一、中文部分
李玉瑛(1999),實現你的明星夢-台灣婚紗照的消費文化分析,台灣社會研究季刊,36,147-186。李玉瑛(2004),裝扮新娘-當代台灣婚紗業的興起與發展歷史,逢甲人文社會學報,8,184-216。阮義忠,麥燦文(1994),台灣婚紗攝影的昨日今日明日,影像,2,7。
宋欽增(1998),統計實務,台北:三民書局。
林香潔,呂維婷,陳瓊芬(1998),台灣近百年來的結婚照分析,台灣史料研究,11,73-86。林憲源(2007),結婚率降低台灣婚紗業逐年萎縮,中國時報[線上資料],來源:http://news.chinatimes.com/Chinatimes/ newslist/newslist-content-for-hinet/0,1137,110102+112007012501064,00.html[2007, April 3]。
林育嘉(1997),婚紗攝影‧寫真‧拍‧婚紗攝‧影,國立清華大學社會人類學研究所未出版之碩士論文。
車壇新聞(2006),2006年2月份臺灣汽車市場銷售報告,車壇新聞[線上資料],來源:http://news.u-car.com.tw/ news-detail.asp?nid=3893[2007, July 15]。
洪震宇(2005),台灣婚紗業,稱霸世界第一,天下雜誌,321,152-156。
許富鳳(2002),蒙太奇技法應用於婚紗影像之創作研究,國立台灣師範大學室內設計研究所未出版之碩士論文。
黃嘉雯(1999),記憶‧流浪‧扮裝-消費社會的婚紗攝影空間研究,中原大學室內設計學系研究所未出版之碩士論文。
張璦玲(1997),台北婚紗攝影的社會學研究,國立台灣大學社會學研究所未出版之碩士論文。
鄭正清(1998),婚紗攝影之表現意象喜好與消費者行為調查研究,台中商專學報,30,249-275。
鄭正清(1999),台灣婚紗攝影之消費者生活形態集群研究,商業設計學報,3,77-110。
鄭光甫,韋端(1998),抽樣方法理論與實務,台北,三民書局。
鄭紹成(2006),行銷學,台北,前程文化事業有限公司。
羅慧卿(2006),見證愛情-台灣當代婚紗攝影之社會學分析(1970年~),元智大學資訊社會學研究所未出版之碩士論文。
二、英文部分
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13 (3), 411-454.
Allyn, E. & Bacon, C. (1989). Psychology: The science of behavior, (2nd ed.), Boston.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework, Psychology & Marketing, 20(2), 123-138.
Antil, J. H. (1984). Conceptualization and operationalization of in-volvement, In T. C., Kinnear(Ed.), Advance in Consumer Re-search, 11, 203-209.
Aspinwall, L. (1961). The marketing characteristics of goods. Four Marketing Theories, 16-21.
Assael, H. (1998). Consumer behavior and marketing action. Boston : South-Western Collage.
Baird, I. S., & Thomas, H. (1985). Toward a contingency model of strategic risk taking. The Academy of Management Review. 10(2), 230-243.
Baryla, E. A., & Zumpano, L. V. (1995). Buyer search duration in residential real estate market. Journal of Real Estate Research. 10(1), 1-13
Bauer, R. A. (1960). Consumer behavior as risk taking, In risk taking and information handling in consumer behavior. In F. C., Don-ald (Ed.) Cambridge, Massachusetts: Harvard University Press, 23-33.
Beatty, S. E., & Smith, S. M. (1987). External search effort: An in-vestigation across several product categories. Journal of Con-sumer Research, 14(4), 83-95.
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of con-sumer satisfaction and complaint reports. Journal of Marketing Research, 20(2), 21-28.
Bearden, W. O., & Rose, R. L. (1990). Attention to social comparison information: An individual difference factor affecting consumer conformity. Journal of Consumer Research, 16(4), 461-471.
Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decision. Journal of Consumer Research, 9, 183-194.
Bearden, W. O., & Teel, J. E. (1983). Selected seterminants of con-sumer satisfaction and complaint reports. Journal of Marketing Research, 20, 21-28.
Becker, H. S. (1982). Art worlds. Berkeley, California: University of California Press.
