The main purpose of the study examined the effects that the demographic variables of sports lottery bettors have on their information demands and consumer behaviors, further analyzing the impact that information demands had on consumer behavior regarding lottery predictions. Bettors aged 18 years and above who had sports lottery purchasing experience were selected as the research participants, and by employing convenience sampling for analysis, a total of 387 effective questionnaires were collected. The empirical analysis methods used in this study included descriptive statistics, a dependent samples t-test, one-way multivariate analysis of variance, correlation analysis, and stepwise regression analysis. The findings obtained were as follows: 1. Sports lottery consumers primarily comprised married men aged between 26 and 40 years, who possessed a college degree, were employed in the business sector, and earned a personal income of 30,000 to 45,000; 2. Bettors select channels for obtaining sports information based on credibility factors to make optimal betting decisions regarding sports events; 3. Improved levels of education and knowledge and the rapid development of the Internet has increased people’s acceptance and purchase intentions of sports lottery betting; 4. As bettors invest time viewing sports lottery television programs, they develop a more in-depth understanding of betting methods, and are thus likely to consider investing additional capital in the sports lottery; and 5. The more time bettors invest in sports lottery television shows, the higher their sports lottery purchase intentions become. Based on the perceived information demands and consumer behaviors of sports lottery bettors, this study highlights consumer behaviors to facilitate more precise betting decisions and promote sports lottery purchases. The results of this study can provide a reference for the government and the operators and managers of sports lottery corporations.