The Service Industries Journal,30(2),185-201。 |
4. | Eisingerich, A. B.、Auh, S.、Merlo, O.(2013)。Acta Non Verba? The role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance。Journal of Service Research,17(1),40-53。 |
5. | Gallarza, M. G.、Gil-Saura, I.、Holbrook, M. B.(2011)。The value of value: Further excursions on the meaning and role of customer value。Journal of Consumer Behaviour,10(4),179-191。 |
6. | Heinonen, K.、Strandvik, T.、Mickelsson, K. J.、Edvardsson, B.、Sundström, E.、Andersson, P.(2010)。A customer-dominant logic of service。Journal of Service Management,21(4),531-548。 |
7. | Hsueh, S. C.、Chen, J. M.(2010)。Sharing secure m-coupons for peer-generated targeting via eWOM communications。Electronic Commerce Research and Applications,9(4),283-293。 |
8. | Johnston, A. C.、Worrell, J. L.、Di Gangi, P. M.、Wasko, M.(2013)。Online health communities: An assessment of the influence of participation on patient empowerment outcomes。Information Technology and People,26(2),213-235。 |
9. | La, S.、Choi, B.(2012)。The role of customer affection and trust in loyalty rebuilding after service failure and recovery。The Service Industries Journal,32(1),105-125。 |
10. | Moeller, S.、Ciuchita, R.、Mahr, D.、Odekerken-Schröder, G.、Fassnacht, M.(2013)。Uncovering collaborative value creation patterns and establishing corresponding customer roles。Journal of Service Research,16(4),471-487。 |
11. | Moliner, M. A.、Sánchez, J.、Rodríguez, R. M.、Callarisa, L.(2007)。Relationship quality with a travel agency: The influence of the post-purchase perceived value of a tourism package。Tourism and Hospitality Research,7(3/4),194-211。 |
12. | Novicevic, M. M.、Duke, A. B.、Holmes, E. R.、Breland, J. W.、Buckley, M. R.、Bing, M. N.(2011)。Customers co-creating value with the firm: Implications for IHRM。The International Journal of Human Resource Management,22(03),746-761。 |
13. | Stahl, F.、Heitmann, M.、Lehmann, D. R.、Neslin, S. A.(2012)。The impact of brand equity on customer acquisition, retention, and profit margin。Journal of Marketing,76(4),44-63。 |
14. | Ward, J. C.、Ostrom, A. L.(2006)。Complaining to the masses: The role of protest framing in customer-created complaint web sites。Journal of Consumer Research,33(2),220-230。 |
15. | Witell, L.、Kristensson, P.、Gustafsson, A.、Löfgren, M.(2011)。Idea generation: Customer co-creation versus traditional market research techniques。Journal of Service Management,22(2),140-159。 |
16. | Wu, C. H. J.(2011)。A re-examination of the antecedents and impact of customer participation in service。The Service Industries Journal,31(6),863-876。 |
17. | Wu, C. H. J.(2008)。The influence of customer-to-customer interactions and role typology on customer reaction。The Service Industries Journal,28(10),1501-1513。 |
18. | Hu, Hsin-Hui、Kandampully, Jay、Juwaheer, Thanika Devi(2009)。Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study。The Service Industries Journal,29(2),111-125。 |
19. | Shao, G.(2009)。Understanding the appeal of user-generated media: A use and gratification perspective。Internet Research,19(1),7-25。 |
20. | Smith, J. B.、Colgate, M.(2007)。Customer value creation: a practical framework。Journal of Marketing Theory and Practice,15(1),7-23。 |
21. | Pöyry, E.、Parvinen, P.、Malmivaara, T.(2013)。Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage。Electronic Commerce Research and Applications,12(4),224-235。 |
22. | Lundkvist, A.、Yakhlef, A.(2004)。Customer involvement in new service development: A conversational approach。Managing Service Quality,14(2/3),249-257。 |
23. | Tax, S. S.、Brown, S. W.(1998)。Recovery and learning from service failure。Sloan Management Review,55(4),75-88。 |
24. | Ko, H. C.(2013)。The determinants of continuous use of social networking sites: An empirical study on Taiwanese journal-type bloggers’ continuous self-disclosure behavior。Electronic Commerce Research and Applications,12(2),103-111。 |
25. | Solomon, Michael R.、Surprenant, Carol、Czepiel, John A.、Gutman, Evelyn G.(1985)。A role theory perspective dyadic interactions: The service encounter。Journal of Marketing,49(4),99-111。 |
26. | Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。 |
27. | Vargo, Stephen L.、Lusch, Robert F.(2008)。Service-dominant logic: Continuing the evolution。Journal of the Academy of Marketing Science,36(1),1-10。 |
28. | Yi, Youjae、Gong, Taeshik(2013)。Customer value co-creation behavior: scale development and validation。Journal of Business Research,66(9),1279-1284。 |
29. | Fang, Eric(2008)。Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market。Journal of Marketing,72(4),90-104。 |
30. | Czepiel, John A.(1990)。Service Encounters and Service Relationships: Implications for Research。Journal of Business Research,20(1),13-21。 |
31. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。 |
32. | Holbrook, Morris B.(2006)。Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay。Journal of Business Research,59(6),714-725。 |
33. | Nambisan, Satish(2002)。Designing virtual customer environments for new product development: Toward a theory。Academy of Management Review,27(3),392-413。 |
34. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 |
35. | Parasuraman, Ananthanarayanan(1997)。Reflections on gaining competitive advantage through customer value。Journal of the Academy of Marketing Science,25(2),154-161。 |
36. | Anderson, Rolph E.、Srinivasan, Srini S.(2003)。E-Satisfaction and E-Loyalty: A Contingency Framework。Psychology & Marketing,20(2),123-138。 |
37. | Lin, Hsin-Hui、Wang, Yi-Shun(2006)。An examination of the determinants of customer loyalty in mobile commerce contexts。Information & Management,43(3),271-282。 |
38. | Prahalad, C. K.、Ramaswamy, Veiikat(2000)。Co-opting customer competence。Harvard Business Review,78(1),79-87。 |
39. | Trusov, Michael、Bucklin, Randolph E.、Pauwels, Koen(2009)。Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site。Journal of Marketing,73(5),90-102。 |
40. | Cermak, Dianne S. P.、File, Karen M.、Prince, Russ A.(1994)。Customer Participation in Service Specification and Delivery。Journal of Applied Business Research,10(2),90-97。 |
41. | Heinonen, Kristina(2011)。Consumer activity in social media: Managerial approaches to consumers' social media behavior。Journal of Consumer Behaviour,10(6),356-364。 |
42. | Sánchez, Javier、Callarisa, Luís、Rodríguez, Rosa M.、Moliner, Miguel A.(2006)。Perceived value of the purchase of a tourism product。Tourism Management,27(3),394-409。 |
43. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 |
44. | Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research,22(2),159-170。 |