Belk, R. W. (1982). Acquisitiveness and possessiveness: Criticisms and Issues. Paper presented at the American Psychological As-sociation, Washington, D. C.
Bettman, J. R. & Sujan, M. (1987). Effects of framing on evaluca-tions of comparable and noncomparable altermatives by expert and novice consumers. Journal of Consumer Resarch, 14, 141-154.
Blackwell, R. D., Miniard, P. W., & Engle, J. F. (2001). Consumer behavior (9th ed.). Boston: Harcount, Inc.
Bloch, P. H. (1981). An exploration into the scaling of consumers’ involvement with a product class. Advances in Consumer Re-search, 8, 61-65.
Bloch, P. H. (1982). Involvement beyond the purchase process: Con-ceptual issue and empirical investigation. Advances in Con-sumer Research, 9, 413-417.
Bloch, P. H., & Richins, M. L. (1983). A theoretical model for the study of product importance perceptions. Journal of Marketing, 47 (Summer), 69-81.
Boldgett, J. G., Wakefield, K. L., & Barnes, J. H. (1995). The effects of customer service on consumers complaining behavior. Journal of Service Marketing, 9(4), 31-42.
Blodgett, J. G., Donald, H. G. & Rockney, G. W. (1993). The effects of perceived justice on complainants’ negative word-of-mouth behavior and repatronage intentions. Journal of Retailing, 69(4), 399-428.
Blumer, H. (1969). Symbolic interaction: Perspective and method. Englewood Cliffs, New Jewery: Prentice-Hall.
Bolfing, C. P. (1989). How do consumers express dissatisfaction and what can service marketers do about it? Journal of Services Marketing, 3(Spring), 5-23.
Bourdieu, P. (1990). Photography: A middle-brow art, trans. Stanford: Polity Press.
Bowen, L., & Charfee, S. H. (1974). Product involvement and pernent advertising appeal. Journalism Quarterly, Winter, 613-6721.
Bransford, J. D., & McCarrell, N. S. (1974). A sketch of a cognitive approach to comprehension: Some thoughts about understand-ing what it means to comprehend. In W. B., Weimer and D. S., Palermo (Eds), Cognition and the symbolic process, New Jer-sey: Hillsdale, 189-229
Bucklin, L. P. (1962). Retail strategy and the classification of con-sumer goods. Journal of Marketing, 27 (January), 51-56.
Campbell, M. C., & Goodstein, R. C. (2001). The moderating effect of perceived risk on customers’ evaluations of product incon-gruity: Preference for the norm. Journal of Customer Research, 28 (December), 439-449.
Capon, N. & Burke, M. (1980). Individual product class and task-related factors in consumer information processing. Jour-nal of Consumer Research, 7(3), 314-326.
Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 24 (8), 244-249.
Carey, J. (1989). Communication as culture. Boston: Unwin Hyman.
Cavallo, G. O., & Perelmuth, J. (1989). Improving the measurement of service quality. Journal of Retailing, 1, 127-139.
Celsi, G., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15 (September), 210-224.
Chaffee, S. H., & McLeod, J. (1978). Consumer decisions and infor-mation use, In S., Word and T., Robertson (Eds), Consumer behavior: Theoretical source, Englewood Cliffs, New Jersey: Prentice-Hill, 385-415.
Chaudhuri, A. (2000). A macro analysis of the relationship of product involvement and information search: The role of risk. Journal of Marketing Theory and Practice, 9(1), 1-15.
Churchill, G. A., & Suprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 9 (4), 419-504.
Clarke, K., & Belk, R. W. (1978). The effect of product involvement and task definition on anticipated consumer effort. Advance in Consumer Research, 5, 313-322.
Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments, Journal of Re-tailing, 76(2), 193-218.
Copeland, M. T. (1923). Relation of consumers’ buying habits to marketing methods. Harvard Business Review, (1), 282-289.
Cox, D. F. (1967). Risk handling in consumer behavior-an intensive study of two cases. In D. F., Cox (Ed.), Risk-taking and infor-mation-handle in consumer behavior (pp.34-81). Boston: Har-vard University Press.
Crozier, D.A., & McLean, F. (1997). Consumer decision-making in the purchase of estate agency services. Service Industries Jour-nal, 17(2), 278-93.
Cunningham, S. M. (1967). The major mimensions of perceived risk. In D. F., Cox (Eds.), Risk-taking and information-handling in consumer behavior (pp.82-108). Boston: Harvard University Press.
Day, R. L. (1977). Extending the concept of consumer satisfaction. Atlanta: Association for Consumer Research, 149-154.
Day, R. L., & Landon, E. L. J. (1977). Toward a theory of consumer complaining behavior. In A. G., Woodside, J. N., Sheth and P. D., Benett (Eds.), Consumer and industrial buying behavior. New York: North-Holland, 425-437.
Day, G. S. (1970). Buyer attitudes and brand choice behavior, New York: Free Press.
Delener, N. (1990). The effects of religious factors on percived risk on durable goods. Journal of Consumer Marketing, 7(3), 27-34.
Delgado-Ballester, E., & Munuera-Aleman, J. L. (2001). Brand trust in the contest of consumer loyalty. European Journal of Mar-keting, 12(12), 1238-1258.
Derbaix, C. (1983). Perceived risk and relievers: An empirical inves-tigation. Journal of Economic Psychology, 3, 19-38.
Desatnick, R. L. (1988). Managing to keep the customer, Boston, Massachusetts: Houghton Mifflin.
Dewey, J. (1915). Democracy and education. New York: MacMillan.
Dowling, G. R. (1986). Perceived risk: The concept and its measure-ment. Psychology and Marketing, 3(3), 193-210.
Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handing activity. Journal of Customer Research, 21 (July), 119-134.
Douglas, M., & Isherwood, B. (1979). The world of goods: Towards and anthropology of consumption. London: Allen Lane.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1984). Consumer behavior. (6th ed.). New York: McGraw-Hill.
Epley, N., & Gilovich, T. (2001). Putting adjustment back in the an-choring and adjustment heuristic: Differential processing of self-generated and experimenter-provided anchors. Psycho-logical Science,12, 391-396.
Evranrd, Y., & Aurier, P. (1996). Identification and validation of the components of person-object relationship. Journal of Business Research, 37, 127-134.
Featherstone, M. (1991). Consumer culture and postmodernism, London: Sage.
Fornell, C., & Werberfelt, B. (1987). Defensive marketing strategy by customer complaint management: A theoretical analysis. Jour-nal of Marketing Research. 24(2). 337-346.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 55(1), 1-22.
Fonveille, W. (1997) How to know what customers really want. Training and development, 51(9), 40-44.
Finn, A. (1985). A theory of consumer evaluation process for new product concepts. Research on Consumer Behavior, 1, 35-65.
Frese, P. R. (1982). Holy matrimony: A symbolic analysis of the American wedding ritual. Unpublished doctoral dissertation, University of Virginia, Virginia.
Friedmann, R. (1986). Psychological meaning of products: Identifica-tion and marketing applications. Psychological and Marketing, 3(1), 1-15.
Furby, L. (1978). Possession in humans: An exploratory study of its meaning and motivation. Social Behavior and Personality, 6, 49-65.
Furse, D. H., & Punj, G. N., & Stewart, D. W. (1984). Typologies of individual search strategies among purchasers of new automo-biles. Journal of Consumer Research, 10, 417-431.
Garbarino, E., & Strahilevitz, B. (2004). Gender differences in the perceived risk of buying online and the effects of receiving a sit recommendation. Journal of Business Research, 57, 768-775.
Geertz, C. (1973). The interpretation of culture. New York: Basic Books.
Goffman, E. (1959). The presentation of self in everyday life. New York: Anchor.
Goffman, E. (1979). Gender advertisements. New York: Harper and Row.
Goldsmith, R. E., Heitmeyer, J. R., & Freiden, J. B. (1991). Social values and fashion leadership. Clothing and Textile Research Journal, 10, 37-45.
Goodman, J. (1989). The nature of customer satisfaction. Quality Progress, 2, 37-40.
Goodwin, S., & Etgar, M. (1980). An experimental investigation of comparative advertising: Impact of message appeal, informa-tion load, and utility of product clacss. Journal of Marketing Research, 17, 187-202.
Gramsci, A. (1971). Selections from the prison notebooks. London: Lawrence & Wishart.
Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behavior, 4(6), 438-452.
Hagaman, D. (1996). How I learned not to be a photojournalist. Lexington, Kentucky: The University of Kentucky Press.
Hall, S. (1972). Determinations of news photographs. Unpublished manuscript.
Hall, S. (1982). The rediscovery of ideology: Return of the repressed in media studies. In culture, society and the media. (Ed.). Lon-don: Methuen.
Hall, S. (1985). Signification, representation, ideology: Althusser and the post-structuralist debates. Critical Studies in Mass Com-mucication, 2, 91-114.
Harvey, D. (1989). The condition of postmodernity: An enquiry into the origin of cultural logic. Basil, Oxford: Blackwell.
Havlena, W. J., & DeSarbo, W. S. (1990). On the measurement of perceived consumer risk. Decision Science. 22, 927-939.
Hawkins, D. I., Best, R. J., & Coney, K. A. (2001). Consumer behav-ior: Building marketing strategy (8th ed.). New York: McGraw-Hill.
Hempel, D. J. (1977). Consumer satisfaction with the home buying process: Conceptualization and measurement. In H. K. Kieth (Ed.), The conceptualization of consumer satisfaction and dis-satisfaction. Cambridge: Marketing Science Institute.
Hirschman, E. C. (1981). Comprehending symbolic consumption: three theoretical issues. Michigan, Ann Arbor: Association for Consumer Research.
Hirsrich, R. D., Dornoff, R. J., & Kernan, J. B. (1972). Perceived risk in store selection. Journal of Marketing Research, 9(November), 435-439.
Ho, F. N., Mursch, J. D., & Perttula, B. (1997). Consumer satisfaction with OTC drugs: An analysis using the confirma-tion/disconfirmation model. Health Marketing Quarterly, 15(1), 103-117.
Holbrook, M. B., & Howard, J. A. (1977). Frequently purchased nondurable goods and services. In R. Ferber. (Ed.), In selected aspects of consumer behavior, Washington, DC: National Sci-ence Foundation.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential as-pects of consumer behavior: Consumer Fantasies, Feelings, and fun, Journal of Consumer Research, 9(September), 132-140.
Holton, R. H. (1958). The distinction between convenience goods, shopping goods, and specialty goods. The Journal of Marketing, (July), 53-56.
Houston, M. J., & Rothschild M. L. (1978). Conceptual and mytho-logical perspectives in involvement. In S. Jain(Ed.). Research frontiers in marketing: Dialogues and directions. Chicago: America Marketing Association.
Howard, J. A., & Sheth, J. N.(1969). The theory of buyer behavior. (2nd ed.), New York: John Wiley and Sons Inc.
Hymes, D. (1964). Introduction: Toward ethnographies of communi-cation. American Anthropologist, 66, 1-34.
Hugstad, P., Taylor, J. W., & Bruce, G. D. (1987). The effects of social class and perceived risk on consumer information search. The Journal of Service Marketing, 1(1) Summer, 47-52.
Hunt, K. A., Keaveney, S. W., & Lee, M. (1995). Involvement, attri-butions, and consumer responses to rebates. Journal of Busi-ness and Psychology, 9(3), 273-297.
Ingraham, C. (1999). White wedding: Romancing heterosexuality in popular culture. New York & London: Routledge.
Inman, J. J., & Zeelenberg, M. (2002). Regret in repeat purchase ver-sus switching decision: The attenuating role of decision justifi-ability. Journal of Consumer Research, 29(June), 116-127.
Iwasaki, Y., & Havitz, M. E. (1998). A path analytic model of the re-lationships between involvement, psychological commitment and loyalty. Journal of Leisure Research, 30(2), 256-280.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty and prepear pur-chasing behavior. Journal of Market Research, 10(February), 1-9.
John, O. P., & Block, L. (1986). The skills, motives and consistency of self-presentation: A decade of self-monitoring research. Uni-versity of Oregon, Eugene, OR. Unpublished manuscript.
Johnson, M. D., & Fornell, C. (1991). A framework for comparing customer satisfaction across individuals and product categories. Journal of Economic Psychology, 12(2), 267-286.
Kahle, L. R. (1983). Social values and social shanged. New York: Praeger.
Khalil, E. L. (2000). Symboic products: prestige, pride and identity goods. Theory and Decsion, 49, 53-77.
Kaish, S. (1967). Cognitive dissonance and the classification of con-sumer goods. Journal of Marketing, 31(October), 28-31.
Katsanis, L. P. (1994). Do unmentionable products still exist? An empricial investigation. Journal of Product and Brand Man-gaement, 3(4), 1061-1042.
Kaplan, L. B., Szybillo, G. J., & Jacoby, J. (1974). Components per-ceived risk in product purchase: a cross-validation. Journal of Applied Psychology, 59(2), 287-291.
Kerlinger, F. N. (1986). Foundations of behavioral research. (3rd ed.), New York: Holt, Rinehart and Winston.
Kim, J. O., Forsythe, S., Gu, Q., & Moon, S. J. (2002). Cross-cultural consumer values, needs and purchase behavior. Journal of Consumer Marketing, 19(6). 481-502.
Kleimenhagen, A. K. (1966-1967). Shopping, specialty, or conven-ience goods? Journal of Retailing, 42(winter), 32-39,63-64.
Kleine, R. E., & Kleine, J. B. (1991). Contextual influences on the meaning ascribed to ordinary consumption objects. Journal of Consumer Research, 22(3), 327-343.
Knight, F. H. (1921). Risk, uncertainity, and profit. Boston, Houghton Mifflin : Hart, Schaffner & Marz; Houghton Mifflin Company.
Kotler, P. (1991). Marketing management (7th ed), New Jersey: Pren-tice-Hall.
Kotler, P. (1997). Marketing management, analysis, implementation and using he servoual model. The Service Industries Journal, 11(3), 324-343.
Krugman, H. (1965). The impact of television in advertising: Learn-ing without involvement. Public Opinion Quarterly, 29, 349-356.
Lamb, C. K., Hair, J. F., & McDaniel, C. (2004). Marketing. (7th ed). Cincinnati, Ohio: South-Western College Publishing.
Laroche, M., Bergeron, J., & Goutaland, C. (2001). A three-dimension scale of intangibility. Journal of Service Re-search, 22(2), 26-38.
Laroche, M., Bergeron, J., & Goutaland, C. (2003). How intangibility affects perceived risk: The moderating role of knowledge and involvement. Journal of Service Research, 17(2), 122-140.
Lastovicka, J. L. & Gardner, D. M. (1978). Components of involve-ment. In J. L. Maloney, & B. Selverman,(Eds.). In attitude re-search plays for high stakes. Chicago: American Marketing Association.
Laurent, G., & Kapferer, J. (1985). Measuring consumer involvement profile. Journal of Marketing Research, 22(2), 42-53.
Levi-Strauss, C. ( 1969). The elementary structures of kinship. Boston: Beacon Press.
Levy, S. J. (1963). Symbolism and lifestyle. In S. Greyser. (Ed.), Pro-ceedings, American Marketing Association Conference, (pp.140-150). Chicago: Illinois.
Lewis, C. (1997). Hegemony in the ideal: Wedding photography, consumerism and patriarchy. Women’s Studies in Communica-tion, 20(2), 167-187.
Lewis, C. (1998). Working the ritual: Professional wedding photog-raphy and the American middle class. Journal of Communica-tion Inquiry, 22(January), 72-92.
Lowrey, T. M., & Otnes, C. (1994). A theoretical and interpretive ex-ploration of ambivalence with the context of the wedding, Paper presented at the Association for Consumer Research Confer-ence, Boston.
Luck, D. J. (1959). On the nature of specialty goods. Journal of Marketing, 24(July), 61-64.
Lury, C. (1996). Consumer culture. Cambridge: Polity press.
Mackay, H. (1997). Consumption and everyday life. London: Sage.
Martin, C. L. (1998). Relationship marketing: A high-involvement product attribution approach. Journal of Product and Brand Management, 7(1), 6-24.
McCracken, G. (1986). Culture and consumption: A theoretical ac-count of the structure and movement of the cultural meaning of consumer goods. Journal of Consumer Research, 13(June), 71-84.
McCracken, G. (1989). Who is the celerity endorser? Cultural foun-dations of the endorsement process. Journal of Consumer Re-search, 16(3), 310-321.
McDougall, G. H. G. (1987). Determinants of ease of evaluation: Products and service compared. Canadian Journal of Adminis-trative Science, 4(4), 426-446.
McDougall, G. H. G., & Snetsinger, D. W. (1990). The intangibility of service : measurement and competitive perspective. The Jour-nal of Service Marketing, 4(Fall), 27-40.
Mead, G. R. (1962). Mind, self and society. Chicago: University of Chicago Press.
Meyer, D. J., & Anderson, H. C. (2000). Preadolescents and apparel purchasing: Conformity to parents and peers in the consumer socialization process. Journal of Social Behavior & Personality, 15(2), 45-65.
Midgley, D. F. (1983). Patterns of interpersonal information seeking for the purchase of a symbolic product. Journal of Marketing Research, 20(1), 74-83.
Miller, D. (1995). Acknowledging consumption, London: Routledge.
Miniard, P. W., & Cohen, J. P. (1983). Modeling personal and norma-tive influence on behavior. Journal of Consumer Research, 9(3), 169-180.
Mitchell, V. W., & Greatirex, M. (1993). Risk perception and reduc-tion in the purchase of consumer service. The Service Indus-tries Journal, 13(October), 179-200.
Miracle, G. E. (1965). Product characteristics and marketing stragegy. Journal of Marketing, 29 (January), 18-24.
Moutinho, L., & Goode, M. (1995). Gender effects to the formation of overall product satisfaction: a multivariate approach. Journal of International Consumer Marketing, 8(1), 71-91.
Muehling, D. D., Laczniak, R. N., & Andrews, J. C. (1993). Defining, operationalzing and using involvement in advertising research: A review. Journal of Current Issue and Research in Advertising, 15(1), 21-57.
Muller, W. (1991). Gaining competitive advantage through customer satisfaction. European Management Journal, 24(2), 201-221.
Murphy, P. E., & Enis, B. M. (1986). Classifying Products Strategi-cally. Journal of Marketing, 50 (July), 24-42.
Murray, K. B., & Schlacter, J. L. (1990). The impact of service versus goods on consumers assessment of perceived risk and variabil-ity. Journal of Academy of marketing Science, 18(1), 51-65.
Newman, J. W. (1975). New insights, new progress for marketing. Harvard Business Review, 65 (November-December), 95-102.
Noble, C. H., & Walker, B. A. (1997). Exploring the relationships among liminal transitions, symbolic consumption, and the ex-tended self. Psychology & Marketing, 14(1), 29-47.
Nye, D. E. (1985). Image worlds. Cambridge, Massachusetts: MIT Press.
Nyer, P. U. (2000). An investigation into whether complaining can cause increased consumer satisfaction. The Journal of Con-sumer Marketing, 17 (1), 9-19.
Oliver, R. L. (1980). A cognitive model of the antecedents and con-sequences of satisfaction decisions. Journal of Marketing Re-search, 17(November), 460-469.
Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing. 57 (3), 25-48.
Oliver, R. L. (1993). Cognition, affective, and attributive bases of the satisfaction response. Journal of Consumer Research, 24, 127-146.
Olson, J. C. (1986). Meaning analysis in advertising research. In J. C., Olson and K., Sentis (Eds), Advertising and consumer psy-chology, New York, New York: Praeger, 275-283.
Ostrom, A., & Uacibuccim, D. (1995). Consumer trade-offs and the evaluation of services. Journal of Marketing Research, 59 (1), 17-28.
Otnes, C., Lowrey, T., & Shurm, L. J. (1997). Toward an understand-ing of consumer ambivalence. Journal of Consumer Research, 24 (June), 80-92.
Peel, M. J., Goode, M. M. H., & Moutinho, L. A. (1998). Estimating consumer satisfaction: OLS versus ordered probability models. International Journal of Computational Methods, 8(2), 75-93.
Petty, R. E., & Cacioppo, J. T. (1981). Attitude and persuasion: Clas-sic and contemporary approaches. Dubuque, Iowa: Wm. C. Brown Co.
Peter, J., & Olson, J. C. (1999). Consumer behavior and marketing strategy. Boston: Irwin-MGraw-Hill.
Peter, J. P., & Tarpey, L. X. (1975). A comparative analysis of three consumer strategies. Journal of Consumer Research, 2(June), 29-37.
Petty, E. R., Cacioppo, J. T., & Schumann, D. (1983). Central and pe-ripheral routes to advertising effectiveness: The moderating role of involvement. Journal of Consumer Research, 10(2). 135-147.
Praff, M. (1977). The index of consumer satisfaction measurement problem and opportunity. Marketing Science, 3(1). 15-39.
Radway, J. (1984). Reading the romance: Women, patriarchy and popular literature. Chape Hill, North Caroline: University of North Carolina Press.
Rao, S., & Farley, J. U. (1987). Effects of environmental perceptions and cognitive complexity on search and information processing. Psychology and Marketing, 4 (Winter), 287-302.
Ranaweera, C., & Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a con-tinuous purchaseing setting. International Journal of Service Industry Management, 14, 374-395.
Reichheld, F. F., & Sasser, W. E. (1990). Zero defections: Quality comes to service. Harvard Business Review, 68(5), 105-110.
Reid, I. S., & Crompton, J. L. (1993). A taxonomny of leisure pur-chase decision paradigms based on level of involvement. Journal of Leisure Research, 25(2), 182-202.
Reynolds, T. J., Dethloff, C. & Westberg, S. J. (2001). Advancements in laddering, understanding consumer eecision making: The means-end approach to marketing and advertising strategy. Olson: Lawrence Erlbaum Associates.
Richins, M. L. (1982). An investigation of consumers’ attitudes to-ward complaining. In A. Mitcgell (Ed.), Advance for consumer Research, 9, St. Lousi, Missouri: Association for Consumer Research, 502-506.
Richins, M. L. (1983). Negative word-of-mouth by dissatisfied cus-tomers: A pilot study. Journal of Marketing, 47(Winter), 68-78.
Richins M. L. & Bloch, P. H.(1986). Purchase product satisfaction: Incorporating the effect of involvement. Journal of business research, 123, 145-158.
Robertson, T. S., Zielinski, S., & Ward, J. (1985). Consumer behavior. Illinois: Scott Foresman and Company.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impul-sive buying behavior. Journal of Consumer Research, 22, 305-313.
Roscenblum, B. (1978a). Photographers at work. New York: Holmes and Meiers.
Roscenblum, B. (1978b). Style as social process. American Socio-logical Review, 43, 422-438.
Roscoe, J. T. (1975). Fundamental research statistics for the behav-ioral sciences (2nd ed.). New York: Holt, Rinehart and Wisnston.
Roselius, E. (1971). Consumer rankings of risk reduction methods. Journal of Marketing, 35(January), 56-61.
Rothschild, M. L. (1979). Advertising strategies for high and low in-volvement inventory in marketing, In J., Mahoney and B., Silverman (Eds), Attitude research plays for high stakers, Chi-cago, IL: American Marketing Association, 74-93
Rothschild, M. L. (1984). Perspective on involvement: Current prob-lems and future directions. Advances in Consumer Research, 11, 216-217.
Rubin, G. (1984). The traffic in women: Notes on the “political econ-omy” of sex. New York: McGraw-Hull Book Company.
Sahlins, M. (1976). Culture and practical reason. Chicago, Illinois: University of Chicago Press.
Schwartz, D. (1987). Doing the ethnography of visual communication: The rhetoric of fine art photography. Research in Language and Social Interaction, 21, 229-281.
Schutz, A. (1970). On phenomenology and social relations. Chicago: The University of Chicago Press.
Sekaran, U. (2000). Research methods for business: A skill-building approach, New York: John Wiley and Sons, INC.
Sherif, M., & Cantril, H. (1947). The psychology of ego involvement. New York: Wiley.
Shim, S., & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographics, shopping orientations, and demographics. Clothing and Textiles Research Journal, 12, 1-12.
Simpson, P., & Matthew, J. (2000). Product characteristics and inter-net commerce benefit among small business. Journal of Prod-uct & Brand Management, 9 (1), 21-34.
Slama, M. E., & Tashchian, A. (1985). Selected socioeconomic and demographic characteristics associated with purchasing in-volvment. Journal of Marketin, 49, 72-82.
Slama, M. E., & Taschian, A. (1987). Validating the S-O-R paradigm for consumer involvement with a conveniences good. Journal of Academy of Marketing Science, 15(1), 36-45.
Stern, R. (1962). British and American productivity and comparative costs in international trade. Oxford Economic Papers, 14 (3), 275- 296.
Stone, R. N., & Gronhaug, K. (1993). Perceived risk: Further consid-eration for the marketing discipline. European Journal of Mar-keting, 27(3), 39-50.
Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. The Journal of Marketing, (July), 3-8.
Spreng, R. A., & Gillbert, D. H. (1995). Service recovery: Impact on satisfaction and intentions, Journal of Service Marketing, 9(1), 15-23.
Srinivasan, N., & Ratchford, B. T. (1991). An empirical test of a model of extended search for automobiles. Journal of Con-sumer Research, 18 (September), 233-242.Strano, M. M. (2001). As time goes by: Ritualized remembering through wedding photography. Unpublished doctoral disserta-tion, University of Pennsylvania, Philadelphia, Pennsylvania.
Strano, M. M. (2006). Ritualized transmission of social norms through wedding photography. Communication Theory, 16, 31-46.
Tagg, J. (1988). The burden of representation. Amherst: University of Massachusetts Press.
Tax, S. S., Brown, S. W., & Chandrashekaran, M. (1998). Customer evaluation of service complaint experience: Implications for relationship marketing. Journal of Marketing, 62(4), 60-77.
Taylor, J. W. (1974). The role of risk in consumer behavior. Journal of Marketing, 38(2),54-60.
Tse, D. K., & Wilton, P. C. (1988). Model of consumer satisfaction formation: An extension. Journal of Marketing, 25(May), 204-212.
Traylor, M. B. (1981). Product involvement and brand commitment. Journal of Advertisement Research, 21, 51-56.
Utpal, M. D. (2001). A motivational process model of product in-volvement and consumer risk perception. European Journal of Marketing, 35, 1340-1360.
Venkatraman, M. (1989). Involvement and risk. Psychology and Marketing, 6(3), 229-247.
Watson, A., Viney, H., & Schomaker, P. (2002). Consumer attitudes to utility products: A consumer behaviour perspective. Marketing Intellignece & Planning. 20 (7), 394-404.
Weiner, B. (1986). An attributional theory of motivation and emotion. New York: Springer-Verlag.
Westbrook, R. A. (1980). Intrapersonal affective influences on con-sumer satisfaction with products. Journal of Consumer Re-search, 7(June), 49-54.
Westbrook, R. A., & Oliver, R. L. (1981). The dimensionality of consumer emotion patterns and consumer satisfaction. Journal of Consumer Research, 18(6), 84-91.
Williams, R. (1981). The sociology of culture. New York: Schocken Books.
Willis, P. (1979). In working class culture: Studies in history and the-ory. London: Hutchinson.
Woodruff, R. B., Cadotte, E. R., & Jenkins, R. L. (1983). Modeling consumer satisfaction process using experience-based norms. Journal of Marketing Research, 20, 296-304.
Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking service quality, customer satisfaction, and behavioral interntions. Journal of Health Care Marketing, 9(4), 5-17.
Worth, S. (1981). Studying visual communication. Philadelphia: Uni-versity of Pennsylvania Press.
Wortszel, R. (1979). New life style determinants of woman’s food shoppint behavior. Journal of Marketing, 43. 28-29.
Yousafzai, S. Y., Pallister, J. G., & Foxall, G. R. (2003). A proposed model of e-trust for electronic banking. Technovation, 23(2), 847-860.
Zaichkowsky, L. L. (1985). Measuring the involvement constructure. Journal of Consumer Research, 12(3), 341-352.
Zaichkowsky, L. L. (1986). Conceptualizing involvement. Journal of Advertising, 16(2), 4-14.
Zeelenberg, M., & Beattie, J. (1997). Consequences of regret aversion: Additional evidence for effects of feedback on decision making. Orangizational Behavior and Human Decision Process, 72, 63-78.
Zeelenberg, M., & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new finings on behavioral re-sponse to regret and disappointment in failed services. Journal of Business Research. 57(4). 445-456.
Zeithaml, V. A., & Bitner, M. J. (2000). Service marketing: Inter-grating customer focus across the firms, (2nd ed.), New York, New York: McGraw-Hill.